Buyer Led Growth Show

BLG 8 - SaaS Pipeline Blame Game

Stop the Pipeline Blame Game: How Top SaaS Leaders Drive Real GTM Alignment If you’ve ever walked out of a pipeline review feeling like sales and marketing are playing two different games, you’re not alone. In this episode, I break down the root causes of the pipeline “blame game” - and share actionable steps used by leading SaaS companies to build trust, boost pipeline velocity, and unite your go-to-market team. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend. You’ll learn: * Why the real killer isn’t bad product or pricing—it’s a trust gap between sales and marketing. * The single agenda that gets your team aligned and focused on growth. * How to turn finger-pointing into real, compounding revenue. See ⁠⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠⁠ [https://www.deepstarstrategic.com/podcast] for more episodes Connect with Andrew on LinkedIn: ⁠https://www.linkedin.com/in/andrewhatfield/⁠ [https://www.linkedin.com/in/andrewhatfield/]

BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS. * Uncover the hidden impact of internal political impacts in the buying committee * Understand the difference between value and perceived value * Learn how the impact of DevOps and Buy vs Build should guide your Packaging Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠ [https://www.deepstarstrategic.com/podcast] for more episodes Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewhatfield/ [https://www.linkedin.com/in/andrewhatfield/]

BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising | AU SaaS GTM Executives

Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth. Hear from Mei Koon as she shares how she led this process at Squiz as a new CMO and is now enjoying double-digit bottom-line growth. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠ [https://www.deepstarstrategic.com/podcast] for more episodes Connect with Mei on LinkedIn: ⁠https://www.linkedin.com/in/meichingkoon/ [https://www.linkedin.com/in/meichingkoon/]

BLG 5 - From Team Member to CEO: Patrick Coghlan's Blueprint for Leadership and Market Growth at CreditorWatch

Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with CreditorWatch's growth goals. Discover how focusing on customer onboarding and targeted service offerings helped Coghlan lead his company to master the SMB segment and drive significant market growth. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠ [https://www.deepstarstrategic.com/podcast] for more episodes Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-coghlan-sydney/ [https://www.linkedin.com/in/patrick-coghlan-sydney/]

BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue

Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠https://www.deepstarstrategic.com/podcast⁠ [https://www.deepstarstrategic.com/podcast] for more episodes Connect with Jay on LinkedIn: https://www.linkedin.com/in/jay-daley-0b518764/ [https://www.linkedin.com/in/jay-daley-0b518764/]