Catalytic Leadership

Built to Sell: Client Account Management That Runs Without You

Send us Fan Mail [https://www.buzzsprout.com/1966701/fan_mail/new] If your agency stops the moment you step away, that’s not a client problem; it’s a systems problem. And it’s one that has a very clear solution. I sat down with Taylor McMaster, founder of DOT & Company, to talk about the client account management model she built over nearly seven years that quietly freed hundreds of agency owners from the meeting cycle, the email threads, and the feeling that every client relationship depends on them personally. Taylor didn’t just build a service. She built a business she could fully step away from, taking six months off without touching Slack or Asana, and then successfully exited through an acquisition by E2M Solutions. The proof of concept is the life she lived while building it. If you’ve ever told yourself your clients only want you, this episode is going to challenge that story and give you a real path forward. Books Mentioned * Buy Back Your Time by Dan Martell * Crucial Conversations by Joseph Grenny * The Compound Effect by Darren Hardy To learn more about how DOT & Company can remove you from the day-to-day of client management, head to dotandcompany.co [https://dotandcompany.co]. You can also connect with Taylor directly on LinkedIn; she’s very active there and would love to meet you. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. * Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call [https://link.catalyticleadership.net/widget/bookings/catalytic-strategy-call?_gl=1*1itg4s7*_ga*MjA2NzMyNzcwMS4xNzEzODE3Mjg2*_ga_1X0XQRMB4F*MTcyMDAyMDk1MC41NS4xLjE3MjAwMjEyNDcuMC4wLjA.] with Dr. William Attaway and start your journey to success. * Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference [https://checkout.catalyticleadership.net/free-book-page-7101]. Connect with Dr. William Attaway: * Website [http://www.catalyticleadership.net/] * LinkedIn [https://www.linkedin.com/in/williamattaway] * Facebook [https://www.facebook.com/CatalyticLeadershipLLC] * Instagram [https://www.instagram.com/wattaway/?hl=en] * TikTok [https://www.tiktok.com/@williamattawayleadership] * YouTube [https://www.youtube.com/channel/UCFVcE3qWX6Toola17t6JOaQ]

The Nearshore Talent Advantage That's Scaling US Agencies Fast

Send us Fan Mail [https://www.buzzsprout.com/1966701/fan_mail/new] If you've tried building a remote team and lost weeks to time zone gaps, miscommunication, and the slow grind of async feedback, this episode is your pivot point. I sat down with Brian Samson, founder of Plugg Technologies, a leading nearshore firm connecting Latin American talent with US companies. Brian has spent over 10 years in the nearshoring space, lived as an expat in Argentina, and grown three separate companies from zero to $4M ARR each. He's made 500+ placements and earned the pattern recognition most agency owners don't have yet. We unpacked why nearshore talent from Latin America is one of the most underused advantages in the agency world: US time zone alignment, cultural fluency, and a scrappy resilience that's almost impossible to hire for domestically. Brian also shared the costly founder mistake he made (so you don't have to): trying to buy sales instead of learning to sell. If your agency's growth is stalling, the answer might not be a better system; it might be better people. And they might be closer than you think. Books / Podcasts Mentioned * Whale Done by Ken Blanchard * My First Million podcast Connect with Brian and learn more about nearshore talent solutions at plugg.tech. Fill out the contact form and Brian or a member of his team will personally reach out for a conversation tailored to your business. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. * Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call [https://link.catalyticleadership.net/widget/bookings/catalytic-strategy-call?_gl=1*1itg4s7*_ga*MjA2NzMyNzcwMS4xNzEzODE3Mjg2*_ga_1X0XQRMB4F*MTcyMDAyMDk1MC41NS4xLjE3MjAwMjEyNDcuMC4wLjA.] with Dr. William Attaway and start your journey to success. * Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference [https://checkout.catalyticleadership.net/free-book-page-7101]. Connect with Dr. William Attaway: * Website [http://www.catalyticleadership.net/] * LinkedIn [https://www.linkedin.com/in/williamattaway] * Facebook [https://www.facebook.com/CatalyticLeadershipLLC] * Instagram [https://www.instagram.com/wattaway/?hl=en] * TikTok [https://www.tiktok.com/@williamattawayleadership] * YouTube [https://www.youtube.com/channel/UCFVcE3qWX6Toola17t6JOaQ]

High Integrity Sales: Scaling Without Selling Your Soul

Send us Fan Mail [https://www.buzzsprout.com/1966701/fan_mail/new] If selling has ever felt like a betrayal of who you are, this episode will rewrite that story. I sat down with Justin Janowski, founder of Faith to Influence, where he helps Christian entrepreneurs master high-integrity sales. Over thousands of sales calls and millions of dollars in deals closed, Justin has built a reputation for something rare: a sales approach that is generous, honest, and genuinely win-win, whether the prospect buys or not. Justin's journey wasn't a straight line. He launched two businesses that didn't survive. He quit a stable job with a newborn baby and a wife who had left her career to support the family. And on his third attempt, armed with a system rooted in high-integrity sales principles, he did over $250,000 in revenue in year one, against a goal of $60,000. What you'll hear in this episode isn't theory. It's the real cost of conviction, and the proven framework for building a business that doesn't require you to compromise who you are to grow. If you've been doing all the right things but still feel stuck in your sales process, this conversation is for you. Books Mentioned * Think and Grow Rich by Napoleon Hill * The Ruthless Elimination of Hurry by John Mark Comer * Practicing the Way by John Mark Comer * The Anatomy of Peace by The Arbinger Institute To learn more about Justin and the Christian Coaches Academy Live event happening July 15–17 in Milwaukee, click here [https://www.f2itribe.com/a/2148266758/Unuov2nx]. You can also follow him on social media at Justin Janowski and tune in to his podcast, Sales Strategies for Christian Coaches. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. * Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call [https://link.catalyticleadership.net/widget/bookings/catalytic-strategy-call?_gl=1*1itg4s7*_ga*MjA2NzMyNzcwMS4xNzEzODE3Mjg2*_ga_1X0XQRMB4F*MTcyMDAyMDk1MC41NS4xLjE3MjAwMjEyNDcuMC4wLjA.] with Dr. William Attaway and start your journey to success. * Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference [https://checkout.catalyticleadership.net/free-book-page-7101]. Connect with Dr. William Attaway: * Website [http://www.catalyticleadership.net/] * LinkedIn [https://www.linkedin.com/in/williamattaway] * Facebook [https://www.facebook.com/CatalyticLeadershipLLC] * Instagram [https://www.instagram.com/wattaway/?hl=en] * TikTok [https://www.tiktok.com/@williamattawayleadership] * YouTube [https://www.youtube.com/channel/UCFVcE3qWX6Toola17t6JOaQ]

Heart First: How Servant Leader Culture Actually Gets Built

Send us Fan Mail [https://www.buzzsprout.com/1966701/fan_mail/new] If your agency's culture lives in your head and dies when you leave the room, this conversation is the reset you didn't know you needed.  In this episode, I sit down with Mark Miller, former VP of High Performance Leadership at Chick-fil-A, principal architect of one of the most recognized leadership cultures in corporate America, and co-author of The Secret, 4th Edition with Ken Blanchard.  Mark breaks down why servant leader culture doesn't happen by accident, why your leadership skills alone won't build the team that follows you, and what Chick-fil-A's 25-year research journey, validated across hundreds of locations, revealed about what actually accelerates leadership development.  If you're scaling an agency and your bench is thin, this episode is the framework you've been missing. Books Mentioned * The Secret, 4th Edition: What Great Leaders Know and Do by Mark Miller and Ken Blanchard * Culture Rules by Mark Miller * The Heart of Leadership by Mark Miller * Uncommon Greatness by Mark Miller Connect with Mark at leadeveryday.com, reach him directly at mark@leadeveryday.com, or call or text him at 678-612-8441. He gave out his personal cell, which tells you everything about the kind of leader he is.  Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. * Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call [https://link.catalyticleadership.net/widget/bookings/catalytic-strategy-call?_gl=1*1itg4s7*_ga*MjA2NzMyNzcwMS4xNzEzODE3Mjg2*_ga_1X0XQRMB4F*MTcyMDAyMDk1MC41NS4xLjE3MjAwMjEyNDcuMC4wLjA.] with Dr. William Attaway and start your journey to success. * Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference [https://checkout.catalyticleadership.net/free-book-page-7101]. Connect with Dr. William Attaway: * Website [http://www.catalyticleadership.net/] * LinkedIn [https://www.linkedin.com/in/williamattaway] * Facebook [https://www.facebook.com/CatalyticLeadershipLLC] * Instagram [https://www.instagram.com/wattaway/?hl=en] * TikTok [https://www.tiktok.com/@williamattawayleadership] * YouTube [https://www.youtube.com/channel/UCFVcE3qWX6Toola17t6JOaQ]

Why Profit First Beats Chasing Revenue: Andrew Brockenbush's Playbook

Send us Fan Mail [https://www.buzzsprout.com/1966701/fan_mail/new] You can hit every revenue milestone and still run a broke agency. I've seen it, and so has Andrew Brockenbush. Andrew is the founder of Beefy Marketing, creator of the AI-powered Wingman platform, and host of the Business Growth Hacks podcast. With 13 years in the trenches building a brand that clients have made their own — literally calling him "Beefy" — he's done the work, made the mistakes, and now shares every lesson without a filter. In this conversation, Andrew breaks down what it actually looks like to run a profit first agency, restructuring his finances in real time using the Profit First framework, learning to delegate through the lens of the Freedom Compass, and finally investing in coaching after 13 years of going it alone. He's transparent about a challenging Q1, honest about the vanity of revenue metrics, and clear-eyed about where culture begins and what it costs when it breaks. If you're done chasing the number and ready to build something healthy, this episode is your playbook. Books Mentioned * Profit First by Mike Michalowicz * Who Not How by Dan Sullivan Note: The Freedom Compass is a framework/tool from Michael Hyatt's Free to Focus, referenced by Andrew in the transcript. Head over to mustbenicebook.com/catalyticleadership [https://mustbenicebook.com/catalyticleadership] to download a free chapter of Andrew's upcoming book; it's waiting for you right now. You'll get early access when the full book drops later this year. Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. * Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call [https://link.catalyticleadership.net/widget/bookings/catalytic-strategy-call?_gl=1*1itg4s7*_ga*MjA2NzMyNzcwMS4xNzEzODE3Mjg2*_ga_1X0XQRMB4F*MTcyMDAyMDk1MC41NS4xLjE3MjAwMjEyNDcuMC4wLjA.] with Dr. William Attaway and start your journey to success. * Special Offer: Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference [https://checkout.catalyticleadership.net/free-book-page-7101]. Connect with Dr. William Attaway: * Website [http://www.catalyticleadership.net/] * LinkedIn [https://www.linkedin.com/in/williamattaway] * Facebook [https://www.facebook.com/CatalyticLeadershipLLC] * Instagram [https://www.instagram.com/wattaway/?hl=en] * TikTok [https://www.tiktok.com/@williamattawayleadership] * YouTube [https://www.youtube.com/channel/UCFVcE3qWX6Toola17t6JOaQ]