CEO Bros - After Hours

How to sell your business - Maximizing Exit Value pt 2 ep 66

*Selling Your Business? This Is What Raises the Price S2 Ep 66: Part 2 of 4.* Your hard work is not the asset. Part one in our four part Selling Your Business series asked the big question: lifestyle business or equity business? Part two gets meaner. Brian and Brad move from "do you want to sell?" to "why would anybody buy this?" A lot of owners get stuck there. They know why they want out. They know they worked hard. They know people like them. But a buyer isn't paying for your stress, your years, or your reputation. A buyer wants the thing they can scale. Maybe it's your customer list. Maybe it's your contracts. Maybe it's your geography, your data, your IP, your process, or one weird asset you didn't realize was the whole deal. This is episode 66. How to sell your business, part two. What buyers actually value, and why "good business" is only the starting line. *YOU'LL DISCOVER* • Why your reason for selling has nothing to do with why someone buys • The difference between strategic buyers and financial buyers • Why "good customer service" isn't enough of a value driver • How buyers decide between building it themselves or buying you • Why Brian rarely bought whole companies, he bought the assets that mattered • Why knowing your inputs, outputs, and growth levers increases valuation *WHAT ACTUALLY WORKS* • Identify the real asset. Not what you love. What a buyer can scale. • Know your buyer type. Strategic buyers want fit. Financial buyers want to add rocket fuel. • Prove the formula. Show how a dollar in creates three dollars out. • Understand your numbers cold. Due diligence finds every weak spot. • Stop saying "we're a good business." That's the bare minimum. *WHO THESE GUYS ARE* Brian Balduf built and sold VHT Studios. Brad Balduf scaled By Your Side Autism to 11 centers and 550+ employees. Matt Croke hosts and asks the questions nobody else will. *THE UNCOMFORTABLE TRUTH* "They know why they want to sell it. But that's got nothing to do with why someone would buy it." If a buyer looked at your business tomorrow, what would they actually want? 👇 SUBSCRIBE for new episodes every Friday. Real stories, real disasters, no LinkedIn energy. *TIMESTAMPS* 0:00 - The Dollar-In, Three-Dollars-Out Test 1:40 - Part 2: Maximizing Exit Value 3:04 - "What Would Somebody Actually Be Buying?" 4:24 - The Perfect Buyer Pays the Most 6:09 - Should You Upgrade the Pizza Kitchen? 7:41 - Strategic Buyer vs. Financial Sponsor 12:26 - Customer Lists, Contracts, IP, and Geography 13:31 - Brian Bought Assets, Not Whole Companies 15:36 - The Hot Sauce Company Nobody Wanted for Hot Sauce 16:48 - The Paper Company Sitting on Beachfront Gold 20:14 - Why Customer Service Isn't Enough 22:23 - What VHT Thought Was Valuable vs. What Sold 25:27 - The Growth Lever Test *ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from Brian Balduf (VHT Studios), Brad Balduf (By Your Side Autism Therapy), and host Matt Croke. Every Friday they share what actually happens building companies: failures, scaling disasters, and the messy truth about leadership. 🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three value drivers. Pick the one your buyer notices first. 🍸 THE STRATEGIC BUYER Brian Balduf - The guy asking what someone is really buying Recipe: • 2 oz bourbon • ¾ oz lemon juice • ½ oz maple syrup • 2 dashes orange bitters • Orange peel • Shake with ice, strain over fresh ice The Vibe: This drink knows what it wants. No wandering around. No "we're a good business." Just the asset, the fit, and the reason somebody pays more than the standard multiple. 🍸 THE ROCKET FUEL Brad Balduf - The operator thinking 10 to 20 to 40 to 80 Recipe: • 2 oz blanco tequila • 1 oz pineapple juice • ½ oz lime juice • ½ oz agave • Jalapeño slice • Shake with ice, strain over fresh ice The Vibe: Financial sponsors don't buy sleepy. They buy the platform they can scale hard. This one has heat, lift, and enough pressure to make you prove the model works. 🍸 THE HIDDEN LAND VALUE Matt Croke - The host who found out the hot sauce wasn't the point Recipe: • 2 oz dark rum • ¾ oz grapefruit juice • ½ oz simple syrup • ¼ oz allspice dram • Grapefruit twist • Shake with ice, strain into coupe The Vibe: Looks like one thing. Turns out the real value is somewhere else entirely. Hot sauce, paper mills, customer data, beachfront land. Sometimes the buyer wants the thing behind the thing. Are you the strategic fit, the rocket-fuel platform, or sitting on the hidden asset nobody's priced yet? Tag us. *JOIN THE CONVERSATION* [https://x.com/CeoBrosAH](https://x.com/CeoBrosAH) [https://www.instagram.com/ceobrosah/](https://www.instagram.com/ceobrosah/) [https://www.facebook.com/CEOBrosAH](https://www.facebook.com/CEOBrosAH) [https://www.linkedin.com/company/ceo-bros](https://www.linkedin.com/company/ceo-bros) [https://www.linkedin.com/company/ceo-bros)] #entrepreneurship #businessexit #sellyourbusiness #ceomindset #smallbusiness #leadership #startups

How to sell your business pt. 1 Lifestyle vs Equity business?

*Selling Your Business? (It Starts on Day One) S2 Ep 65: Part 1 of 4.* Know which one you're building. Brian's had the conversation a hundred times. Someone says they want to sell. He asks what a buyer would actually be getting. Silence. "We have a good reputation. People like us." That's not a valuation. Turns out they've been taking quarterly distributions for years, paying themselves with the fuel they needed to grow, and wondering later why no buyer showed up. This is episode 65. Why selling your business isn't a decision you make, it's a destination you build toward from day one. *YOU'LL DISCOVER* • The lifestyle vs. equity distinction that determines everything • Why quarterly distributions are a red flag that kills your sale before it begins • What a buyer is actually asking when they say "what am I purchasing?" • Why being irreplaceable means nobody can buy you out • The financial reporting rules for businesses built to sell *WHAT ACTUALLY WORKS* • Decide upfront: lifestyle or exit. Everything flows from that one choice. • Stop taking distributions if you want to sell. That's growth capital, not salary. • Build yourself out of the business. If it can't run without you, it's not sellable. • Tight financials from day one. P&L, balance sheet, cash flow. No exceptions. *WHO THESE GUYS ARE* Brian Balduf built and sold VHT Studios. Brad Balduf scaled By Your Side Autism to 11 centers and 550+ employees. Matt Croke hosts and asks the questions nobody else will. *THE UNCOMFORTABLE TRUTH* "You can't just decide, oh, it's June, I'd love to sell the business by the end of the year. That's not going to happen if you haven't built it to sell it." Lifestyle or exit? Do you actually know which one you're building? 👇 SUBSCRIBE for new episodes every Friday. Real stories, real disasters, no LinkedIn energy. *TIMESTAMPS* 0:00 - Lifestyle or Equity: The Question Nobody Asks 1:31 - The Most Common Call Brian Gets 2:03 - The Four-Episode Breakdown 3:10 - What You're Actually Deciding When You Start 7:36 - "What Is Somebody Actually Buying?" (The Crickets Moment) 7:43 - The Pizza Place That Closed Instead of Selling 11:03 - The Quarterly Distributions Red Flag 13:04 - Why Being Irreplaceable Kills Your Sale 22:27 - Financial Reporting: The Difference That Matters 24:33 - Preview: What a Buyer Is Actually Paying For *ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches. 🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three types of builders. Pick the one that matches how you're running things. 🍸 THE QUARTERLY DISTRIBUTION Brian Balduf - The guy who watched sellers drain their own fuel Recipe: • 2 oz Scotch whisky • ¾ oz honey syrup • ½ oz lemon juice • 2 dashes Angostura bitters • Lemon twist • Shake with ice, strain into rocks glass The Vibe: Looks like profit. Tastes smooth going down. But every time you pour one, you're draining what should have grown the business. Brian's watched sellers do this for years then wonder why no buyer showed up. 🍸 THE LIFESTYLE TRAP Brad Balduf - The operator who built it to scale, not to coast Recipe: • 2 oz reposado tequila • ¾ oz lime juice • ½ oz agave syrup • Pinch of salt • Lime wheel • Shake with ice, strain over fresh ice The Vibe: Nothing wrong with this drink. It's honest, does what it says, tastes exactly like what you ordered. Just don't call it an exit strategy when someone asks what they're buying. 🍸 THE CLIFFHANGER Matt Croke - The host who already knows what's in part two Recipe: • 2 oz gin • ¾ oz grapefruit juice • ½ oz simple syrup • 2 dashes Peychaud's bitters • Grapefruit twist • Shake with ice, strain into coupe The Vibe: This drink ends before it feels finished. Just like this episode. The real answers live in part two. Hit subscribe so you don't miss them. Make all three. Draining your distributions? Coasting on lifestyle? Waiting on part two? Tag us. *JOIN THE CONVERSATION* https://x.com/CeoBrosAH https://www.instagram.com/ceobrosah/ https://www.facebook.com/CEOBrosAH https://www.linkedin.com/company/ceo-bros [https://www.linkedin.com/company/ceo-bros] #entrepreneurship #businessexit #sellyourbusiness #startuplife #ceomindset #smallbusiness

How to Optimize - When to Innovate

*He Charged Ford $25,000 for a Box of Chalk (The Invoice Breakdown Changed Everything) S2 Ep 64* *The $1 chalk. The $24,999 lesson.* Ford was losing $250,000 a day on the assembly line. They called in Deming, the god of process mapping. He fixed it in a day. The invoice: $25,000. Ford asked for a breakdown. Deming's letter: box of chalk, $1. Knowing what to do with it, $24,999. Brad scaled By Your Side to 550 employees without reinventing his business once. His word isn't innovation. It's optimization. This is episode 64. Why most businesses are chasing the wrong word. *YOU'LL DISCOVER* • Why "never been done before" is usually a red flag, not a selling point • Ford didn't invent the car. McDonald's didn't invent the hamburger. What they did invent. • Brad's rule: innovation can break a scaled business. What to do instead. • Why Blockbuster didn't need Netflix's playbook to survive • Whether anyone would actually pay for your idea (the question nobody asks) *WHAT ACTUALLY WORKS* • Brad's framework: new way = innovation. Better way = optimization. Most businesses need the second one. • The Deming principle: knowing where to draw the line is worth more than the chalk. • Innovate freely when you're small. When you're scaled, innovation breaks things. • Evolve with your customers or get Blockbusted. *WHO THESE GUYS ARE* Brian Balduf built and sold VHT Studios. Brad Balduf scaled By Your Side Autism to 11 centers and 550+ employees. Matt Croke hosts and asks the questions nobody else will. *THE UNCOMFORTABLE TRUTH* "We didn't grow by reinventing the business. We got better at what works." Which are you chasing right now, innovation or optimization? 👇 SUBSCRIBE for new episodes every Friday. Real stories. No LinkedIn energy. *TIMESTAMPS* 0:00 - Brian's Take on "Never Been Done Before" Pitches 1:04 - Is Innovation Even Necessary? 2:05 - Brad's Framework: New Way vs. Better Way 5:33 - Ford Didn't Invent the Car 7:15 - Matt's Top 10 Most Innovative Companies Quiz 13:47 - "Just Because It's New Doesn't Mean It Should Exist" 15:08 - Why Innovation Gets Riskier As You Scale 17:40 - The Blockbuster Lesson 19:29 - The $25,000 Box of Chalk Story 23:48 - We Didn't Grow By Reinventing Anything *ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches. 🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three takes on getting it right. Pick the one that matches your approach. 🍸 *THE CHALK LINE* Brian Balduf - The storyteller who's been there and sold the company Recipe: • 2 oz Scotch whisky • ½ oz honey syrup • ¾ oz lemon juice • 2 dashes Angostura bitters • Lemon twist • Shake with ice, strain into rocks glass The Vibe: Deming walked Ford's floor, pulled out a piece of chalk, and marked one spot. The invoice said $1 for the chalk and $24,999 for knowing where to put it. Aged, precise, and worth every penny. 🍸 *THE BETTER WAY* Brad Balduf - The operator who scaled across 11 locations Recipe: • 2 oz tequila blanco • ¾ oz fresh lime juice • ½ oz agave syrup • Pinch of salt • Lime wheel • Shake hard with ice, strain into rocks glass The Vibe: 550 employees, 11 centers, zero reinventions. Brad didn't chase innovation, he optimized what worked. Clean, direct, no wasted ingredients. 🍸 *THE TOP TEN* Matt Croke - The host keeping it real Recipe: • 1.5 oz vodka • ¾ oz grapefruit juice • ½ oz honey syrup • ¼ oz lime juice • Club soda • Grapefruit wheel • Shake first four with ice, strain, top with soda The Vibe: Matt did prep. Brought an innovation quiz. Guessed Apple and Amazon, then stalled out. Pfizer? Siemens? Nobody saw those coming. Looks simple, keeps surprising you. Make all three. The chalk expert? The optimizer? The quiz kid who ran out of answers? Tag us. *JOIN THE CONVERSATION* https://x.com/CeoBrosAH https://www.instagram.com/ceobrosah/ https://www.facebook.com/CEOBrosAH https://www.linkedin.com/company/ceo-bros [https://www.linkedin.com/company/ceo-bros] #entrepreneurship #innovation #optimization #startuplife #leadership #businessstrategy #ceobros

Customer Feedback the good the bad and the ugly

*Customer Feedback Is Screaming at You (You're Just Not Listening) S2 Ep 12* Brian Balduf spent years building a feedback machine at VHT Studios. Same seven questions every year, sliced by geography, rep, product, and brand. Forty ways to Sunday. Then he stayed at a hotel, got a generic email survey, and ignored it. He had five complaints. They'll never get them. His window is shut. This is episode 62. What your customers aren't telling you, and why it's your fault. *YOU'LL DISCOVER* • Why the guy who built a feedback empire refused to fill out a hotel survey • The $500 Starbucks math that could shape your next five years • Why your survey asks questions that matter to you, not your customers • The "close the loop" rule that turns one-time responders into repeat ones • Why no complaints doesn't mean everything is fine *WHAT ACTUALLY WORKS* • Ask in person while they're still there, not days later in a generic email • Tie every survey to something small that shows you value their time • Ask the same questions every year so you can track if you're improving • Close the loop. Tell clients what changed. Or they stop responding. *WHO THESE GUYS ARE* Brian Balduf built and sold VHT Studios. Brad Balduf scaled By Your Side Autism to 11 centers and 550+ employees. Matt Croke hosts and asks the questions nobody else will. *THE UNCOMFORTABLE TRUTH* "We offered you feedback. You said no. That guy flamed us online." Your customers have opinions. Are you making it worth their time to share them? 👇 SUBSCRIBE for new episodes every Friday. Real stories, real disasters, no LinkedIn energy. *TIMESTAMPS* 0:00 - The Hotel Survey Brian Deleted 2:35 - Where Does Feedback Actually Rank? 5:29 - How Brian Built VHT's Feedback Machine 6:31 - The Same Seven Questions Every Year 9:42 - The $500 Starbucks Math 11:13 - The Close the Loop Rule 13:06 - Boulder Ridge Does It Right 14:19 - Brian Gets Called Out Live 19:34 - What Would Get Brian's Feedback 22:04 - Why JD Power Gets Timing Wrong 26:32 - The Bathroom Button Nobody Will Touch *ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches. 🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three takes on feedback. Pick the one that matches how you handle it. 🍸 *THE FORTY WAYS TO SUNDAY* Brian Balduf - Built the feedback machine, then deleted the hotel survey Recipe: • 2 oz blended Scotch whisky • ¾ oz lemon juice • ½ oz honey syrup • 2 dashes Angostura bitters • Lemon twist • Shake with ice, strain into rocks glass The Vibe: Brian sliced VHT's annual survey by geography, rep, and brand. Same seven questions every year, forty ways to Sunday. Then the hotel sent a generic email and his window slammed shut. Meticulous, complex, worth far more than anyone expects. 🍸 *THE CLOSED LOOP* Brad Balduf - The operator who built 11 centers on following up Recipe: • 2 oz blanco tequila • ¾ oz fresh lime juice • ½ oz agave syrup • 1 oz fresh grapefruit juice • Pinch of salt • Shake with ice, strain into coupe The Vibe: You ask. They answer. You tell them what changed. No kale on the burger. Brad closes the loop because if you don't, they stop filling out the next one. Sharp start, clean finish, just like a feedback cycle that actually works. 🍸 *THE BATHROOM BUTTON* Matt Croke - Watching Brian's window slam shut in real time Recipe: • 1.5 oz gin • ¾ oz elderflower liqueur • ¾ oz lemon juice • Club soda • Lemon wheel • Shake first three with ice, strain, top with soda The Vibe: Someone thought bathroom feedback buttons were genius. Easy, on your way out. Then reality: the last button you want to touch in a bathroom is one everyone else has touched. Matt's watched Brian argue against surveys for twenty minutes. This drink is his only comfort. Make all three. Building empires you won't use? Closing your loops? Just surviving the chaos? Tag us. *JOIN THE CONVERSATION* https://x.com/CeoBrosAH https://www.instagram.com/ceobrosah/ https://www.facebook.com/CEOBrosAH https://www.linkedin.com/company/ceo-bros [https://www.linkedin.com/company/ceo-bros] #CustomerFeedback #Entrepreneurship #CEOLife #BusinessPodcast #StartupLife #Leadership #ClientExperience

The business of sports and how it relates to your business ep 2-61

*The PGA Didn't Pay Their Best Players (Then Watched Them All Leave)* The Business of $ports and your business. Throw out the complacency playbook. The PGA had the best players in the world. Instead of paying them what they were worth, they held the line. Saudi money came in, LIV Golf launched, and the biggest names on tour walked out the door. Now the PGA is losing viewership, losing sponsors, and negotiating a merger they never saw coming. This is episode 61. What the PGA, Sears, and Blockbuster can teach you about the competitor you never saw coming. *YOU'LL DISCOVER* * Why the PGA's best players left and what every business owner can learn from it * Sears invented what Amazon does and still went completely bankrupt * Brian's honest admission: even VHT became a legacy company and felt it * Why the Florida lacrosse tournament circuit is a racket (Brad learned the hard way) * Brian's four-year prediction for college sports *WHAT ACTUALLY WORKS* * Never forget who the customer is. The leagues forgot it was the fan. * New entrants are always hungrier, faster, and not tied to your legacy systems. * Complacency doesn't feel dangerous until it's already too late. *WHO THESE GUYS ARE* Brian Balduf co-founded and sold VHT Studios. Brad Balduf built By Your Side Autism Therapy to 550+ employees across 11 centers. Matt Croke hosts and asks the questions nobody else will. *THE UNCOMFORTABLE TRUTH* "If you sit around too long and don't evolve, somebody comes along and cuts your feet out from underneath you. And you go: where did that competitor come from? That's because you weren't paying attention." Which business in your industry is the PGA right now? 👇 SUBSCRIBE for new episodes every Friday. Real stories, no LinkedIn energy. ———————————— *TIMESTAMPS* 0:00 - Is curling a sport? (Important debate) 1:43 - The case for a sports business podcast 3:25 - Baseball's 2027 lockout: they forgot who the customer is 7:04 - PGA vs. LIV: the business lesson hiding in golf 9:34 - Blockbuster said "eh" when Netflix came knocking 10:16 - Brian admits: we became a legacy company 18:04 - Sears invented what Amazon does (then disappeared) 21:36 - Brad flew his daughter to Florida (someone else cashed in) *ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches. ———————————— 🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three ways to lose your lead. Which one is your business? 🍸 THE MULLIGAN Brian Balduf - The guy who admitted his company got complacent Recipe: * 2 oz bourbon * ¾ oz lemon juice * ½ oz honey syrup * 2 dashes Angostura bitters * Lemon twist * Shake with ice, strain into rocks glass The Vibe: A mulligan is golf's version of "we should have handled that differently." Brian built VHT into a legacy company and felt the weight of systems too set in their ways to move fast. This drink is for every business owner who needs a do-over they're honest enough to admit. 🍸 THE LIV WIRE Brad Balduf - The operator who gets up every day asking what has to change Recipe: * 2 oz mezcal * ¾ oz lime juice * ½ oz agave syrup * ½ oz Aperol * Lime wheel * Shake with ice, strain into coupe The Vibe: LIV didn't ask permission. They just showed up with Saudi money and a better offer. Brad's been running By Your Side for 16 years and still gets up every morning asking what has to change. This drink doesn't wait to be invited. 🍸 THE EMPTY STANDS Matt Croke - The host reminding everyone who actually pays the bills Recipe: * 1.5 oz gin * ¾ oz elderflower liqueur * ¾ oz grapefruit juice * ½ oz simple syrup * Club soda * Grapefruit peel * Shake first four with ice, strain, top with soda The Vibe: The leagues forgot the fan. The PGA forgot the fan. The baseball owners forgot the fan. Matt keeps asking the one question nobody wants to answer: who's actually paying for all of this? This drink is clean, easy to like, and completely ignored until it's gone. Make all three. Mulligan business needing a do-over? LIV Wire that saw it coming? Managing Empty Stands after everyone left? Tag us. ———————————— *JOIN THE CONVERSATION* https://x.com/CeoBrosAH https://www.instagram.com/ceobrosah/ https://www.facebook.com/CEOBrosAH https://www.linkedin.com/company/ceo-bros ———————————— #entrepreneurship #businessstrategy #startuplife #leadership #sportsandbusiness #bestbusinesspodcast #leadership #entrepreneurs #startups #pga #livgolf #mlb #ncaa