cherryflava

Exploring customer-based corporate valuation (CBCV) with Daniel McCarthy: Episode #25

37 min · 26. okt. 2022
episode Exploring customer-based corporate valuation (CBCV) with Daniel McCarthy: Episode #25 cover

Description

In this episode I chat to Daniel McCarthy and explore his groundbreaking work on customer based corporate valuation - which blends statistics with marketing to measure and track its return on investment for investors and company leadership.

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