Ep 4: Discounts, sales, and zero-budget marketing
Welcome back to Collabsolutely, the podcast for entrepreneurs who know business is better together!
Your business besties Jacquie Hannan and Sarah Duncan are back — two women in business with 20+ years each in finance and marketing, bringing you another dose of money, marketing, and mindset magic.
In this episode:
Love It or Leave It: Discounts
To discount or not to discount, that is the question! We're getting into the love-hate relationship so many creative entrepreneurs have with discounting, and why the reason behind a discount matters just as much as the discount itself. Spoiler: if you're slashing prices out of fear or self-doubt, that's going straight in the bin. But if discounting is part of a smart, strategic play? We're here for it. We're also sharing the real story of a fuel company that literally lost money every time they made a sale, because nobody checked the numbers. Know your margins, people!
Hot Biz Take: Selling Feels Cringe
Raise your hand if the word "selling" makes you want to crawl under a desk. This is one of the most common struggles we hear from women entrepreneurs, and we're tackling it head on. The secret? Stop thinking of selling as pushing and start thinking of it as educating. Sarah's Lululemon era taught her everything: when you share the why behind what you offer, customers lean in. Your potential clients are already showing interest, they just need you to reward that with real value. Ask for the sale. Every. Single. Time.
Send Heeeeeeelp: I have zero budget, can organic content lead to sales?
This is one of the most searched questions when you start a business, and great news: yes it can! But let's be honest about what that actually looks like. Organic content and paid content do very different jobs, and if budget is tight right now, your number one focus should be storytelling and consistency. Not post-and-ghost, not a flurry of content followed by three weeks of silence, consistent, genuine, community-building content that makes people trust you before they ever spend a dollar. The algorithm will keep changing, trends will shift, and sometimes your best post will flop while something you threw together in two minutes goes viral. Keep going anyway. The long game is the only game.
If you're a founder on the entrepreneurship journey, whether you're just getting started or deep in the build, this business entrepreneurship podcast is for you.
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