Cover image of show Communicating Purpose with John Higginson

Communicating Purpose with John Higginson

Podcast by Communicating Purpose with John Higginson

English

Business

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About Communicating Purpose with John Higginson

My name is John Higginson and I’m on a mission to revolutionise communications by focusing on the power of purpose. Each week I will interview a leading light in the communications world, getting insight into what it means to be in PR, why it is so important and - most importantly – why it is governed by purpose. Join me each week on my new podcast. Listen anywhere you get your podcasts and don’t forget to give it a review.

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84 episodes

episode Jaye Cowle — Founder & CEO, Launch artwork

Jaye Cowle — Founder & CEO, Launch

This week on the Communicating Purpose podcast, John Higginson speaks to Jaye Cowle, Founder and CEO of Launch. Jane didn’t set out to build an agency. After moving from London to Cornwall during the financial crisis, she found herself suddenly “unemployable” in the local job market with two young children. Then one interview changed everything — when the person across the table told her: “I’m not going to offer you a job. I’m going to be your first client.” That moment became the start of Launch — now a certified B Corp and award-winning performance marketing agency built on a simple idea: Happiness is a business strategy. In this episode, John and Jane discuss: 💡 Why culture-first companies outperform 🚫 Why your purpose should guide your “no’s” just as much as your 'yes'-es 🤖 How AI is creating a “race to beige-ness” in content 🎯 Why authenticity is becoming the most valuable currency in communications I hope you enjoy. John Higginson, Founder & CEO, Higginson Strategy [https://higginsonstrategy.com/]

6 Mar 2026 - 36 min
episode Naomi Smith — CEO, Best For Britain artwork

Naomi Smith — CEO, Best For Britain

This week on the Communicating Purpose podcast, John is joined by Naomi Smith, CEO of Best for Britain. Having grown up during the Troubles in Northern Ireland and later walking away from a six-figure finance career to fight for a cause most people told her she couldn’t win, Naomi is not someone who gives up easily. Launched in 2017 to stop Brexit, today Best for Britain focuses on strengthening UK–EU ties, reversing the economic damage of Brexit, and advocating for practical, closer collaboration with Europe. In this episode, John and Naomi discuss: 🔄What it really takes to pivot from public defeat to long-term influence 🔏Why so much political persuasion now happens quietly, inside private feeds and long-form content most of us never see. 🧠How platforms like YouTube, Twitch and Discord shape worldviews through content that doesn’t look political at all 🎯Why many progressive voices are still not operating where attention is actually being won. I hope you enjoy. John Higginson, Higginson Strategy [https://higginsonstrategy.com/]

18 Feb 2026 - 37 min
episode Communicating Purpose - 2025 Highlights artwork

Communicating Purpose - 2025 Highlights

As 2025 draws to a close, we’re bringing the year to a finish with a special highlights episode of the Communicating Purpose podcast. This episode revisits five conversations that stayed with me after the microphones were switched off — from the frontlines of BBC News and government communications, to boardrooms, policy think tanks, climate action, and one of the most powerful campaigns for public health in the UK. Across these conversations, a clear theme emerged: purposeful communication isn’t about noise, it is about clarity, trust, and the courage to say the difficult things well. You’ll hear lessons on navigating scrutiny, shaping public debate, turning evidence into impact, making complex issues mainstream, and using communication as a force for meaningful change. I hope you enjoy. John Higginson, Founder & CEO, Higginson Strategy [https://higginsonstrategy.com/]

31 Dec 2025 - 28 min
episode Dan Harris - Founder & CEO, Neurodiversity in Business artwork

Dan Harris - Founder & CEO, Neurodiversity in Business

It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Dan Harris, Founder and CEO of Neurodiversity in Business. Neurodiversity in Business is a remarkable charity and business forum dedicated to advancing best practices in neurodiversity recruitment, retention, and empowerment. Their mission is to help organizations create more neuro-inclusive workplaces while championing the one in five neurodivergent individuals in today’s workforce. Although NiB is run entirely by unpaid volunteers, it partners with some of the world’s largest corporations—reflecting the growing commitment across industries to embrace neurodiversity and inclusion. In this episode, we discussed: 🤝 Destigmatising neurodiversity in the workplace and fostering genuine inclusion 🏢 Why businesses thrive when neuro-inclusion is embedded at their core 💬 My own personal journey with ADHD and how it has shaped my career I hope you enjoy. John Higginson, Founder & CEO, Higginson Strategy [https://higginsonstrategy.com/]

15 Oct 2025 - 17 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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