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Companial SofTalk

Podcast by Companial

English

Business

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About Companial SofTalk

Companial SofTalk is a gateway to the world of technology and software insights. Through engaging podcast episodes, SofTalk provides a platform for in-depth discussions on a wide range of topics, with a special emphasis on the Microsoft Dynamics 365 ecosystem. Each episode of SofTalk dives into the latest advancements, trends, and challenges within the technology and software industry. Listeners will gain valuable insights from industry experts, thought leaders, and practitioners who share their expertise and experiences, providing a comprehensive understanding of the ever-evolving tech lands

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10 episodes

episode Going to Market as a Microsoft Partner artwork

Going to Market as a Microsoft Partner

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed their strategy.From leveraging Microsoft Coop budgets to taking over the conference photo walls, the episode reveals how creativity, collaboration, and adaptability can drive results. It’s a behind-the-scenes look at how marketing and sales work in tandem, and how success often comes from empowering others—partners, developers, and even customers.This episode is a great listen for business development leaders, marketers and sales professionals navigating complex landscape of product marketing as a Microsoft Dynamics 365 partner.

26 May 2025 - 21 min
episode Understanding Copilot and AI Agents: Insights from Companial artwork

Understanding Copilot and AI Agents: Insights from Companial

Whether you're a developer, consultant, or decision-maker, this episode provides practical insights into what agents mean for your customers — and your roadmap. In this episode of Companial SofTalk, we dive into one of the hottest and perhaps most misunderstood buzzwords in the Dynamics 365 ecosystem: Agents. What exactly are they? How do they differ from Copilots or Power Automate flows? And why are they becoming such a critical topic for Business Central partners? Join Tine Staric, Microsoft MVP and Architect at Companial, as he talks with Eimantas Tatarunas, Head of AI Initiatives at Companial, to demystify agents and unpack their growing importance in Microsoft's AI vision. You’ll learn: - What agents are and how they function within Business Central - How they compare to Copilots and traditional workflow automation tools - Why partners should pay attention – even if they aren’t building agents yet - What Microsoft’s new Sales Order Agent reveals about the future of intelligent automation - How agents are paving the way for more adaptive, cloud-first business solutions

13 May 2025 - 11 min
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