Concierge Medical Marketing Podcast

Episode 52: How Infrared Clothing Is Transforming Health, Recovery, and Sleep with Tim Brownstone

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.00:00:00 - Introduction and Guest Welcome 00:01:43 - Tim Brownstone’s Backstory 00:02:33 - Education and Scientific Background 00:03:37 - Founding Kymira and the Third Path 00:06:58 - Kymira’s Medical and Athletic Impact 00:07:30 - Origin of the Kymira Name 00:08:47 - Clinical Benefits and Regulatory Differences 00:11:30 - How Kymira Technology Works 00:14:45 - Getting in Touch with Tim and Kymira 00:15:51 - How Medical Practitioners Can Resell Kymira 00:21:49 - Marketing Strategies for Kymira 00:28:51 - Kymira’s Affiliate Referral Program 00:30:47 - Return Policy and Product Guarantees 00:32:50 - Product Line Overview and Sleep Benefits 00:36:33 - Doubling Up with Sheets and Pajamas 00:38:06 - Future Distribution Ideas and Wrap-Up 00:39:24 - Helping Membership Medical Practices Grow 00:42:38 - Final Thoughts and Closing Remarks

Episode 51: Transforming Health with Food as Medicine with Adam Southam

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes. 00:00 Introduction to Food as Medicine 02:29 Adam's Journey: From Problem Child to Entrepreneur 04:46 The Impact of Food on Health 07:09 The GoNo App: Personalized Nutrition Guidance 09:32 Understanding Efficacy and Clinical Evidence 12:29 Behavioral Insights in Food Choices 16:26 Collaboration with Concierge Doctors 19:46 Monetizing Health: Revenue for Practices 23:14 Patient Data and Privacy 26:27 Conclusion and Future Directions

Episode 50: Medical Malpractice Insurance Explained for Concierge Doctors-Occurrence vs Claims Made

Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 [https://www.youtube.com/watch?v=xaDhNqCYDFQ] Introduction00:24 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=24s] Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=60s] How Jennifer Got Started in Medical Malpractice04:05 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=245s] Why She Started Her Own Brokerage06:05 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=365s] Occurrence vs Claims-Made Explained09:30 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=570s] What is Tail Insurance?11:20 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=680s] Tail Coverage When Retiring13:30 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=810s] Statute of Limitations & Risks16:15 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=975s] Cost of Tail Insurance19:10 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=1150s] How the Quote Process Works21:40 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=1300s] Timeline to Get Coverage24:26 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=1466s] Discounts for Concierge Doctors26:18 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=1578s] Why Specialization Matters in Insurance Brokers26:58 [https://www.youtube.com/watch?v=xaDhNqCYDFQ&t=1618s] How to Contact Jennifer

Episode 49: How Amanda Saved Her Clinic from Bankruptcy (DPC Success Story)

What would you do if your clinic was about to go bankrupt? In this episode of the Concierge Medical Marketing Podcast, Steven Schwartz interviews Amanda Price, a nurse practitioner and owner of Faith Family Medical, who shares her powerful journey from financial struggle to building a thriving Direct Primary Care (DPC) practice. Amanda opens up about: * Nearly losing her clinic after 16 years in an insurance-based model * The moment that changed everything * How she transitioned to DPC in just a few months * The marketing strategies that helped her grow fast * Why patients are choosing DPC over traditional healthcare If you're a healthcare provider, entrepreneur, or curious about Direct Primary Care, this episode is packed with real-world insights and inspiration. 🔗 Learn more about Amanda Price: https://faithfamilymedical.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGkySnJjS213YWNFRU1pOV9WWFZHR1kwUE8yQXxBQ3Jtc0tuZ0g0Ty1LMGo3eWc2QXU3RTJNVVhBWTRoLWdCeTdVcGktYkd2MU9iNDM4ZmV1SS1ESHZqem9aeGNaR0l1M3ljMHA0R0dPWTZIZm91Rk1ad2xjOHlOSEtNNmJSdTh6YTFpOVVSVzVLdmctY1FyckdBdw&q=https%3A%2F%2Ffaithfamilymedical.com%2F&v=4go2WVg-xrc] 🔗 Free Digital Marketing Guide: https://conciergemd.marketing [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVFJVXc1TVk0U2gzeXlDaFFBN2N0cmtCR0R1Z3xBQ3Jtc0traXpHRE8tM2JlZi05UWZBVzJqNS1nalJ0NVdISUtGaGR0WF9zUjhwcE1vZlZJZFJrRnQ2ZEdTNnc4MDZzYll6UE40cEdzcEZNWldoc2ZJcndCTFB6UGc4RDdMLW5ZNWNlNG9GZVE0Y1lRcm0ydHdSQQ&q=https%3A%2F%2Fconciergemd.marketing%2F&v=4go2WVg-xrc] 🔗 Join Maddy AI Community: https://cmmkg.com/JustAskMaddy [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhBS2prOGlDREZEX0NqS3JnZTBXVVFsNUJVQXxBQ3Jtc0tsejQ5RHNnenpvXzh3RlItZmtad3lvVjJETVRPb3pkS3JaWXpzaEcyYVRuWFVNZENSVHd5UUQwOE1SUGs0SElGZkhkQ0lLZS1uSk84VUQ5NklENU1Oczl5MGFnQVBWMlhPWHpuR2hqNVd1dGpsSUtoMA&q=https%3A%2F%2Fcmmkg.com%2FJustAskMaddy&v=4go2WVg-xrc] 🔗 Book a Strategy Call: https://cmmkg.com/schedule [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbExraGhCN3dhNU9JS2pUSVAxTHNwT0pTMUl5QXxBQ3Jtc0tuQkhabGliRDhUQUxIN25UWlY4Zi1BeG8wNmtQR1lhS1ZCV2FtcS1VREljXzZGUHBjRjRoYVRzVldVYldRajFDYTlSX2tjTVZBNUtKUlBYbDdBc1JLZFdzMkFoVzRmMW1IdTgzd19pWjNmUUJDOXFaNA&q=https%3A%2F%2Fcmmkg.com%2Fschedule&v=4go2WVg-xrc] ⏱️ Timestamps: 00:00 [https://www.youtube.com/watch?v=4go2WVg-xrc] Introduction 00:40 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=40s] Amanda’s background & journey into medicine 04:55 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=295s] Insurance model struggles 06:24 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=384s] Near bankruptcy & turning point 09:55 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=595s] Discovering Direct Primary Care (DPC) 13:58 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=838s] Transitioning patients to DPC 16:20 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=980s] Why DPC is better 18:30 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=1110s] Chronic Lyme discovery 21:43 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=1303s] Building a clinic team 22:58 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=1378s] Employer partnerships 27:02 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=1622s] Future of DPC 30:14 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=1814s] Advice for starting 34:42 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=2082s] DPC community 39:39 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=2379s] AI marketing tools 46:21 [https://www.youtube.com/watch?v=4go2WVg-xrc&t=2781s] Final advice #DPC [https://www.youtube.com/hashtag/dpc] #DirectPrimaryCare [https://www.youtube.com/hashtag/directprimarycare] #HealthcareBusiness [https://www.youtube.com/hashtag/healthcarebusiness] #MedicalMarketing [https://www.youtube.com/hashtag/medicalmarketing] #NursePractitioner [https://www.youtube.com/hashtag/nursepractitioner]

Episode 48: High-Touch Primary Care at Scale with Dr. Roger Moczygemba

In this episode, Dr. Roger Moczygemba shares his journey from Navy family medicine to pioneering telemedicine and establishing a successful Direct Primary Care (DPC) practice in San Antonio. Discover insights on building a DPC practice, working with employer groups, marketing strategies, and the future of AI in healthcare. Chapters 00:00 Introduction to Dr. Roger Moczygemba 01:57 Journey to Direct Primary Care 04:27 The DPC Model and Employer Focus 08:51 Navigating Insurance and DPC 12:26 Marketing Strategies for DPC Practices 16:09 Growth and Future of Direct Med Clinic 17:42 Advice for Aspiring DPC Practitioners 21:28 The Role of AI in Healthcare 26:46 Conclusion and Final Thoughts