Content Matters with Jack and Kitty Norton

Podcast by Jack and Kitty Norton

English

Culture & leisure

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20 hours of audiobooks / month
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About Content Matters with Jack and Kitty Norton

You make content. But what's the story behind it?Content Matters is the long-form interview show where hosts Jack and Kitty Norton sit down with fascinating content creators - YouTubers, podcasters, writers, artists, musicians - to dig deep into what drives their work and why it matters.Every episode features one creator, one conversation, and an hour (or so) of no-fluff storytelling about the inspiration, purpose, and passion behind the content you love. This isn't a show about algorithms or follower counts. It's about the human story behind the screen.Whether you're a curious listener or a creator yourself, Content Matters will inspire you to think differently about the content you consume - and the content you create.Content Matters with Jack and Kitty Norton. Because the content is the point.

All episodes

2 episodes

Steve & Maggie and Mishi: How Wow! English Has Reached Over 20 Million YouTube Subscribers

What do you get when a classroom experiment, a puppet magpie named Maggie, and a passion for natural language learning collide? A children's English platform with over 20 million YouTube subscribers — and a method changing the way kids around the world learn to speak. Steve Watts is a British educator whose classroom discovery in Tokyo back in 2002 sparked an entirely new way of teaching children English: as naturally as their mother tongue. Michelle Kempster is the methodologist who helps shape and refine the Wow! Method into the real-world teaching materials that educators and families depend on every day. And Marek Kadlec is the Managing Director who helped turn a brilliant idea into a global platform now reaching more than 30,000 children across 26 countries. Three perspectives. One remarkable story. Listen now! 🎙️ Listen now - and tell us: why does YOUR content matter? Email us at jackandkittyxo@gmail.com [jackandkittyxo@gmail.com] and join the conversation.

21 May 2026 - 1 h 23 min

GitteTV: How a Mother's Love Became a Children's Educational YouTube Channel

What happens when a mother's love becomes a children's media empire? Meet Gitte of GitteTV. During the COVID pandemic, Gitte started a YouTube channel so her daughter could hear her voice through read-alouds. Nearly 800 videos, original songs, a podcast, and a masterclass later - her simple act of connection has become one of the most purposeful children's educational platforms on the internet. In this episode, Jack and Kitty sit down with Gitte to explore how she built GitteTV from scratch, what drives her commitment to intentional screen time and educational storytelling for families, and what she's learned about creating children's content in a space where practical guidance is hard to find. Whether you're a parent, an educator, or an aspiring children's content creator, this conversation will inspire you to think about the power of purpose-driven content. 🎙️ Listen now - and tell us: why does YOUR content matter? Email us at jackandkittyxo@gmail.com [jackandkittyxo@gmail.com] and join the conversation.

22 Apr 2026 - 1 h 15 min

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