Conversion Path

Ep. 12 -- Shopify Conversion Tips With Guest Brad Redding from Elevar

In this episode we have our first podcast guest… we’re excited to welcome Founder & CEO of Elevar Brad Redding. Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and independent local retailers through dynamic personalization. He’s helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk. In 2017, Brad founded Elevar which automates data collection and server-side conversion tracking for thousands of Shopify brands. You can find Brad sharing his knowledge on Youtube, the Elevar blog (getelevar.com), and his Conversion Tracking Playbook podcast.

Ep 11: 4 Steps To A Successful A/B Test

Did you know that a CRO expert can easily pinpoint 50 to 150 problems on a website or mobile app? You can't attempt to fix all your problems at once, so how should you prioritize? If you want to convert more customers and increase sales, the answer lies in AB testing, which is the cornerstone of any CRO program.

Ep 10: The Definitive List of Tools You Need for Conversion Rate Optimization

In this episode, we break down all the tools you need for a successful conversion rate optimization program for your business. We will cover everything from strategic planning, to testing, to landing page development.

Ep 9: Five Essential Components of your CRO Data Strategy

The cornerstone to any successful CRO program is having the right data strategy, but what does that look like? In this episode we are talking about what your data strategy should look like, covering the five essential components you need for success.