CPG Vibes

CPG Vibes - Episode 196 - CPG Alternate Channels w/Mike Levinson

1 h 8 min · 27. feb. 2026
episode CPG Vibes - Episode 196 - CPG Alternate Channels w/Mike Levinson cover

Description

This week we are LIVE with Mike Levinson, Founder of FS Octopus. Mike brings 25+ years in foodservice/alternative channels and retail, with deep expertise in CPG distribution — aka how products actually move, not just how they look on a pitch deck. He’s worked with startups and big brands, so he understands both the hustle and the scale. His FS Octopus approach breaks foodservice/alt. channel sales down to what really drives results: distribution, marketing, buyer relationships, and sharp brand positioning. FS stands for Food Service and it's always an underlooked channel for CPG Brands - but not anymore! IF you want to learn about the Food Service side of CPG - TUNE IN! https://fsoctopus.com/

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