CPR to CEO

How to Get Corporate Clients

In this episode of CPR to CEO, Dave Kotz shares the roadmap to landing your first corporate client—and why it could be a game-changer for your training business. From dental offices to gyms to regional restaurant chains, there are countless industries that need CPR training. The trick is knowing how to approach them, how to speak their language, and how to make yourself indispensable. Whether you’re just starting out or want to diversify your client base, this episode breaks it all down into clear, practical steps you can start taking today. You’ll Learn: * Who Counts as a Corporate Client * How to Pick an Industry That Fits You * What Sets Corporate Training Apart * Communication and Follow-Up Best Practices * Pricing and Scheduling Considerations * How to Build Long-Term Corporate Partnerships Quick Story: Dave highlights real-world examples of how understanding a company’s “pain points”—like dentist offices with limited scheduling flexibility—can help you design offerings they can’t say no to. He also shares how consistent follow-up has kept some clients loyal for over 20 years. Action Challenge: Reach out to three local businesses this week that you know and have insight into. Whether it’s a gym, a physical therapy clinic, or a school office—pitch your services, focus on how you can solve their problems, and see where the conversation goes. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Learn more at: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 💬 Share your corporate outreach success using #CPRtoCEO Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

Building Your Lifesaving Brand

In this episode of CPR to CEO, Dave Kotz dives into what makes a CPR business memorable—and profitable—in a saturated market. Spoiler: it's not just your logo. Your brand identity is everything from your visual style and service reputation to your community presence and the way you answer a phone call. If you're ready to stand out and become the go-to name in lifesaving education, this is where you start. You’ll Learn: * Why Branding Matters in CPR Training * The Elements of a Strong Brand Identity * How to Build Trust Through Community Engagement * Why You Are the Brand * Tips to Make Your Business Memorable Quick Story: Dave walks through the power of brand identity with a real-world example: a single community day event where a professional booth and a solid first impression led to long-term corporate business. You never know who’s watching—and your brand speaks even when you’re not. Action Challenge: Write down your brand’s mission and your unique value proposition. What makes you different? What do you want your community to remember when they hear your business name? If you're feeling brave, share it in the comments so we can all learn and grow together. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Learn more at: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 💬 Drop your brand mission with #CPRtoCEO and inspire the community Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

How to Become a Lifeguard Instructor

Welcome to the kickoff of the CPR to CEO's Lifeguard Trainer Series! In this episode, Dave Kotz breaks down everything you need to know about becoming a certified lifeguard instructor—whether you're a seasoned guard ready to step up, or someone looking to add a rewarding (and flexible) role to your career portfolio. Drawing from decades of experience training lifeguards, instructors, and instructor trainers across the U.S., Dave walks you through the good, the challenging, and the truly life-changing parts of becoming a lifeguard instructor. You’ll Learn: * What a Lifeguard Instructor Actually Does * Who Should Become One (and Why) * Training Requirements and Time Commitment * Costs, Materials, and What’s Included * Teaching Skills vs. Lifeguarding Skills * Career Opportunities (Full-Time, Part-Time, and Side Hustles) * How to Succeed in the Instructor Course * Common Mistakes New Instructors Make * The Power of Co-Teaching * How to Grow from Good to Great Quick Story: Dave shares the inspiring moment he helped a nervous new instructor find her voice—she’s now a top-tier trainer more than a decade later. Proof that belief, preparation, and mentorship can change your career trajectory. Action Challenge: If you're considering becoming a lifeguard instructor, take the next step today. Visit www.CPRtoCEO.com [http://www.CPRtoCEO.com] to download our Lifeguard Instructor Starter Kit and get a feel for what it takes to dive in. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Explore resources: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 💬 Got a lifeguarding story or question? Drop it in the comments or use #CPRtoCEO Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

How to Get Repeat Customers for Your CPR Classes

In this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to timely follow-ups and discount strategies, this episode walks you through building a base of customers who come back every two years—and bring their friends. Whether you’re just starting your CPR business or looking to boost client retention, this is your roadmap to long-term success. You’ll Learn: Why it’s your personality and professionalism—not just the content—that keeps students coming back. Dave explains how small touches, like using great equipment, injecting fun into class, or even brushing up on your stage presence, make a big impact. He shares retention techniques that actually work, including when to follow up with students, how to communicate updates in the field, and why automation is your friend. You’ll also hear how to use discounts and loyalty programs to reward repeat students, and how building a sense of community keeps your alumni engaged. Lastly, we cover why Google reviews are pure gold—and how to collect them consistently. Quick Story: Dave shares a touching tale of three former students—now nuns—who’ve flown in from across the country just to keep recertifying with him. Why? Because they trust his teaching, love the experience, and value the consistency. That’s what building loyalty looks like. Action Challenge: Pick one follow-up system to implement this week. Whether it’s a basic spreadsheet, an email template, or a CRM tool—start the retention habit before your first students hit that two-year mark. 📱 Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok  🌐 Visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 💬 Share your retention strategies with #CPRtoCEO—let’s build stronger businesses together. Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz

How to Fill Your Classes

In this must-listen episode of CPR to CEO, Dave Kotz lays out the foundational marketing strategies that will get people into your classes—and keep them coming. Whether you're just launching your CPR business or looking to boost attendance, this is your go-to guide for building a steady flow of students through smart, simple, and cost-effective outreach. From websites to word-of-mouth, flyers to Facebook, Dave shares battle-tested tactics and a few surprises you might not have tried yet. You’ll Learn: * Step 1: Have a Class Schedule That’s Public and Easy to Access * Step 2: Master the Power of Social Media (Even If You Don’t Love It) * Step 3: The Referral Effect * Step 4: Market with Moments * Step 5: Tap Into Local Networks * Bonus Tip: Deliver a Great Product Action Challenge: Try one new marketing idea from this episode over the next 30 days. Track the results—more calls? More sign-ups? More visibility? Share your results and let’s learn together. 🌐 Visit www.CPRtoCEO.com [http://www.CPRtoCEO.com] 📲 Follow @CPRtoCEO on Facebook, Instagram, YouTube, and TikTok 📣 Tag your marketing wins with #CPRtoCEO so we can cheer you on! Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going. Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO. For resources, training, or to connect with our team, visit: www.CPRtoCEO.com [http://www.CPRtoCEO.com] 🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances. Stay safe. Stay sharp. See you next time. —Dave Jacobs Kotz