CRE Simplified

Retail Strategy & Site Selection

22 min · 16. feb. 2026
episode Retail Strategy & Site Selection cover

Description

I wanted to learn how retailers decide where to put new stores…. So, I sat down with Matthew Jaeger, a University of Alabama alum, to break down retail strategy and site selection. We covered: * The retail site selection process * How retail strategies shape communities * What metrics retailers prioritize * How cities attract the right retail tenants * Advice for students breaking into the industry

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