The ROI of Social Media

The ROI of Social Media

Think social media isn’t working? It might not be broken—your expectations might be. In this episode, we break down why most businesses don’t see results right away, how brand awareness actually drives sales, and why consistency is the real competitive advantage. We cover what to track (and what not to), common mistakes that kill momentum, and how social fits into a bigger marketing system that actually converts. If you’re posting but not seeing results, this episode will help you rethink your strategy and build real traction. Links: How to Get ChatGPT to Recommend Your Local Business (Live Masterclass) > https://www.youtube.com/watch?v=FjqYlPEgeZk [https://www.youtube.com/watch?v=FjqYlPEgeZk] DASH Workshops: https://dashcontentco.com/shop/ [https://dashcontentco.com/shop/]

Stand Out with Authentic Branding Photography

On this episode, Darlene talks to Miranda Kelton from Miranda Kelton Photography about the importance of authentic branding photos. Download Miranda's free resource and create your own shot list: https://mirandakelton.com/blog/how-to-create-shot-list-for-personal-branding-photoshoot [https://mirandakelton.com/blog/how-to-create-shot-list-for-personal-branding-photoshoot]

Using AI in Social Media, Marketing and Design

Darlene and Shannon talk about the use of AI in social media, marketing and design. The dos and don'ts of how to use it, and how to spot the use of AI from a mile away. (Tip: you DON'T want your audience to be turned off.)

Posting Like No One’s Watching: Platform-By-Platform Social Strategy (IG, FB, Pinterest, LinkedIn)

Darlene and Shannon break down what “posting like no one’s watching” actually looks like on every major platform. Instagram, Facebook, Pinterest, LinkedIn—we hit them all. You'll learn how to use each app’s features intentionally, build variety into your content, boost reach with simple habits, and stop overthinking engagement. Whether you’re growing a brand, a business, or your personal voice, this is your roadmap to showing up consistently and confidently.

Video feels cringey - here's why and how to get over it

Darlene and Shannon talk through the common hangups around making video, why to ignore them, and how to keep going up Cringe Mountain! Also... why it's a good thing no one is watching (at first!), how to experiment with video, and giving yourself the push to keep going. Post like no one's watching! FREE DOWNLOAD: Get our 30 days of video prompts for social media when you sign up for our email list here: https://auspicious-tiger-885.myflodesk.com/qschcpxqd7 [https://auspicious-tiger-885.myflodesk.com/qschcpxqd7]