CX Unplugged

Ep.6: Forget the Customer, See the Person (ft. Alex Genov)

36 min · 14. sept. 2022
episode Ep.6: Forget the Customer, See the Person (ft. Alex Genov) cover

Description

Host Mary Anne Ghobrial sits down with the Head of Marketing Insights and Customer Research from record-breaking company Zappos, Alex Genov, to discuss everything from behavioral psychology, to how organisations need to look beyond the number when it comes to CX reporting.

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