Episode 23: The Debilitating Hangover Caused by AI Hype Cycles

Episode 24: The Delirium Caused by Not Knowing Your AI Search Rankings

Do you know how visible your brand is in AI search? In this episode, Jordan Brannon talks with Patrick Schmid, co-founder of RankScale, to unpack the root causes and offer a remedy to the confusion surrounding LLM rank tracking, AI search visibility, and brand positioning inside generative search platforms. From unclear attribution, volatile prompt responses, and low-click AI Overview queries to query fan-out, audience search behavior, and the tools brands can use to monitor their visibility more accurately.

Episode 23: The Debilitating Hangover Caused by AI Hype Cycles

Does every AI update make you feel like you’re already falling behind? In this episode, Jordan Brannon unpacks the root causes and offers a remedy to AI hype fatigue and the hangover it creates. From the constant flood of releases, investment-driven hype cycles, and misinformation that distort real business impact to a practical framework for filtering noise, evaluating AI more realistically, and using it in ways that actually drive outcomes.

Episode 22: The Malaise Caused By Chasing Miracle Cures and Snake Oil Solutions

Is AI in design really a miracle cure, or does it come with side effects that can hurt your brand? In this episode, Jordan Brannon talks with Gustavo Schiochet (Marketing Coordinator) and Jimnah Njue (Marketing Design Team Lead) of Coalition Technologies to unpack the root causes and offer a remedy to overreliance on AI in design and debunk the myth that it replaces human designers. From how AI can save time and unlock creative possibilities, but still introduces quality risks and artifacts, to how to get better outcomes through stronger prompting, clearer inputs, thorough QA, and using the right tools for the right jobs.

Episode 21: The Cost-Cutting Fever Caused by Tech Stack Bloat

How can brands cut costs without sabotaging their growth? In this episode, Jordan Brannon talks with Joe Fox, President at Growave, to unpack the root causes and offer a remedy to the growing pressure on ecommerce brands to reduce costs while maintaining performance. From chasing efficiency in the age of AI and the dangers of "turning everything off" to practical guidance on where to cut, where to invest, and how reviews and loyalty programs can drive revenue and retention.

Episode 20: The Aches, Pains, and Sense of Isolation From Extended Periods Working Remotely

Trying to make long-term remote work more structured, productive, and sustainable? In this episode, Jordan Brannon talks with Doug Drenkow, retired member of Coalition Technologies’ Digital Strategy team, to unpack the root causes and offer a remedy to the challenges of long-term remote work, including routines, communication, and the physical strains that come from long stretches at your desk. From how to build a stable remote setup to the importance of better ergonomics, daily movement, staying professional on camera, and building trust through face-to-face communication.