Dean Gropper Presents

From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha

51 min · 30. okt. 2025
episode From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha cover

Description

In this episode, Dean Gropper sits down with Dr. Abhijit  Ghua, a new marketing professor in the College of Business, to discuss his background, research, and the evolving role of artificial intelligence in marketing. Dr. Ghua shares his perspective on how AI has shifted from prediction to creation—exploring what generative AI means for businesses, consumers, and the way we interact with technology in everyday life. From AI-driven shopping experiences to its growing presence as a “virtual friend” or therapist, Dr. Ghua dives into the fascinating questions that shape his work: How do consumers respond to generative AI? And what does this mean for the future of marketing?  Recorded  October 15, 2025 Support the show [https://business.fau.edu/giving/] Business.fau.edu/podcasts

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41 episodes

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In this fireside chat, Dean Daniel Gropper sits down with former U.S. Senator Phil Gramm, PhD economist, history-making legislator, and one of America's most prominent voices on economic policy. Together, they have a wide-ranging conversation on Senator Gramm’s career, his convictions, and his new book, The Triumph of Economic Freedom: Debunking the Seven Great Myths of American Capitalism. Dean Gropper and Senator Gramm explore his journey from Georgia to Texas A&M University to Capitol Hill, the ideas behind the book, and what economic history can teach us about the historical experiences of Socialism and Capitalism, and their relevance for today’s economic policy debates.  Recorded 3.18.26 Pictured here from left to right is Tom Mersch, member of the Dean's Advisory Board, former Sen. Phil Gramm, adjunct professor Michael Block and Dean Gropper.  Support the show [https://business.fau.edu/giving/] Business.fau.edu/podcasts

25. mar. 202657 min
episode From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha artwork

From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha

In this episode, Dean Gropper sits down with Dr. Abhijit  Ghua, a new marketing professor in the College of Business, to discuss his background, research, and the evolving role of artificial intelligence in marketing. Dr. Ghua shares his perspective on how AI has shifted from prediction to creation—exploring what generative AI means for businesses, consumers, and the way we interact with technology in everyday life. From AI-driven shopping experiences to its growing presence as a “virtual friend” or therapist, Dr. Ghua dives into the fascinating questions that shape his work: How do consumers respond to generative AI? And what does this mean for the future of marketing?  Recorded  October 15, 2025 Support the show [https://business.fau.edu/giving/] Business.fau.edu/podcasts

30. okt. 202551 min