You Still Have to Earn It

You Can't Fake Authenticity/ Caring for the Brand

In this episode of Death Before Decay, Jon Erlien and I sit down to talk about branding, identity, marketing, confidence, and what it actually means to build something authentic. We get into: * growing a business without losing yourself * how branding is more than logos and colors * social media, confidence, and perception * balancing professionalism with individuality * why authenticity matters more than trying to please everyone * the evolution of Taylor Drive Dental Care and Taylor Drive Facial Aesthetics This episode is less about “marketing strategies” and more about the psychology behind why people connect with certain brands, businesses, and personalities in the first place. A real conversation about growth, creativity, and building something meaningful. #DeathBeforeDecay #Podcast #Branding #Marketing #Leadership #Dentistry #Entrepreneurship #Confidence

You Still Have to Earn It

Most people think orthodontics is just about straight teeth. But Ethan and I ended up talking a lot more about: * confidence * pressure * legacy * earning trust * patient experience * and what it means to build your own identity inside a profession We also got into skiing, competition, growing up around high expectations, and how much modern dentistry is changing. Episode 2 of Death Before Decay with Dr. Ethan Just drops Thursday. 🎧 Available on YouTube, Spotify, and Apple Podcasts.

The Long Way Around

First episode is live. In this episode, Jon and I talk about where this whole thing came from — growing up in Sheboygan, music, gaming, failing classes, starting dental school at 27, building confidence, and why I wanted to finally start this podcast. This isn’t a polished interview show. It’s just real conversation about identity, ambition, dentistry, creativity, and trying to build something meaningful without completely losing your mind in the process. If you’ve ever felt behind, underestimated, burned out, or stuck between who you were and who you’re trying to become, this episode is probably for you.