Debunk the Biz Funk

8: Offer Launching Strategies vs. Evergreen Models

Have you ever wondered if you should launch your offers or have more of an evergreen approach where you continually enroll people? In this episode we're discussing everything you need to know about these models so you can decide what is best for your business.  We're discussing: -The pros and cons of launching -The pros and cons of evergreen models -Hybrid models -Specific types of businesses these models work well for  -How to create hype with an evergreen model -How to have consistent income when you launch and receive large cash injections AND SO MUCH MORE.  Aline Hosss is a Kajabi Expert & Launch Specialist who has helped over 50+ powerful women become Course Creators. Whether their goal was to reach their first $1k or their first 6-figure launch, she provides hands-on support to plan, create and automate their sales with a professional Kajabi funnel. She was able to reach 6 figures within my first year. Now, almost 4 years later, she's helped dozens of entrepreneurs and service providers to scale with the power of launching. You can find her on IG @alinehoss Bri Norberg is a  business mentor helping new entrepreneurs grow their online presence and build businesses that align with their values and mission. She believes that entrepreneurship is the catalyst for massive internal growth and unlocks new levels of freedom and earning potential.   She has scaled her business to multiple 6 figures.  She is also the founder of The Women of Sacramento, a networking community for local women business owners, creative entrepreneurs, and ambitious leaders. Their mission is to create a space where women can build genuine connections, grow their network, and have fun while doing it!  You can find her on IG @bri.norberg

7: Scaling With One Offer vs. Diversifying Your Product Suite

Discover the right approach to scaling your online business with offers in this engaging podcast episode featuring Amanda McVicker, Nina Everflow, and host Kaitlyn Ash. Explore the pros and cons of having one or multiple offers and gain valuable insights into creating a product suite that resonates with your audience at different price points. Episode Highlights: * How to make the crucial decision between one or multiple offers for your business. * The advantages and disadvantages of having multiple offers and a singular offer. * Crafting a strategic product suite that aligns with your audience's needs. * Techniques to serve customers effectively with a single offer while maximizing revenue. * Evaluating the necessity of expanding your offerings when your current offer is successful. Guest Profiles: Amanda McVicker, a successful Online Business Manager, empowers 6 + 7 figure entrepreneurs with her signature framework Organize, Systemize, Strategize. She also mentors VAs transitioning to OBM roles, helping them find clients, streamline their business, and build confidence in their skills. Follow Amanda on Instagram  @amandamcvicker_obm [https://www.instagram.com/amandamcvicker_obm/?hl=en#] Nina Everflow, the founder of an online course design agency, achieved remarkable success with over a quarter-million in sales last year. Her journey from corporate life to entrepreneurial triumph is sure to inspire. Follow Nina on Instagram  @nina.everflow [https://www.instagram.com/nina.everflow/?hl=en#] #OnlineBusiness #BusinessScaling #OneOfferVsMultipleOffers #ProductSuite #AudienceEngagement #BusinessDecisions #EntrepreneurialInsights #OnlineCourseDesign #BusinessSuccess #OnlineBusinessManagement #VirtualAssistant #OnlineEntrepreneur #PodcastEpisode #BusinessGrowth #ScalingStrategies #EntrepreneurialJourney #IGPodcast #BusinessMentorship #BusinessFramework #OBMTransition #ConfidentEntrepreneur #BusinessConfidence #IGPodcasters #EntrepreneurialAdvice #OnlineBusinessTips #BusinessDevelopment #SmallBusinessGrowth #BusinessCoaching #OnlineCourses #QuarterMillionInSales #PodcastDiscussion #BusinessMentor #IGBusiness #EntrepreneurialMindset

6: Big Money Claims: The Pros & Cons of Promoting Financial Success in your Marketing

Big money claims are a hot topic, especially in industries like coaching, real estate, network marketing and business. You'll see "make 20k in 2  weeks!" "watch how I had a 6 Figure Launch, you can too!" etc. But as you may have experienced, these can make your audience feel a certain way. Either they're REALLY inspired or REALLY turned off. If you're wanting to decide if you should use big money claims in your messaging to attract more clients, this episode is for you!  Join Brea Davenport, Alicia Morton and your host Kaitlyn Ash as we explore all the intricacies of making big money claims. We answer these questions:  * Do you have to make big money claims to be successful and grow to the 6 Figure level?  * If big money claims are triggering for someone or they feel like they can’t talk about money themselves, where do you recommend they start to do work on this?  * Is there a point when big money claims become unethical and how do we work to change this in the online space?  * How are big money claims actually empowering?  * Are there industries where making big money claims aren't relevant? * How can making big money claims actually help your business?  Alicia Morton is a 7 figure business coach that specializes in the work of Money & Mindset and  has worked with thousands of women across the world to create unshakeable confidence and untapped abundance in their lives. From stepping into a new career, to starting new businesses & scaling to create consistent 4, 5 and 6 figure months these are just some of the transformations she's created for the women she works with.  She can be found on IG @boudiciarising Brea Davenport is a money relationship coach that transforms your reality with money beyond mindset. She takes powerful, complex scientific, somatic and spiritual concepts and breaks them down into flexible, simple-to-integrate steps for you to change your relationship with money in your mind, body and soul. She combines her trauma informed coaching education, experience being a peer mentor for Kathrin Zenkina’s Manifestation Babe Academy, and experience navigating and mentoring colleagues in the Wild West known as corporate America at big brands such as Disney, Google and Amazon to deliver powerful and personalized guidance to women from all backgrounds. She can be found on IG & TikTok @yourcoachbrea

5: Building Relationships vs. Attraction Marketing - Balancing Proactive Outreach and Organic Attraction in your Biz

Have you ever wondered how much content you REALLY should be creating to attract clients? Or if building relationships and marketing that way is better? In this episode I am joined by Michelle Vroom and Michelle DeNio as we discuss how you can find your perfect blend of attraction vs. relationship marketing.  Discover the answers to questions like: * What is attraction marketing, and how does it differ from relationship marketing? * Unraveling the advantages and disadvantages of both approaches. * Feeling awkward about building relationships? Learn essential starting points. * Ready to create your own community? Find out where to begin. * Standing out authentically amidst a sea of sales tactics – your key to success. * Crafting content that captivates and draws your dream audience. Michelle DeNio is the founder of the Accelerated Business Alliance and Your Business GPS–an expert Business Strategist and Coach–helping online service providers navigate their most efficient, profitable, and sustainable path to business success, freedom and a lifestyle they dream off. Michelle is your number one referral partner who tells you what you need to hear and always has your back. She started building relationships through FB groups back in 2018 and having coffee chats and to this day, 6 years later it is where 80-90% of her business comes from.  You can find her on Facebook as Michelle DeNio.  Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business. She has made over half a million dollars from her FB group and building relationships in the last 4 years. It is her #1 source of clients and revenue. You can find her in her facebook group Market Like a Boss https://www.facebook.com/groups/marketlikeabossgroup or on IG @marketlikeabossmv

4: Prices: To List or Not to List and the Impact on Your Biz

Join industry experts Becca Tuttle and Stephani Ortiz with host Kaitlyn Ash as they engage in a captivating discussion on the highly debated topic of listing prices online. In this eye-opening episode, they dive deep into the critical aspects of price transparency and provide actionable insights to help you make informed decisions about your marketing strategy. Discover the answers to burning questions such as: - whether you should list prices in your marketing efforts -the benefits and drawbacks of showcasing your prices -how to determine if price visibility is suitable for your unique business.   Becca Tuttle is a business coach specifically for other wedding planners and the creator of Wedding Planner Roadmap (a 90 day group coaching program for wedding planners) and Ignite Cotreat (a conference-retreat for wedding planners).  She is also the CEO of Becca & Co. a wedding planning company based out of Sacramento, CA. Her goal is to help wedding planners launch/scale their biz w/ consistent DREAM clients so they can actually profit.  She can be found on IG @beccakristinetuttle or @thebeccaandco Creative Director Stephani Ortiz is the owner of CAST Design Team which helps people grow their business online and stand out with branding, graphics, websites, marketing and digital product creation.  She has been designing thought-provoking visual art for over a decade. After receiving her Bachelor’s in Graphic Design from The Art Institute of Las Vegas, she applied her passion for functional art with movement to a wide range of projects for apparel, print, marketing and branding companies like The Illinois College of Nursing. Stephani ties CAST Design Team together with her wide-ranging experience in design and ability to genuinely connect with clients and collaborators to design one-of-a-kind graphics that help businesses stand out in a digital age.  She can be found on IG @castdesignteam