Decode Sessions

Podcast by Anna Anderson, Caitlin Shell

English

Culture & leisure

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20 hours of audiobooks / month
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About Decode Sessions

Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson and Caitlin Shell, this is where fashion, tech and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately. Caitlin lives at the intersection of fashion, tech, and commercial strategy. She is our business geek, bringing commercial insights and nerdy data points! Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: from Gucci to H&M. She's our brand snob, bringing cultural insights sprinkled with guerrilla tactics for those that lack huge budgets. Together, they offer 40 years of combined fashion & luxury experience. Two perspectives, one mic, no filter.

All episodes

27 episodes

Coach, Community & What Most Brands Get Wrong

Most brands say they want a community. What they actually want is an audience that buys things. The problem? People can tell the difference. In this episode of Decode Sessions, we unpack why community has become one of the most misunderstood words in marketing, how coaching culture is reshaping consumer expectations and what brands get wrong when trying to create genuine belonging.

Yesterday - 32 min

Did Tech Bros Kill the Met Gala?

Did tech bros kill fashion's biggest night? This week on Decode Sessions, we unpack why the Met Gala became the "Tech Gala" and what Bezos, Zuckerberg and Amazon reveal about the new fight for cultural power. Because money can buy a seat. But can it buy culture?

13 May 2026 - 24 min

The Indie Beauty Boom: Why Saltair & Naturium Are Winning

Why are founder-led beauty brands dominating right now? This week on Decode Sessions, we break down how Saltair and Naturium built cult followings through authenticity, smart positioning and accessible luxury.

5 May 2026 - 40 min

From the Metaverse to Milan: How Tech Is Copying Luxury Brands

Tech once promised we'd all live in the metaverse. Now, it's signing leases on Fifth Avenue, opening immersive stores, building creator hubs, and borrowing the one thing fashion has always mastered: world-building. In this episode of Decode Sessions, we unpack how Meta, Nothing and Anthropic are moving from pure utility to lifestyle identity, and why physical spaces, cultural positioning and real-life activations are becoming the new battleground for tech. We also decode Salone del Mobile and why Milan Design Week has become fashion's most intellectual playground: slower, more tactile, more cultural and a sharp contrast to the content-machine energy of Coachella.

28 Apr 2026 - 37 min

Is Coachella Dead? Or Just the Biggest Brand Playground on Earth

Coachella isn't dead, it's evolved. From music festival to full-blown brand universe, this week on Decode Sessions, we unpack how Coachella became a billion-dollar content machine, why brands keep betting big on it, and what marketers can learn from the world's most photogenic cultural moment. Plus, welcome officially to Caitlin as a permanent co-host.

23 Apr 2026 - 30 min

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