What Private Equity Firms Really Want From CMOs - Part 1

What Private Equity Firms Really Want From CMOs - Part 1

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 [https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 ] Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. In this episode of the Exit Ready Podcast, Alan Gonsenhauser interviews Gary Survis, Operating Partner for AI Transformation at Insight Partners, one of the world's leading software investors. Gary shares what Private Equity firms look for when hiring CMOs, how AI is transforming go-to-market organizations, why board expectations are changing, and the common mistakes marketing leaders make when presenting to boards and investors. Learn why customer retention, consideration-set marketing, AI-native thinking, and operational efficiency are becoming critical success factors for CMOs leading growth-stage and Private Equity-backed companies. Chapters 00:00 - Welcome to the Exit Ready Podcast 00:18 - Insight Partners and AI Transformation 00:52 - What PE Firms Do Well Hiring CMOs 01:42 - Why Operators Should Interview CMO Candidates 02:40 - How AI Is Changing Marketing Leadership 03:48 - What Boards Expect From CMOs Today 05:12 - Why Getting Into the Consideration Set Matters 06:48 - Gross Retention vs Net Revenue Retention 08:02 - Common Board Meeting Mistakes 09:35 - The Questions Every CMO Should Ask Before Joining #AlanGonsenhauser #GarySurvis #InsightPartners #PrivateEquity #CMOLeadership #AIMarketing #GTMStrategy #CustomerRetention #BoardLeadership #enterprisevalue  https://www.demandrevenue.com/podcasts/

AI Search Is Changing Marketing Forever

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 [https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1] Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ [https://www.linkedin.com/in/alangonsenhauser/] CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ [https://www.demandrevenue.com/] In this conversation, Kevin Lee's Power Marketing and Alan Gonsenhouser discuss GEO (Generative Engine Optimization) Learn why GEO-friendly websites, customer-centric branding, AI-powered workflows, and strategic marketing alignment will define the future of B2B growth. Chapters: 00:00 - AI Search Is Changing Marketing 00:42 - Introduction to Kevin Lee & Alan Johnsonhouser 02:15 - Why ICP Strategy Matters in B2B 06:30 - Product-Market Fit vs Platform-Market Fit 10:12 - Brand Gravity and Demand Capture 15:05 - Why Events Still Matter in B2B Marketing 20:44 - AI Disruption and the SaaS Evolution 27:10 - GEO vs SEO: The Future of Search 36:48 - Reddit, AI Visibility & LLM Optimization 45:30 - Customer Experience, NPS & Long-Term Growth #GEOMarketing #AISearch #SEO #B2BMarketing #ChatGPTSEO #GenerativeAI #SaaSMarketing #DigitalMarketing #MarketingStrategy #aitrends  https://www.demandrevenue.com/podcasts/

How Private Equity CMOs Reduce Churn and Drive Revenue Growth

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ Drawing from experience as an 11-time CMO, Interim CMO, GTM advisor, and executive coach, Alan shares practical frameworks for Ideal Customer Profile (ICP) alignment, net revenue retention, customer advocacy, and cross-functional leadership between sales, marketing, finance, and customer success. Chapters 00:00 - Why Customer-Led Growth Matters 01:22 - Alan Gonsenhauser Background and Experience 03:10 - What It Means to Be a Customer Capitalist 05:18 - Customer Experience Before the Sale 07:05 - Churn, Retention and Revenue Growth 09:40 - Problem Market Fit vs Product Market Fit 12:15 - How to Define the Right ICP 16:20 - Aligning Sales, Marketing and Customer Success 20:08 - AI, Change Management and Divergent Thinking 24:12 - Final Advice for Growth Leaders and CMOs #PrivateEquity #FractionalCMO #InterimCMO #B2BMarketing #CustomerSuccess #SaaSGrowth #HealthTech #CustomerExperience #RevenueGrowth #customerledgrowth  https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ https://www.demandrevenue.com/podcasts/

How CMOs Win at Private Equity Backed Companies

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 [https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1] Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ [https://www.linkedin.com/in/alangonsenhauser/] CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ [https://www.demandrevenue.com/] Drawing from experience as an 11-time CMO, Fractional CMO, Interim CMO, and GTM Advisor for PE portfolio companies, Alan explains why the best CMOs act like P&L leaders, prioritize customer-led growth, and align marketing directly with business outcomes. Chapters 00:00 - Why CMOs Must Prioritize the Right Goals 00:24 - The Challenge of PE-Backed Growth 00:48 - Creating Predictable Pipeline and Revenue 01:12 - Why CMOs Must Think Like General Managers 01:38 - Translating Marketing Into Financial Impact 02:05 - How Brand Drives Future Demand 02:32 - The Risk of Choosing the Wrong ICP 02:58 - Customer Cohort Analysis Explained 03:25 - The Importance of Board-Level Communication 03:52 - Final Advice for PE-Backed CMOs #PrivateEquity #CMOStrategy #SaaSGrowth #FractionalCMO #B2BMarketing #CustomerExperience #RevenueGrowth #ICPStrategy #GoToMarket #customerledgrowth  https://www.demandrevenue.com/podcasts/

How Private Equity Portfolio Companies Fix ICP Problems

https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ Drawing from experience as an Interim CMO, Fractional CMO, and GTM Advisor for private equity portfolio companies, Alan breaks down the most common ICP traps, how to avoid churn-heavy growth, and how to identify profitable customer segments that improve retention, lifetime value, and net revenue retention. Chapters 00:00 - Introduction to ICP Strategy 00:42 - Why Most Companies Get ICP Wrong 01:30 - The 8 Common ICP Traps 03:18 - Revenue Growth vs Churn Growth 05:10 - Building a Customer Cohort Analysis 07:22 - Gross Revenue Retention vs Net Revenue Retention 09:12 - Creating a Market Opportunity Matrix 11:40 - Aligning Sales, Marketing and Finance 13:08 - Governance and ICP Compensation Alignment 14:42 - Final Advice for CEOs and CMOs #IdealCustomerProfile #ICPStrategy #PrivateEquity #SaaSMarketing #B2BGrowth #CustomerRetention #RevenueGrowth #FractionalCMO #GoToMarket #customerledgrowth  https://www.youtube.com/@AlanGonsenhauser?sub_confirmation=1 Subscribe for Private Equity GTM strategies, growth frameworks, and CEO/CMO insights that drive revenue, customer experience, and enterprise value creation. Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/ CMO Coach | Interim CMO | GTM Advisor: https://www.demandrevenue.com/ https://www.demandrevenue.com/podcasts/