Beyond the Index: Experience is the new differentiator

Beyond the Index: The future of global growth starts small

Tom Setter, Strategy Lead at dentsu B2B, is joined by Henry Neathey, Client Director at dentsu B2B, and Tejal Patel, Founding Partner at Stanford Bridge Partners, to discuss why global growth starts with small businesses - and how brands can unlock the opportunity.

Beyond the Index: Experience is the new differentiator

Rob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.

Beyond the Index: When moments matter, people choose people

Jonathan Turner, Managing Partner at dentsu B2B, is joined by Julie Chadwick, Managing Director at Dentsu Creative, and Joel Harrison, Founder of B2B Marketing, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.

Beyond the Index: Those who win the race to AI maturity, win

B2B brands that treat AI as a strategic capability - not just a trend - will lead in performance, perception, and pipeline. The race isn’t just to adopt AI; it’s to master it. In the third episode of our brand-new six-part video series, Beyond the Index, we dive deeper into how to leverage AI across creative, content, experience, revenue strategy, management, and technology to enhance the B2B buying experience. Hosted by: Rob Gold, Global President, Dentsu B2B Guest speakers: Alex Hamilton, Innovation Director, Dentsu & Neil Dowling, Head of Global Marketing, Genpact

Beyond the Index: Creativity in the era of the AI powered buyer

In the second episode of Beyond the Index, discover how AI enables scale and speed, but bold ideas and strong brand identity cut through the noise which is vital in order to create that winning edge.  Hosted by: Jason Fletcher, Executive Creator Director, Dentsu B2B Guest speakers: Caitlin Ryan, Creative Partner, Dentsu Creative John Carroll, CEO, Navigator Global