Design Chit-Chat with Borrys Hasian

Designing Better User Experiences with Behavioral Economics

15 min · 20. jan. 2025
episode Designing Better User Experiences with Behavioral Economics cover

Description

The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons. This session is in English.

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