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Digital Clinic

Podcast by Wheelhouse DMG

English

Business

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About Digital Clinic

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

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42 episodes

episode How to Cut Through the Noise with Audience-Focused Content Marketing artwork

How to Cut Through the Noise with Audience-Focused Content Marketing

Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction. Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies in the world. Along the way, she developed a content framework rooted in three questions: Why me? Why now? And why should I care? If you can't answer all three, the content isn't ready to publish. In this episode, you'll learn why audience-centered content drives better results, how marketing in a regulated med tech environment changes the way you craft a narrative, what AI can genuinely help with in the content creation process and where it falls short. Connect with Courtney Patterson: https://www.linkedin.com/in/courtney-patterson/ Check out Implant Direct here: https://www.implantdirect.com/

29 Apr 2026 - 21 min
episode How Patient-Centered Thinking Drives MedTech Marketing Performance artwork

How Patient-Centered Thinking Drives MedTech Marketing Performance

In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient journey—starting from their initial diagnosis to life beyond the hospital. We delve into user journey mapping, patient segmentation, and how to craft marketing strategies that resonate within compliance-driven environments. Bridget shares her insights on building communities and creating messaging that empowers consumers in their healthcare decisions. Don’t miss this insightful conversation that challenges conventional marketing approaches in the MedTech space.

15 Apr 2026 - 30 min
episode How Employee Volunteering Transforms Companies and Communities artwork

How Employee Volunteering Transforms Companies and Communities

In this episode of Digital Clinic, I sit down with Erika Bigelow, founder of Do Good Today and former Wheelhouse alum, to explore the transformative power of corporate volunteering. We discuss the vital role that generosity plays in fostering a strong workplace culture and enhancing employee satisfaction. Erika shares her insights on how to effectively match companies with meaningful causes, the intricacies of logistical planning for volunteer events, and the profound impact these experiences have on team dynamics. Tune in to discover actionable strategies for integrating volunteerism into your organization and learn how such efforts can not only benefit the community but also strengthen your team's bonds and overall work environment.

1 Apr 2026 - 28 min
episode Driving Real Results Through Data Privacy and AI in Healthcare Marketing artwork

Driving Real Results Through Data Privacy and AI in Healthcare Marketing

In this episode of Digital Clinic, I sit down with Todd Weinstein, Director of Digital Marketing at NeuroPace, to explore the intersection of data privacy, AI, and healthcare marketing. With over two decades of experience, Todd shares insights on effectively tying marketing efforts to real business outcomes in a highly regulated environment. He discusses the importance of humanizing AI-driven campaigns, the challenges posed by privacy regulations, and innovative strategies for audience targeting. We dive into how Todd leverages data-driven attribution models and first-party data strategies to optimize patient engagement and improve ROI. Tune in to learn how healthcare marketers can navigate compliance while driving meaningful results.

13 Mar 2026 - 43 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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