Don't Die Choking

"Passive Income" Is a Lie Sold by People Whose Only Income Is Selling You the Lie.

21 min · 12. feb. 2026
episode "Passive Income" Is a Lie Sold by People Whose Only Income Is Selling You the Lie. cover

Description

How a $400-billion industry manufactures millionaires out of your tuition payments. SOURCES & REFERENCES * Rich Dad Poor Dad — background and sales figures: Wikipedia (Robert Kiyosaki); nearly 40 million copies sold as of 2017. Kiyosaki described his books as "advertisements for his higher-priced seminars." * Rich Global LLC bankruptcy: Public bankruptcy filing, 2012. $26M in liabilities, $1.8M in assets. Ordered to pay $23.7M to The Learning Annex. * Robert Kiyosaki — Ohio State warning: Ohio Division of Real Estate and Professional Licensing issued a 2007 statement warning against illegal methods in Kiyosaki's seminars. * Robert Kiyosaki — class action suit and CBC/WTAE investigations: Documented in Wikipedia and investigative reporting by CBC Canada and WTAE-TV. * The 4-Hour Work Week — info product advocacy: Tim Ferriss, "The 4-Hour Work Week" (2007). Chapter on "Income Autopilot" — claimed info products had markups of "20-50x." * Online learning market size: Global Market Insights (2023): $399B in 2022, projected $764B by 2030 at 14% CAGR. Grand View Research: $299.7B in 2024, projected $842.6B by 2030. * Course completion rates — median 12.6%: Jordan K. (2015). "Massive Open Online Course Completion Rates Revisited." International Review of Research in Open and Distributed Learning. 221 courses, completion range 0.7%–52.1%, median 12.6%. * Course completion 5–15% range: Multiple sources including Coursera and edX platform data. LearnStream (2025) analysis: 10–20% for self-paced paid programs. * FTC v. Lurn (Anik Singal): FTC action, September 2023. $2.5M settlement. "Very few, if any consumers actually made money." Lurn received FTC Notice of Penalty Offenses in 2021 and continued deceptive practices. * FTC v. IM Mastery Academy ($1.2B): FTC and Nevada AG, May 2025. 60% of customers stopped paying within one month, 90% dropped within six months. "Trainers" were salespeople without credentials. * FTC v. RagingBull.com [http://RagingBull.com] / Kyle Dennis: FTC, September 2023. Over $40M in consumer losses, Dennis personally pocketed $13.6M. * FTC v. Online Trading Academy: FTC, February 2020 / September 2020 settlement. $370M+ in revenue. Company's own surveys showed most purchasers made little to no money. Instructors admitted they didn't make significant money trading. * Growth Cave — $50M from consumers: FTC complaint; federal court temporarily halted operations. * Ecommerce Empire Builders: FTC complaint; owner Peter Prusinowski banned from selling business opportunities, May 2025. * FTC Bogus Money-Making Claims Rulemaking (ANPR): FTC, February 2022. Launched proceeding targeting false earnings claims by MLMs, for-profit colleges, and gig platforms. * FTC MLM Income Disclosure Report (70 companies): FTC Staff Report, September 2024. Most participants earned $1,000 or less per year (<$84/month). In 17+ MLMs, most participants earned nothing. Statements emphasized high earners while omitting non-earners and expenses. * 99% of MLM participants lose money: FTC analysis (2018/2024), widely cited. Jon M. Taylor, Ph.D., "MLM's Abysmal Numbers" — submitted to FTC as public comment. * Global MLM market — $190B: Market research estimates, 2024. Over 102 million participants worldwide. Women: 75% of participants. * Guru funnel methodology / fake lifestyle marketing: Will Patrick, "A Plague of Gurus" (investigative article); Multiple Medium investigative pieces on the course-to-course pipeline.

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Yesterday16 min
episode "Passive Income" Is a Lie Sold by People Whose Only Income Is Selling You the Lie. artwork

"Passive Income" Is a Lie Sold by People Whose Only Income Is Selling You the Lie.

How a $400-billion industry manufactures millionaires out of your tuition payments. SOURCES & REFERENCES * Rich Dad Poor Dad — background and sales figures: Wikipedia (Robert Kiyosaki); nearly 40 million copies sold as of 2017. Kiyosaki described his books as "advertisements for his higher-priced seminars." * Rich Global LLC bankruptcy: Public bankruptcy filing, 2012. $26M in liabilities, $1.8M in assets. Ordered to pay $23.7M to The Learning Annex. * Robert Kiyosaki — Ohio State warning: Ohio Division of Real Estate and Professional Licensing issued a 2007 statement warning against illegal methods in Kiyosaki's seminars. * Robert Kiyosaki — class action suit and CBC/WTAE investigations: Documented in Wikipedia and investigative reporting by CBC Canada and WTAE-TV. * The 4-Hour Work Week — info product advocacy: Tim Ferriss, "The 4-Hour Work Week" (2007). Chapter on "Income Autopilot" — claimed info products had markups of "20-50x." * Online learning market size: Global Market Insights (2023): $399B in 2022, projected $764B by 2030 at 14% CAGR. Grand View Research: $299.7B in 2024, projected $842.6B by 2030. * Course completion rates — median 12.6%: Jordan K. (2015). "Massive Open Online Course Completion Rates Revisited." International Review of Research in Open and Distributed Learning. 221 courses, completion range 0.7%–52.1%, median 12.6%. * Course completion 5–15% range: Multiple sources including Coursera and edX platform data. LearnStream (2025) analysis: 10–20% for self-paced paid programs. * FTC v. Lurn (Anik Singal): FTC action, September 2023. $2.5M settlement. "Very few, if any consumers actually made money." Lurn received FTC Notice of Penalty Offenses in 2021 and continued deceptive practices. * FTC v. IM Mastery Academy ($1.2B): FTC and Nevada AG, May 2025. 60% of customers stopped paying within one month, 90% dropped within six months. "Trainers" were salespeople without credentials. * FTC v. RagingBull.com [http://RagingBull.com] / Kyle Dennis: FTC, September 2023. Over $40M in consumer losses, Dennis personally pocketed $13.6M. * FTC v. Online Trading Academy: FTC, February 2020 / September 2020 settlement. $370M+ in revenue. Company's own surveys showed most purchasers made little to no money. Instructors admitted they didn't make significant money trading. * Growth Cave — $50M from consumers: FTC complaint; federal court temporarily halted operations. * Ecommerce Empire Builders: FTC complaint; owner Peter Prusinowski banned from selling business opportunities, May 2025. * FTC Bogus Money-Making Claims Rulemaking (ANPR): FTC, February 2022. Launched proceeding targeting false earnings claims by MLMs, for-profit colleges, and gig platforms. * FTC MLM Income Disclosure Report (70 companies): FTC Staff Report, September 2024. Most participants earned $1,000 or less per year (<$84/month). In 17+ MLMs, most participants earned nothing. Statements emphasized high earners while omitting non-earners and expenses. * 99% of MLM participants lose money: FTC analysis (2018/2024), widely cited. Jon M. Taylor, Ph.D., "MLM's Abysmal Numbers" — submitted to FTC as public comment. * Global MLM market — $190B: Market research estimates, 2024. Over 102 million participants worldwide. Women: 75% of participants. * Guru funnel methodology / fake lifestyle marketing: Will Patrick, "A Plague of Gurus" (investigative article); Multiple Medium investigative pieces on the course-to-course pipeline.

12. feb. 202621 min
episode Breakfast Is NOT the Most Important Meal artwork

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How cereal companies funded the research that shaped your morning routine for decades. Sources & References * "Breakfast is the most important meal" origin — 1944 Grape-Nuts campaign: General Foods "Eat a Good Breakfast — Do a Better Job" campaign. Documented in The Atlantic, Priceonomics, and multiple food history sources. * John Harvey Kellogg / anti-masturbation cereal: Widely documented in Kellogg biographies and food history — Heather Arndt Anderson, "Breakfast: A History" (2013); Abigail Carroll, "The Invention of the American Meal." * No evidence breakfast promotes weight loss — BMJ 2019 meta-analysis: Sievert K, Hussain SM, Page MJ, et al. "Effect of breakfast on weight and energy intake: systematic review and meta-analysis of randomised controlled trials." BMJ 2019;364:l42. Monash University, Melbourne. * +260 calories/day for breakfast eaters: BMJ 2019 meta-analysis (above). Mean difference 259.79 kcal/day (95% CI 78.87 to 440.71). * Breakfast skippers weighed ~1 lb less: BMJ 2019 meta-analysis (above). Mean difference 0.44 kg (95% CI 0.07 to 0.82). * Dr. Flavia Cicuttini quote ("never made sense"): Nature Reviews Endocrinology, February 2019. Commentary on the BMJ meta-analysis. * Tim Spector editorial on individual preferences: Linked BMJ editorial accompanying the 2019 meta-analysis. * Kellogg-funded breakfast research: Vox investigation into breakfast research funding. Marion Nestle, Food Politics (NYU). Multiple documented instances of Kellogg-funded observational studies concluding breakfast aids weight management. * General Mills / Kellogg cereal study — "interpretation bias": Marion Nestle, Food Politics — analysis of Bell Institute-funded cereal study with favorable spin on neutral results. * Kellogg Breakfast Council ($13,000/year, contract terms): Associated Press investigation (2016), reported by STAT News. Dietitians paid, prohibited from working with competitors, required social media promotion. * Kellogg Breakfast Council academic paper — edited by Kellogg employee: AP investigation (2016). Employee asked for removal of line about sugar limits being "too high." * Kellogg lobbying USDA / FDA: Multiple reporting sources including My Health Forward, STAT News, and industry disclosures. * Kellogg's lost UK court case: R (Kellogg Marketing and Sales Company) v Department of Health and Social Care. High Court ruled against Kellogg's challenge to food promotion restrictions. SPECTRUM Consortium analysis, 2022. * Honey Smacks — 56% sugar by weight, more than a Twinkie: Environmental Working Group analysis of 84 children's cereals. Kellogg's Honey Smacks: 20g sugar vs. Twinkie: 18g sugar per serving. * 44 children's cereals have more sugar than 3 Chips Ahoy cookies: EWG analysis (above). * 10 lbs of sugar per year from daily cereal: EWG analysis of 1,556 cereals (2014). Based on actual serving sizes, not manufacturer-listed portions. * Breakfast cereals = 5th highest source of added sugar in children under 8: EWG citing Reedy and Krebs-Smith 2010; Slining and Popkin 2013. * Breakfast history (Romans, Native Americans, medieval Europe): Abigail Carroll, "The Invention of the American Meal"; Heather Arndt Anderson, "Breakfast: A History"; Caroline Yeldham (food historian). * Global breakfast cereal market (~$58B+): Market research estimates, 2024–2025. * Kellogg's $1.4B profit: Kellogg Company financial reports, 2019.

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