Don’t Just Sell

Build Your Personal Brand, Not Your Company's

9 min · 15. juni 2026
episode Build Your Personal Brand, Not Your Company's cover

Description

You have to sell people on you before you can sell them anything else. I learned that the hard way, after years of thinking my job was to represent my company well. But knowing the product, building rapport, having the perfect answer to every objection are things every other rep does too.  The thing that actually sets you apart is the one thing most women in sales never invest in, which is their own brand. In this episode I share not only what changed when I stopped being a messenger for the company, but also how you can do the same in three simple steps. If you've ever felt interchangeable with every other rep your prospect talked to that day, this is the kind of work I do with women in sales in my 1:1 coaching. Join the Sell INSPIRED Academy: https://www.go.rebeccakilday.com/offer123-9675 [https://www.go.rebeccakilday.com/offer123-9675]   –   Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.

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17 episodes

episode Build Your Personal Brand, Not Your Company's artwork

Build Your Personal Brand, Not Your Company's

You have to sell people on you before you can sell them anything else. I learned that the hard way, after years of thinking my job was to represent my company well. But knowing the product, building rapport, having the perfect answer to every objection are things every other rep does too.  The thing that actually sets you apart is the one thing most women in sales never invest in, which is their own brand. In this episode I share not only what changed when I stopped being a messenger for the company, but also how you can do the same in three simple steps. If you've ever felt interchangeable with every other rep your prospect talked to that day, this is the kind of work I do with women in sales in my 1:1 coaching. Join the Sell INSPIRED Academy: https://www.go.rebeccakilday.com/offer123-9675 [https://www.go.rebeccakilday.com/offer123-9675]   –   Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.

15. juni 20269 min
episode 10 Sales Questions I'm Asked... And My Answers Might Surprise You artwork

10 Sales Questions I'm Asked... And My Answers Might Surprise You

Most of the sales advice out there is from men who are coaching other men, leaving us women to figure it out through trial-and-error or to try to be someone we're not.  In this episode, I'm breaking my usual format and sharing unfiltered answers to ten of the most common questions I get from sales students, people who are new to the industry, and my clients.  Some of my answers are probably not what a typical sales coach would say, but you need to hear them anyway. 00:00 Why I'm breaking the usual format today  01:02 What advice would you give someone starting out?  02:01 What's the best piece of advice you've ever received?  02:54 How do you build trust?  04:03 What do you do when trust is broken? 05:06 How do you build confidence?  06:00 How do you avoid sounding pushy or sales-y?  06:55 How do you handle objections?  08:35 Why do you qualify prospects?  09:42 What are your favorite questions to ask a prospect?  10:49 Have you ever walked away from a sale? 11:40 If you need more answers The work doesn't have to stop here. Join the Sell INSPIRED Academy: https://www.go.rebeccakilday.com/offer123-9675 [https://www.go.rebeccakilday.com/offer123-9675] – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.

1. juni 202612 min
episode The Real Reason Warm Prospects Go Cold (It’s Not Your Pitch) artwork

The Real Reason Warm Prospects Go Cold (It’s Not Your Pitch)

Have you ever walked out of a sales meeting feeling like it went well, only to watch the deal fall apart and have no idea why? We've been trained to obsess over every word of our pitch, instead of focusing on what our prospect is telling us. So it’s likely the problem is what you missed, not what you said. In this episode, I'm sharing a real client story where I pretended to be her prospect in a full roleplay, spotted exactly what was getting in her way, and the small shifts that helped her close several deals the very next week. If you know your sales meetings could be better, this is exactly the kind of work I do with my 1-1 coaching clients. Join the Sell INSPIRED Academy: https://www.go.rebeccakilday.com/offer123-9675https://www.go.rebeccakilday.com/offer123-9675 [https://www.go.rebeccakilday.com/offer123-9675] – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    – Produced by SpeakEasy Productions.

18. maj 20269 min
episode Closing the Deal Isn't the End of the Relationship, It's the Beginning artwork

Closing the Deal Isn't the End of the Relationship, It's the Beginning

If you think your sales team costs more than they're worth, this episode is for you. Scaling back is one of the most expensive decisions a business owner can make, and the numbers back me up. I’m sharing what you should do instead to see ROI from your sales team, how one of my clients doubled their conversion rate with one small change, and the three things you need to do for every customer so they’ll stay loyal to your business long-term. If your sales team needs help with closing deals *and* retaining customers, visit my website to reach out about working together: https://rebeccakilday.com/podcast-2/ [https://rebeccakilday.com/podcast-2/]  – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.

4. maj 20269 min
episode Don't Change Your Swing When You're in a Sales Slump artwork

Don't Change Your Swing When You're in a Sales Slump

Everyone in sales knows the feeling: leads dry up, yeses turn to maybes, and suddenly you’re questioning everything. For us women, it can be even worse because when we hit a slump, we're tempted to overhaul everything and start from scratch. But that’s actually making it worse!   In this episode, I’m sharing how to bust your sales slump and have more sustained hot streaks. You’ll hear about a client of mine who just went through this exact situation, how I helped her overcome her doubts, and why optimism (not positivity) was the secret key to success.   If you’re ready to take it one step further, I’m sharing my free Resilience Builder workbook. Download it here: https://canva.link/kibjoryy1h2j21b [https://canva.link/kibjoryy1h2j21b]   Or, if you want personalized support, reach out about my coaching program: rebeccakilday.com [http://rebeccakilday.com]  – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.

20. apr. 20269 min