The Power of Local Media: Insights from Nielsen's Paul LeFort, JO'91

The Power of Local Media: Insights from Nielsen's Paul LeFort, JO'91

Local media continues to evolve rapidly, reshaped by shifting audiences, new technologies, and the power of data. In this Everclass session, Paul LeFort, JO’91, Managing Director of Local Media Client Solutions at Nielsen, offers an insider’s view of how local TV, cable, and sports organizations are adapting. Drawing on years of guiding media clients through transformation, he shares how data-driven insights uncover growth opportunities and fuel success. Paul’s career began in Des Moines radio, sparking a passion for local storytelling and the business impact it creates. Listen as he reflects on how audience measurement is evolving, what innovation looks like in local media, and the lessons he’s learned across three decades in the industry.

Page to Screen: The Story Behind Ellen Won Steil’s Optioned Novel

Discover the real story behind a rising literary career with bestselling author and Drake graduate Ellen Won Steil, JO’07. In this Everclass session, Ellen reflects on her path from Iowa to the bookshelves, sharing the quiet persistence, reinventions, and even failures that fueled The Lives of Others, Becoming Marlow Fin, and Fortune. She will also discuss what it is like to have one of her books optioned for development as a series on Peacock and how her background in journalism and law sharpened her voice as a storyteller. Perfect for creators seeking motivation, insight, and a candid look at the publishing world.

Behind the Badge: A Conversation with Retired FBI Agent Utley Noble, LA’85, JD’88

Step inside the world of high-stakes investigations with Utley Noble, LA’85, JD’88, a retired FBI agent whose career spanned some of the nation’s most consequential cases. From leading a multi-state search in a nationally known student abduction to collecting evidence at Ground Zero after 9/11, Noble has seen it all. In this Everclass, he shares how investigators uncover truth amid chaos—revealing lessons in ethics, leadership, and problem-solving that extend far beyond law enforcement. Whether you’re drawn to forensic science or the mindset behind major investigations, you’ll gain rare insights from a life dedicated to uncovering the truth.

From ESPN to the Classroom: A Conversation with David Lubbers, JO'86

Join us for a fascinating discussion with David Lubbers, JO’86—former ESPN investigative producer and award-winning sports journalist—now Assistant Professor of Multimedia News Journalism at Drake. Over nearly two decades at ESPN, Lubbers produced stories for E:60, Outside the Lines, and SportsCenter, covering everything from Super Bowls to Michael Jordan. A career highlight: interviewing legendary coach John Wooden—and asking about Drake’s 1969 Final Four matchup with UCLA. With multiple Peabody and Emmy Awards, Lubbers brings unmatched storytelling experience and a deep passion for journalism.

Pints and Policy: Can Craft Brewing Unite Us

Craft beer is booming—but can it help reconnect our divided communities? Join Noreen Otto, LW’06, executive director of the Iowa Brewers Guild, for an engaging look at the economic and social impact of craft brewing. She’ll explore shifting consumer habits, emerging policy issues, and the creative evolution of the industry. You’ll also get expert tips for discovering your next favorite beer—even if you’re not an IPA fan. A Wisconsin native and Drake Law grad, Otto brings deep experience in public policy, business leadership, and community engagement to this refreshing conversation.