Driven by Dreamz

Liz Whitehead on Helping Small Businesses Land Big Opportunities

29 min · 3. apr. 2026
episode Liz Whitehead on Helping Small Businesses Land Big Opportunities cover

Description

In this episode of Driven by Dreamz, Anishka sits down with Liz Whitehead, CEO of Diversity Masterminds® and 12PointFive. Liz works with small, local, and diverse businesses to leverage the procurement opportunities that business and sustainability certifications provide. As a business development consultant, she puts small businesses on the right track to making meaningful relationships within large purchasing organizations, having more productive conversations, and winning new business. In this conversation, Liz shares why most certified businesses leave money on the table, how to break into procurement ecosystems where relationships are already established, and the giving-to-get philosophy that has defined her eight-year entrepreneurial journey.

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episode Liz Whitehead on Helping Small Businesses Land Big Opportunities artwork

Liz Whitehead on Helping Small Businesses Land Big Opportunities

In this episode of Driven by Dreamz, Anishka sits down with Liz Whitehead, CEO of Diversity Masterminds® and 12PointFive. Liz works with small, local, and diverse businesses to leverage the procurement opportunities that business and sustainability certifications provide. As a business development consultant, she puts small businesses on the right track to making meaningful relationships within large purchasing organizations, having more productive conversations, and winning new business. In this conversation, Liz shares why most certified businesses leave money on the table, how to break into procurement ecosystems where relationships are already established, and the giving-to-get philosophy that has defined her eight-year entrepreneurial journey.

3. apr. 202629 min