eCommerce Made Simple with Jérôme de Guigné

Leveraging Amazon Ads for global expansion, with b.box

e-Comas CEO Jérôme de Guigné sat down with Jason Mullen from b.box in Amazon Ads’ Partner Content Studio at Amazon Accelerate 2025.In this session, they chat about the story of b.box for kids, the founders and how the brand has been leveraging the different Amazon Ads capabilities to grow brand awareness, acquire new clients and expand internationally.

Amazon Accelerate 2025: Highlights and Takeaways

Jérôme de Guigné chats to Juan Andres Perez Blanco from our partner AVASK about their highlights from Amazon Accelerate 2025 held in Seattle.If you couldn’t make it or want a round-up of insights, this is the webinar for you! They look back at Amazon's biggest seller event, bringing you key takeaways like Amazon's rapid adoption of AI and other tools to facilitate global expansion, reducing barriers for sellers.

Series 2 - Episode 8 - How To Avoid Returns in Q4

A low Amazon return rate is crucial for your reputation and profitability. But how can you reduce returns and minimise losses? Find out by listening to our podcast with Rachel Go from MyFBAPrep! We cover all the essentials you need to know about product returns and how to prevent them during Amazon’s golden quarter and beyond. Plus, get our top tips on optimising your returns policy to reduce waste. Listen if you want to reduce lost sales and grow customer trust. #AmazonAdvertising #Q4

Series 2, Episode 7 - Amazon unBoxed 2024: Review & Key Insights

In this episode of eCommerce Made Simple, Jérôme de Guigné dives into the key takeaways from Amazon Ads unBoxed 2024 held in Austin, with special guests: * Lawrence Taylor, CEO, Retail 4 Brands * François Costa de Beauregard, Co-founder, m19 * Tarik Berrada Hmima, Co-founder, m19. The panel shares insights on Amazon's evolving roadmap, new AI-driven tools like Audience Boost and AI Creative Studio, and Amazon's commitment to democratising advertising.Tune in for tips on how to prepare for events like unBoxed, build valuable connections and put new strategies into action for long-term success. #AmazonAds #AmazonBusiness

Series 2 - Episode 6 - Leveraging Amazon Ads to Grow Globally

Couldn’t make it to unBoxed 2024? Don't worry, you can still learn from the event with Amazon Ads' hosted podcasts! In his role as Amazon Ads Ambassador, our CEO Jérôme de Guigné chats with Tarik Berrada Hmima and François Costa de Beauregard, from our partners m19, about how brands can grow globally with the right advertising strategies. They cover: * Adapting Amazon Ads for Multi-Channel Strategies * Enhancements in AI-Powered Advertising * Exploring New Ad Formats and Content * And more!