Educated Spaghetti: Marketing Ideas That Stick

Episode 07: How to Make Digital Content Work Harder

Is your law firm's content just noise, or is it actually working? On this episode of Educated Spaghetti: Marketing Ideas That Stick, Keith Wewe of Content Pilot joins Lise Anne Schwartz to explore what separates a true content strategy from what Keith calls "random acts of content marketing." They discuss measuring what matters, meeting users where they are, and why perseverance — not brilliance — is the secret ingredient to digital content that sticks.

Episode 06: Innovation in Action: Systems, Not Just Sparks

Everyone’s talking about innovation — but why do so few professional services organizations make change that is meaningful and lasting?On this episode of Educated Spaghetti: Marketing Ideas That Stick, innovation expert Lani Beer joins Lise Anne Schwartz to unravel why the biggest challenge isn’t coming up with ideas but building a true culture of innovation.Lani shares lessons from 20 years of transformation work in law, banking, insurance and more. Highlights include: * Why “innovation theater” is everywhere, but real outcomes are rare * Which human factors make or break AI, technology and change efforts * How to prove the ROI of innovation to clients and internal audiences Resources and Mentions * Tiny Experiments, by Anne-Laure Le Cunff (see also the Ness Labs Newsletter: https://nesslabs.com/newsletter [https://nesslabs.com/newsletter]) * The Coaching Habit, by Michael Bungay Stanier * One Useful Thing Substack, by Ethan Mollick (https://www.oneusefulthing.org [https://www.oneusefulthing.org/]) * Section School — AI literacy for business leaders (https://www.sectionai.com/courses [https://www.sectionai.com/courses]) * The Donella Meadows Project (https://donellameadows.org [https://donellameadows.org/]) Connect with Lani on LinkedIn [https://www.linkedin.com/in/lanibeer/] Connect with Lise Anne on Linked [https://www.linkedin.com/in/lise-anne-schwartz-0339a145/]In [https://www.linkedin.com/in/lise-anne-schwartz-0339a145/] righthat.com [https://righthat.com/] About the Host: Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.  About Right Hat: Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.

Episode 05: An Inside Look at Client Feedback

What if the key to stronger client relationships is simply... listening? On this episode of Educated Spaghetti: Marketing Ideas That Stick, Tara Weintritt of Wicker Park Group joins Lise Anne Schwartz to explore why clients love giving feedback and how to set up feedback projects for success. Website: https://wickerparkgroup.com/ Email: tara@wpgadvisory.com LinkedIn: https://www.linkedin.com/in/taraweintritt/

Episode 04: AI and Authenticity

Authenticity and uniqueness are crucial in professional services marketing, where the relationship is key to what you are selling. In this episode, Lise Anne Schwartz welcomes Allison Shapira, author of AI for the Authentic Leader, to share tools and strategies for using AI in communications while maintaining a distinct, human voice. They discuss custom chatbots, the journey through Allison’s Authenticity Loop and their shared love for the beleaguered em-dash. In this episode:  * (00:00) The authenticity paradox: why AI-generated content loses trust * (02:49) Why LinkedIn posts are starting to sound the same * (08:21) The AI Authenticity Loop: a five-step framework for staying grounded * (12:37) Using AI to show up as your best self in difficult conversations * (15:48) Building custom chatbots aligned with firm values and individual voices * (29:21) The secret sauce to authentic communication ABOUT THE HOST Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics. About Right Hat Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets. RESOURCES Website: https://allisonshapira.com/ai-for-the-authentic-leader/ [https://allisonshapira.com/ai-for-the-authentic-leader/]LinkedIn: https://www.linkedin.com/in/allisonshapira [https://www.linkedin.com/in/allisonshapira] Lise Anne Schwartz LinkedIn [https://www.linkedin.com/in/lise-anne-schwartz-0339a145/]Righthat.com [http://righthat.com]

Episode 03: How to Launch a Branding Project

In this episode of Educated Spaghetti: Marketing Ideas that Stick, Lise Anne Schwartz talks with Paul Zimmerman, head of Public Relations and Communication at Michelman Robinson, about the whys, whens and hows of taking the leap into a branding project. They discuss the key ingredients in creating a strong message that resonates with clients, and how to activate it before and after launch. Plus, Paul shares his favorite resource and secret sauce for successful brand building. In this episode:  * (00:00) What a brand actually is—and what it's not * (03:52) Why professional services firms overlook branding as a business imperative * (05:50) Finding the right time to launch a brand project * (09:30) Why Paul partnered with an agency (Right Hat) * (16:55) Uncovering "Strategy First" as the core differentiator * (20:56) Paul's advice: do it right the first time and partner with experts ABOUT THE HOST Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics. About Right Hat Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets. RESOURCES Paul Zimmerman LinkedIn [https://www.linkedin.com/in/paul-zimmerman-b820a96/] Michelman Robinson [https://www.mrllp.com/]Lise Anne Schwartz LinkedIn [https://www.linkedin.com/in/lise-anne-schwartz-0339a145/]Righthat.com [http://righthat.com]