Embedded Finance: Unplugged

Scaling Embedded Finance: Visa Principal Membership, Product Growth & What’s Next for Andaria

8 min · 24. nov. 2025
episode Scaling Embedded Finance: Visa Principal Membership, Product Growth & What’s Next for Andaria cover

Description

In this episode of Embedded Finance: Unplugged, Kevin McAdam, CEO Andaria UK, breaks down how Visa Principal Membership strengthens our payments ecosystem and expands what we can offer alongside Mastercard and Discover. Kevin also touches on the evolution of our product stack,  including crypto, and what truly differentiates Andaria in a crowded embedded finance space: a broad, fully regulated solution covering dedicated IBANs, BIN sponsorship, card issuing, and more. He closes with how Visa’s value-added services, including tokenisation, enhance our platform as embedded finance continues to accelerate at remarkable speed.

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