Engineering GTM

Podcast by Ross Geiger

English

Business

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About Engineering GTM

Hosted by Ross Geiger, this podcast serves as a guide to help you engineer a seamless and efficient GTM engine. Join us as we delve into the minds of world-class sales, marketing, and RevOps leaders who have successfully built elite go-to-market (GTM) functions. Each episode, a new guest shares their journey, uncovering what worked, what didn't, and how they navigated the inevitable complexities of growing their GTM function. Learn from those who have been in the trenches and emerged victorious (or at least, emerged wiser!).

All episodes

1 episodes

Rob Snyder: Mastering the Craft of Founder-Led Sales

In this inaugural episode of "Engineering GTM" host Ross Geiger sits down with Rob Snyder, an expert in founder-led sales and product-market fit. Rob shares his journey from scaling his first startup from $0 to $4 million ARR in two years to becoming a coach for other founders. The conversation delves into Rob's writing process, his dedication to the craft of founder-led sales, and the importance of listening to customers. Rob emphasizes the value of moving quickly and iterating based on real customer feedback.

23 Jun 2024 - 26 min

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