The Industry Isn't Too Saturated | Why There's Still Room for You as an Esthetician

Your Next 90 Days Could Change Everything

Resources & Links: * ⁠Join the Estheticians in Business Membership⁠ [https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership] * Follow me on Instagram: @estheticiansinbusiness * ⁠Join the Estheticians in Business Facebook Community⁠ [https://www.facebook.com/groups/estheticiansinbusiness] Your Next 90 Days Could Change Everything Most solo estheticians don't struggle because they aren't working hard. They struggle because they aren't sure what to focus on next. In this episode, I'm walking you through the same 90-day framework I use in my own business to stay focused, avoid overwhelm, and make real progress. Instead of trying to fix everything at once, you'll learn how to identify what actually deserves your attention over the next three months. * How to decide what you actually want your business to look like in 90 days * Why your brand is more than your logo or colors * The few marketing activities that consistently bring in clients * Where additional income may already exist inside your business * How to prioritize what deserves your attention first * Why small, repeatable actions outperform waiting for motivation Your business doesn't change because of one big idea. It changes because of the small things you consistently do every week. If you've been feeling overwhelmed, stuck, or like you're constantly busy but not moving forward, this episode will help you simplify what to focus on next. 🤍 Loved this episode? Leave a review, share it with another esthetician, or send me a message on Instagram and let me know your biggest takeaway. Resources & Links: * Join the Estheticians in Business Membership [https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership] * Follow me on Instagram: @estheticiansinbusiness * Join the Estheticians in Business Facebook Community [https://www.facebook.com/groups/estheticiansinbusiness]

How Estheticians Can Add Peptides to Their Business with Jenn Blanchard

RESOURCES: Become and ELLIE MD Brand Partner: LINK [https://elliemd.com/confidentyou] Contact Jenn Blanchard via email: jennieb0374@gmail.com Esthetician in Business Facebook Group [https://www.facebook.com/groups/estheticiansinbusiness] If you've been hearing more about peptides and wondering what they actually are—or whether they belong in your esthetics business—this episode is for you. Allyson sits down with peptide expert Jenn Blanchard to break down peptides in a simple, easy-to-understand way. Together, they discuss how peptides work, the difference between topical and injectable peptides, and why more estheticians are incorporating wellness solutions into their businesses. They also explore how offering peptide referrals can create another revenue stream without adding treatment time, inventory, or additional services to your schedule. • What peptides are and how they work in the body • The difference between topical peptide skincare and injectable peptides • Common reasons people are using peptides, including weight management, skin health, hair growth, inflammation, recovery, and overall wellness • How peptides support a more holistic approach to skincare • Why wellness conversations naturally fit inside an esthetics appointment • How estheticians can introduce peptides without feeling salesy • How the LEMD brand partner program works • Why this can become an additional revenue stream without carrying inventory • The training, marketing resources, and support available for brand partners • Important safety considerations and why every client is evaluated by a licensed medical provider before receiving treatment One of the biggest takeaways from this conversation is that estheticians are already having conversations about concerns like inflammation, aging, hair loss, weight management, and overall wellness every day. Peptides can become another resource to support clients while creating an additional income opportunity for your business. ✨ Learn more about ELLIE MD ✨ Become a ELLIE MD Brand Partner ✨ Connect with Jenn Blanchard for questions about peptides or becoming a partner You'll find Jenn inside the Estheticians in Business Facebook Group [https://www.facebook.com/groups/estheticiansinbusiness], where she's happy to answer questions about peptides, wellness, and the LEMD partner program. If you're looking for practical business education to help you attract more clients, increase your revenue, improve your marketing, and grow a profitable esthetics business, be sure to join the Estheticians in Business Membership waitlist. You'll be the first to know when doors open and receive exclusive bonuses along the way. If you enjoyed this conversation, be sure to follow the podcast, leave a review, and share this episode with another esthetician who's looking for new ways to support their clients and diversify their income. 💛

The Industry Isn't Too Saturated | Why There's Still Room for You as an Esthetician

Estheticians in Business Membership <<< [https://estheticiansinbusiness.kit.com/jointhewaitlist] Have you ever thought: "The beauty industry is just too saturated." In this Marketing Monday episode of Estheticians in Business, Allyson challenges that belief and shares why a crowded industry doesn't mean there's no opportunity—it means there's demand. If you've ever questioned whether there's room for another solo esthetician, facialist, wax specialist, or beauty professional, this episode is for you. * Why the beauty industry isn't "too saturated" * How to shift your mindset around competition * Why clients choose people, not just services * How your personality becomes part of your marketing * Why comparison on social media can hold your business back * How to confidently show up as yourself * The difference between saturation and demand * Why you don't need every client to have a successful business * How social media creates a false sense of competition * Why your ideal clients are looking for someone they connect with * What actually makes you stand out as an esthetician * How authenticity helps attract the right clients One of the biggest reminders from this episode: No one is you. Your personality, communication style, client experience, and values are things no one else can duplicate. This week's challenge: Every time you catch yourself thinking, "The industry is too saturated," replace it with: "The demand is there. My job is to help the right people find me." Also, the Estheticians in Business Membership Waitlist is officially open! 🎉 Join the waitlist through the link in the show notes to get first access, Founding Member pricing, exclusive bonuses, and weekly business coaching designed specifically for solo estheticians. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] If this episode encouraged you, share it with another esthetician who needs the reminder that there's room for them, too. 💛

Why Clients Rebook, Refer, and Stay Loyal with Cortney Cox

✨ ⁠Free Soft Skills Assessment⁠ [https://go.brillianceadvancedbeautyeducation.com/babe-soft-skills-assessment] Soft Skills, Client Communication, and Building a Business People Come Back To with Cortney Cox In this episode of Estheticians in Business, Allyson sits down with beauty industry educator Cortney Cox to talk about one of the most overlooked skills in the beauty industry: communication. While many estheticians spend years learning treatments, ingredients, and techniques, client communication is often the thing that determines whether someone becomes a loyal client, refers their friends, and continues booking with you year after year. This conversation dives into the soft skills that help beauty professionals create stronger client relationships, improve retention, build trust, and create a business that feels easier to run. • Why technical skills alone don't guarantee a successful business • What soft skills actually are and why they matter • How communication impacts client retention and loyalty • Building trust during consultations • The role of boundaries in creating a sustainable business • How client expectations have changed over time • Creating a client experience people want to come back to • Why listening is one of the most valuable business skills you can develop • The connection between relationships and referrals • Simple ways to strengthen communication with your clients One of the biggest takeaways from this episode is that clients often remember how you made them feel long after they've forgotten the details of a treatment. The estheticians who create loyal clients aren't always the ones with the most certifications. They're often the ones who communicate well, build trust, listen intentionally, and create an experience clients genuinely enjoy returning to. ✨ Free Soft Skills Assessment [https://go.brillianceadvancedbeautyeducation.com/babe-soft-skills-assessment] Instagram: @brillianceadvancedbeautyeducation Join thousands of estheticians for free business education, marketing support, and weekly training. The Estheticians in Business Membership [https://estheticiansinbusiness.kit.com/jointhewaitlist] is opening soon and will include business education, marketing training, live coaching, guest experts, and support for estheticians who want to grow a profitable business. Make sure to follow the podcast, leave a review, and share this episode with another beauty professional who wants to improve client retention, communication, and the overall client experience. 💛

Email Marketing for Estheticians: How to Get Email Subscribers Before They Book

Resources Mentioned: Jen Goff's Done-For-You Email Marketing [https://jennifergoffxo.thrivecart.com/dfy/?affiliate=allysonsteinberg]<<< Jen Goff's Email Vault [https://jennifergoffxo.thrivecart.com/vault/?affiliate=allysonsteinberg]<<< Estheticians in Business Membership Waitlist [https://estheticiansinbusiness.kit.com/jointhewaitlist] <<< Think you need more clients before you start email marketing? Think again. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book. Inside this episode, you'll learn: * How to build an email list as a new esthetician * Why email marketing matters before you have clients * Simple ways to collect email addresses * What a lead magnet is and how to use one * How to stay top of mind with potential clients * Why email works differently than social media * How email can help increase bookings and retention We cover: * First-time client offers * Free add-ons * Skincare guides * Giveaway entries * Vendor event raffles * Building trust through consistent emails * How often to email your list * Why people need multiple touchpoints before booking One of the biggest takeaways: Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there. This week's challenge: Create one simple reason for someone to join your email list. Ask yourself: "What would make my dream client say, 'Yep, I want that. Take my information'?" Then create a simple way for them to sign up. Resources Mentioned: Jen Goff's Done-For-You Email Marketing Systems [https://jennifergoffxo.thrivecart.com/dfy/?affiliate=allysonsteinberg], Email Vault Membership, templates, training, and free resources are linked in the show notes. 🎉 The Estheticians in Business Membership Waitlist is officially open. [https://estheticiansinbusiness.kit.com/jointhewaitlist] Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness]