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Sara Zelkovic on Building Patient-Centric Communications Strategies

36 min · 28. maj 2026
episode Sara Zelkovic on Building Patient-Centric Communications Strategies cover

Description

How can pharma companies build marketing and communications strategies that truly put patients first?  Sara Zelkovic [https://www.linkedin.com/in/sara-zelkovic-b012648] is a communications leader with more than a decade of experience supporting life sciences and biotech organizations through critical growth milestones. As Associate Director of Research and Development Communications at Astellas [https://www.astellas.com/en/], she leads global scientific communication strategy and drives engagement across the company's gene and cell therapy portfolios. In this episode, Sara joins Kristen to talk about what patient-centricity actually looks like in the day-to-day work of communications.

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