F**k Around & Get Paid

Authenticity Sells: Why People Buy Your Energy, Not Your Offer

What if the reason people buy from you has less to do with your offer, and everything to do with your energy? In this episode, I’m diving into the truth about authentic marketing, magnetic personal brands, and why authenticity sells harder than perfection ever will. After a weekend trip with my husband Joey to the biggest UFO festival in the world, I started thinking about what actually makes businesses memorable. And it’s rarely just the product itself. It’s the energy behind it. People can feel when someone genuinely loves what they do. They can feel enthusiasm, care, devotion, obsession, creativity, and genuine delight. And in a world saturated with offers, courses, coaching programs, and perfectly curated content, real energy stands out. In this episode, we explore: *  Why people buy energy, not just products or services  *  The connection between authenticity and magnetism in marketing  *  How enthusiasm creates trust and emotional connection  *  Why specificity and passion attract loyal clients  *  The energetic side of personal branding and visibility  *  How women entrepreneurs can stop watering themselves down online  *  Why your “weird” interests may actually be your greatest business advantage  *  The real reason some brands and businesses feel unforgettable  *  How to build a business that feels aligned, alive, and authentic  I also share: *  My emotional attachment to goat cheddar 😂  *  The business lesson hidden inside gourmet popcorn  *  What mystical UFO festival tarot candles can teach us about branding  This episode is for entrepreneurs, coaches, creatives, and multi-passionate humans who are tired of trying to sound polished and professional enough — and are ready to build a business rooted in authenticity, alignment, joy, and real human connection. Because at the end of the day: People don’t just buy your offer. They buy your energy. ---------- Ready to F**k Around &Get Paid? Join The Expansion Room 👉 jenliss.com/expansion [http://jenliss.com/expansion] ----- 👉  Come into The Expansion Room @ jenliss.com/expansion [https://expansionroom.jenliss.com/] If you loved this episode, make sure to: * Follow the podcast on your favorite app so you never miss an episode. * Leave a review - it helps me reach more amazing unicorns like you. * Follow me on Instagram @jennifer.liss_ [https://www.instagram.com/jennifer.liss_]

Do it your way to get paid

Love you Jenfer. ---------- Ready to F**k Around &Get Paid? Join The Expansion Room 👉 jenliss.com/expansion [http://jenliss.com/expansion] ----- 👉  Come into The Expansion Room @ jenliss.com/expansion [https://expansionroom.jenliss.com/] If you loved this episode, make sure to: * Follow the podcast on your favorite app so you never miss an episode. * Leave a review - it helps me reach more amazing unicorns like you. * Follow me on Instagram @jennifer.liss_ [https://www.instagram.com/jennifer.liss_]

Sell the ice cream before it melts (because waiting is costing you money!)

Summer in Portland got me thinking about ice cream. And about the one thing that is costing you more revenue than almost anything else. In this episode I am introducing you to one of my favorite tools: the Sprinkle Stack. I recorded this literally right after a coaching call because that is exactly the point. When the energy is moving, you move with it. Here is what I see over and over with coaches, energy workers, and service providers. You have something genuinely extraordinary. A gift, a tool, a methodology you built through your own lived experience. And instead of sharing it, you decide it needs more. More credentials. More polish. More hot fudge. So you leave to go get it and by the time you come back, the ice cream has melted. You already know how good it is. You tasted it. And your people are out there right now looking for exactly what you have. They do not need it to be fancier. They need you to hand it to them. The gap between your idea and your execution is not a preparation problem. It is a worthiness problem. And that is exactly what we are getting into today. What you will hear in this episode: * What the Sprinkle Stack is and why closing the gap between idea and execution is the fastest path to more revenue * Why you keep leaving to get hot fudge you do not actually need * A real coaching conversation from this morning that shows what it looks like to move on your idea before you feel ready * Why the fact that you built your methodology on your own is not a weakness, it is the whole point * Why the universe does not hand you the idea to share something if it is not ready to be shared You are not waiting on more skills. You are waiting on permission. This episode is that permission. Go sell the ice cream. 🦄 ---------- Ready to F**k Around &Get Paid? Join The Expansion Room 👉 jenliss.com/expansion [http://jenliss.com/expansion] ----- 👉  Come into The Expansion Room @ jenliss.com/expansion [https://expansionroom.jenliss.com/] If you loved this episode, make sure to: * Follow the podcast on your favorite app so you never miss an episode. * Leave a review - it helps me reach more amazing unicorns like you. * Follow me on Instagram @jennifer.liss_ [https://www.instagram.com/jennifer.liss_]

AI: Are Good People Getting it Wrong?

This episode is about perspective. How the lens you're looking through shapes literally every experience you have – and what happens when you're willing to shift it.  I share a story about rhododendrons (have you ever heard that word before?!), we talk about what QR codes got wrong, and I make the case that we are at a genuine crossroads with AI right now. I encourage all of us open-hearted people to shift our perspective on AI and this new technology that isn't going anywhere. Because right now we have the biggest opportunity for ourselves and the outcomes we are creating with it. The same people who have been depleting the world are already using AI, and so they are the ones who are shaping it. The question is whether the rest of us are going to step in and shape it into something that actually serves people – or sit on the sidelines and complain about what's happening with it. Your perspective on AI isn't just a mindset thing. It's a business thing. It's a money thing. It's a what-kind-of-world-are-we-building thing. In this episode: * Why two people can be in the exact same situation and have completely different experiences of it * The QR code opportunity creatives missed – and why AI is giving us the same shot right now * How shifting your lens on AI can directly impact your income and your reach * What it looks like to use AI as a partner instead of a threat Come hang with us inside The Expansion Room at jenlist.com/expansion, and if this one got you thinking, a review on Apple Podcasts helps more people find it. 🦄 ---------- Ready to F**k Around &Get Paid? Join The Expansion Room 👉 jenliss.com/expansion [http://jenliss.com/expansion] ----- 👉  Come into The Expansion Room @ jenliss.com/expansion [https://expansionroom.jenliss.com/] If you loved this episode, make sure to: * Follow the podcast on your favorite app so you never miss an episode. * Leave a review - it helps me reach more amazing unicorns like you. * Follow me on Instagram @jennifer.liss_ [https://www.instagram.com/jennifer.liss_]

3 Things I Learned Launching Three Times in 7 Months (During a Trust Recession)

I just wrapped my third program launch since restarting my business in late 2025 and I have a lot to say about it. Not the highlight reel version. The real version - what worked, what flopped, what surprised me, and the thing nobody talks about when they're teaching you how to launch your coaching business or grow your offers online. Here's what I've figured out after three launches in seven months: the strategy matters. And who you're being while you execute the strategy matters just as much. Your nervous system is either working for you or against you during a launch, and most people are white-knuckling their way through it without realizing there's another way. In this episode I'm sharing the three lessons that changed everything for me - as a business coach, as an entrepreneur, and as a human being who refused to burn herself down in the process of building something she loves. If you're a coach, healer, creative, or heart-driven entrepreneur who's launching an offer, growing a personal brand, or just trying to build a sustainable business without the hustle hangover — this one's for you. What You'll Take Away From This Episode * Why "just starting" is the most powerful business strategy nobody's actually using * What's really happening in the online business space right now and how to work with it instead of against it * The nervous system piece that most launch strategies completely ignore - and why it's costing you * What different launch strategies taught me about selling authentically in 2026 * Why trusting the process isn't just a mindset platitude - it's a practical business skill * How to release the pressure without releasing the momentum * What it actually looks like to grow a coaching business, launch your offers, and still feel like yourself at the end of it ---------- Ready to F**k Around &Get Paid? Join The Expansion Room 👉 jenliss.com/expansion [http://jenliss.com/expansion] ----- 👉  Come into The Expansion Room @ jenliss.com/expansion [https://expansionroom.jenliss.com/] If you loved this episode, make sure to: * Follow the podcast on your favorite app so you never miss an episode. * Leave a review - it helps me reach more amazing unicorns like you. * Follow me on Instagram @jennifer.liss_ [https://www.instagram.com/jennifer.liss_]