Failing our way to success

Interview with Bridie Castiel: Bold Decisions and Big Changes

At seemingly the peak of her agency, Bridie Castiel made a bold and surprising decision.  Having:  ✅ Survived Covid ✅ Grown her agency to a team of eight ✅A natural inbound client flow She shocked everyone (including herself) and joined the team at monday.com [http://monday.com/] We go back in time and discuss what led to this decision. And, how being an entrepreneur means getting up every single day and believing in the dream - even if, at times, it means being dishonest with yourself. But, what’s incredible as Bridie takes us on her professional journey over the past decade or so - is that she has really learnt the importance of transparency - even when it’s challenging. Frankly, especially when it’s challenging. And as a fellow Brit - raised in a culture of conformity and pleasantries - I couldn’t relate to this more. However, as two Brits we didn’t speak about pesky emotions for too long ;) A big part of this episode was dedicated to marketing - as a professional who has been in the game pretty much since the start, Bridie gives an incredible insight into watching the entire social media landscape develop since the early 2000s, and some secrets from Monday.com that may surprise you. A must listen, I really couldn’t recommend this episode more!

Rachelle Tchiprout: On Running a Successful Business as a Creative in Israel

An honest chat with a normal and realistic business owner, Rachelle runs the successful and (more importantly) sustainable Rachelleinwater, which offers Ketuba and Judaica art. A creative, Rachelle dispels the myth that you can't succeed in Israel following your passions. Having given up her stable job in PR to go full-time freelance, she first made sure she had savings before diving headfirst into the world of entrepreneurship. Whilst appreciating that she was in the right place at the right time, there is no doubt that Rachelle has an incredible savvy and worth ethic and gives over some incredible useful tips in this episode, where we discuss: * Taking practical risk * Vanity metrics and why they are meaningless * Taking payments upfront and not being a debt collector * The discussion to have a child and how that can impact your business * Not needing to reinvent the wheel * Being pregnant and then mat leave as a business owner * Working hard not smart And so much more! A must listen, let me know your feedback!

Finding the Joy in your Business: Esther Taub on Loving the Life you Lead

In this episode, I sit down with Esther Taub - founder of Esther Taub Fitness; the largest English speaking online fitness community in Israel and of course you know as an Instagram superstar with over 15K followers who love her enthusiasm and realistic approach to health and wellness. In this episode we talked about it all: * Some of the horror stories of meeting Instagram influencers in real life * The time we were - almost - both sued * How she has grown a sustainable and profitable business via Instagram * Staying authentic in your brand * Why being a people pleaser needs a refresh: sometimes it's not a bad thing We spoke like old friends, which handily we are. Trust me: this is one not to miss!

Finding Yourself Whilst Scaling the Corporate Ladder: Secrets from Deborah Tastiel, Senior Associate at Asserson

In this interview with Deborah Tastiel - a senior associate at Asserson law firm we delve deep into what success really means, and how career progression should not be at the expense of finding yourself. Hailing from Belgium, before studying in London, working in Barcelona and finally finding herself in Israel. Deborah has achieved incredible professional success even at a young age, and we speak about what it means to be the - on occasional - the only 'young' woman in the room and how to handle yourself without being too 'fiery' or blunt. We also discuss embracing femininity in your career, and how being traditional women traits can actually be a real boost in client and team relationships. How we offer so much as women and we shouldn't be afraid to 'lean in.' There is so much to learn from this episode, a refreshingly honest account into what it means to scale the corporate ladder in your 20s, I think this is incredibly relatable to all women seeking to advance their careers without losing themselves. A must listen!

Let's Get Real: A Raw, Open and Honest Interview with Zoe Bermant and Aliza Hughes of Zoecial Media

An incredibly open and frank conversation, together Zoe and Aliza take us on a journey of the false starts that can lead to success. Constantly learning, Zoe speaks honestly about the rollercoaster that is entrepreneurship. Beginning with a start-up that had a quarter of a million of pounds investment that didn't quite work, led her to requesting work on a Facebook group, that eventually (amazingly) birthed Zoecial media. In this episode Zoe speaks to the secret of her success: her investment in infrastructure, insurance and processes that means her company works like a well oiled machine. As well as her more recent challenges of balancing her hasabrah work with being CEO of a company that employs, an astounding 15 people. And the difficult choices she had to make. Aliza speaks about her professional journey, what it means to be fired after maternity leave when you work for a company for nine years! And reinventing yourself from your home in a small city with few networking opportunities. An inspiring, and at times surprising, interview - this is simply not to be missed.