The Fitz & Franson Show

Dad Taught Me More Than Sales

In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life. After decades in outside sales, Pop shares timeless wisdom about earning trust, serving customers, handling rejection, and building relationships that last. But this conversation goes far beyond sales. From the famous "ditch digging" lesson to stories about work ethic, fatherhood, character, and raising children, this episode explores what truly matters when the scoreboard is no longer the thing people remember. If you're building a business, leading a team, raising a family, or trying to leave a meaningful legacy, this episode is for you. IN THIS EPISODE: ✔ Why trust is still the ultimate competitive advantage ✔ The difference between winning and learning ✔ The sales lessons that never go out of style ✔ What great leaders teach without saying a word ✔ The parenting lessons that shaped Fitz's career ✔ How to build a legacy that lasts beyond business #Leadership #SalesLeadership #FathersDay #BusinessGrowth #LeadershipDevelopment #Entrepreneurship #SalesTraining #Culture #Legacy #FitzAndFransonShow

3 AI Tools Every Contractor Should Be Using in 2026

Most contractors think a slower market means they need more leads. They're wrong. Slower markets expose operational debt. The CRM cleanup you delayed. The follow-up process that's inconsistent. The sales training that never happened. The managers who were promoted but never taught how to lead. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson break down how smart operators are using AI, better systems, and stronger leadership to gain an advantage while their competitors are standing still. You'll learn: ✅ The 3 AI tools contractors are using right now to close more deals ✅ How AI can improve follow-up, proposals, and sales communication ✅ Why homeowners aren't saying "no"—they're saying "I'm uncertain" ✅ A simple framework for handling price objections without discounting ✅ The biggest mistake contractors make in slower markets ✅ The 4 things every contractor should be auditing right now The companies that come out strongest over the next 12 months won't be the ones that hustle harder. They'll be the ones that build better systems. ---------------------------------------- 🔥 If you want sales coaching or training for your team, book a call with Fitz: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] 🔥 Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com [https://powrful.com] ---------------------------------------- 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] ---------------------------------------- 📌 Topics Covered: * AI for contractors * Contractor sales systems * Home improvement sales training * Price objection handling * Contractor leadership * Sales management * Contractor marketing * CRM optimization * Speed to lead * Home services business growth * Roofing sales * Remodeling sales * Concrete coating sales * Exterior contractor marketing * Operational excellence #ContractorMarketing #ArtificialIntelligence #HomeImprovementBusiness #ContractorSales #Leadership #SalesTraining #BusinessGrowth #RoofingContractor #RemodelingBusiness #PowrfulMedia #FitzAndFransonShow #AIForBusiness #ContractorSuccess #SalesLeadership #HomeServicesMarketing

Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)

Most contractors are nervous right now. Lead flow feels different. Homeowners are hesitating. Competition feels tighter. But here's the truth... Slower markets don't create problems. They expose them. In this episode, Fitz and Franson break down: ✅ Why smart operators actually benefit from slower markets ✅ The hidden dangers of panic discounting ✅ Why cutting marketing is usually the worst move you can make ✅ How trust becomes your biggest competitive advantage ✅ The real reason many companies think they have a lead problem ✅ Why abundance hides bad habits in sales and leadership If you're running a home improvement company and wondering how to navigate today's market, this episode is for you. ---------------------------------------- IF YOU WANT SALES COACHING OR TRAINING FOR YOUR TEAM, BOOK A CALL WITH FITZ: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] RUNNING MULTIPLE LOCATIONS OR A SALES TEAM OF 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → https://powrful.com/audit [https://powrful.com/audit] ---------------------------------------- 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] ---------------------------------------- #ContractorMarketing #HomeImprovementBusiness #SalesLeadership #ContractorSales #BusinessGrowth

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem. They have a follow-up problem, a data problem, and a systems problem. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down with Jonathan Weinberg, Founder and CEO of Builder Prime, to talk about what home improvement companies actually need if they want to scale without chaos. Jonathan shares how he built Builder Prime after getting inside the real day-to-day problems of contractors — missed leads, messy follow-up, disconnected systems, bad data, and teams trying to run growing companies off whiteboards, spreadsheets, and Google Calendar. This conversation covers speed to lead, CRM adoption, AI, automation, knowing your numbers, and why the best contractors are not just selling more — they’re building better operating systems. If you run a home improvement business and you’re serious about growth, this one is for you. Learn more about Builder Prime: https://builderprime.com [https://builderprime.com] Connect with Jonathan Weinberg on LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ [https://www.linkedin.com/in/jonathanweinberg/] Watch Jonathan’s podcast, Build to Win: https://www.youtube.com/@BuilderPrime [https://www.youtube.com/@BuilderPrime] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com [http://powrful.com/audit]

You're Losing 41% of Your Revenue After Hours

Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads. The reality? 41% of booked jobs happen after hours. 97% of homeowners go with the first company that responds. And some companies are taking 14+ hours to call leads back. If your sales team is complaining about lead quality, this episode might explain what's really happening. Topics covered: • Why speed-to-lead is crushing profitability • The hidden cost of slow follow-up • Why homeowners buy from your competitors first • How multi-location operators lose revenue without realizing it • The systems every growing company needs in place • The 4-step framework to fix your response process this week If you're spending money on marketing and not measuring response times, this episode is required listening. 👇 RESOURCES & NEXT STEPS 👇 If you want sales coaching or training for your team, book a call with Fitz: https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn [https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn] Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com [http://powrful.com/audit] 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow [https://www.youtube.com/@fitzandfransonshow] Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 [https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 [https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403] Audible: https://a.co/d/0a9gxjs0 [https://a.co/d/0a9gxjs0] #HomeImprovement #MarketingStrategy #BusinessGrowth #Leadership #SalesManagement