Cover image of show First Direct - The Deep Dive

First Direct - The Deep Dive

Podcast by First Direct

English

Business

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About First Direct - The Deep Dive

Dive into the world of marketing with First Direct. We simplify complex strategies, share actionable tips, and provide insights to help business owners make smarter decisions and drive growth. From breaking down the latest trends to exploring proven techniques, we empower you with the tools to navigate the ever-changing marketing landscape. Founded in 2005, First Direct is a data-driven marketing agency specializing in Mar-Tech and Ad-Tech solutions with a full-service in-house team. Join us to uncover the secrets behind marketing that works!

All episodes

17 episodes

episode Ensuring 10DLC Compliance: Best Practices for Long-Term Retail Success artwork

Ensuring 10DLC Compliance: Best Practices for Long-Term Retail Success

Continuing our 10DLC series, Joel and Audrey dive deeper into essential compliance steps, best practices, and how to avoid common pitfalls. Learn about the importance of obtaining consent, handling opt-outs, monitoring content, and managing throughput rates. Whether you’re running promotions or sharing updates, find out how to keep your small retail business on the right side of carriers—and keep your customers happily engaged with SMS marketing. #TheDeepDive #FirstDirect #10DLC #SMSCompliance #SMSMarketing #RetailTips #BrandReputation #CustomerEngagement Read More : Part 2: 10DLC Best Practices, Compliance Requirements [https://firstdirectmarketing.com/marketing-compliance/part-2-10dlc-best-practices-compliance-requirements/]

20 Feb 2025 - 10 min
episode Understanding 10DLC: Why It Matters for Your Small Retail Business artwork

Understanding 10DLC: Why It Matters for Your Small Retail Business

Curious about the buzz surrounding 10DLC? In this episode of The Deep Dive, Joel and Audrey break down what 10DLC (10-Digit Long Code) actually is and why it’s transforming the way small to medium retailers—like mattress, furniture, and flooring stores—connect with customers. Discover how proper registration, compliance, and a local presence can boost text marketing success and foster stronger customer relationships. #TheDeepDive #FirstDirect #10DLC #RetailMarketing #SMSMarketing #TCR #SmallBusinessGrowth #Compliance Read More : Part 1 : A Comprehensive Guide to 10DLC Campaign Compliance for Retailers [https://firstdirectmarketing.com/marketing-compliance/part-1-a-comprehensive-guide-to-10dlc-compliance-for-retailers/]

20 Feb 2025 - 9 min
episode Ensuring Privacy and ADA Compliance artwork

Ensuring Privacy and ADA Compliance

This episode discusses a step-by-step guide to achieving privacy and ADA compliance for businesses. We emphasizes the importance of understanding relevant regulations, implementing effective strategies, and building a company culture of awareness. We cover creating accessible websites, handling sensitive data, conducting regular audits, and leveraging technology for compliance. The overall goal is to enhance customer trust and build a more inclusive business environment. Scan Your Website Here : ADA and Cookie Compliance Scanner [https://firstdirectmarketing.com/accessibility-and-privacy/?utm_source=podcast&utm_medium=audio&utm_campaign=ada-privacy] Read More here : Step-by-Step Guide: Ensuring Privacy and ADA Compliance [https://firstdirectmarketing.com/data-privacy/step-by-step-guide-ensuring-privacy-and-ada-compliance/?utm_source=podcast&utm_medium=audio&utm_campaign=ada-privacy]

31 Jan 2025 - 14 min
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