They Thought He Just Sold Batteries. He Was Saving Lives. | Kelvin Ochoa | Fix My Fees Ep. 9

Why Most Business Owners Are Losing Money Without Knowing It | Chris Psencik | Fix My Fees Ep. 10

This week, host Tavious Washington sits down with Chris Psencik, a business coach, consultant, speaker, and Partner at McFarlin Stanford, and one of the few guests who actually watches his merchant fees line by line. Chris works with business owners across North America and Canada to improve financial performance, leadership, sales execution, operational excellence, and organizational growth. He started his career on the back of a mower, earned a horticulture and landscape architecture degree from Texas A&M, and went on to help lead the growth of a landscape company from roughly $4 million to more than $32 million in annual revenue, overseeing sales, operations, project management, and strategic growth initiatives. Today, Chris works with hundreds of business owners through coaching, peer groups, recruiting, leadership development programs, and educational workshops focused on helping leaders make better decisions, improve profitability, and build stronger organizations. He is passionate about helping entrepreneurs move beyond gut-feel decision making and use financial insights to create healthier businesses, stronger teams, and greater opportunities for the people they serve. In this episode, Chris breaks down the financial habits that separate businesses that scale from ones that stall. He talks about why he treats merchant fees as real profit, why most owners try to wear too many hats, how companies grow too fast and outpace their cash, and the subscription and software bloat quietly draining bottom lines. He also shares why he is more excited about the future of the service industry than ever, and how AI creates the bandwidth owners need in a market where labor is the number one challenge. Whether you run a landscaping crew or any service business, there are real, actionable takeaways here you can apply today. CONNECT WITH CHRIS Chris is also the host of the Roots of Success Podcast, where he interviews business owners and industry leaders about leadership, growth, culture, financial performance, and the lessons learned while scaling successful companies. Contact info and links are in the bio. McFarlin Stanford serves landscape, tree care, irrigation, maintenance, and pest control businesses across all states and into Canada. Want to be on the show? Reach out to Tavious at Tavious@FixMyFeesTeam.com [Tavious@FixMyFeesTeam.com]

They Thought He Just Sold Batteries. He Was Saving Lives. | Kelvin Ochoa | Fix My Fees Ep. 9

What if your business isn't actually selling what you think it's selling? In this episode, Creative Producer Kelvin Ochoa joins Tavious to unpack the single skill most brands overlook: storytelling. Not the buzzword version, but storytelling as a business tool that moves people to act. Kelvin shares how he helped a home care brand hit a 99% watch rate by letting families speak from the heart, why a battery supplier is really in the business of saving lives, and the costly mistake companies make when they script and control their own testimonials. You'll also hear his honest take on AI: why it won't replace you, but someone who knows how to use it will, and how the brands winning right now are the ones using it to give customers more without cutting corners. If you've ever struggled to communicate what makes your business valuable, this conversation will change how you talk about your work. Kelvin Ochoa is a Los Angeles-based Creative Producer and Video Production leader with over nine years of experience building content systems that drive real business results, starting his career as an intern and working his way up through every level of production. He specializes in corporate video, executive storytelling, and franchise-focused content, directing C-suite leaders and franchise executives on camera and earning a Web Excellence Award along the way. Known for blending creative vision with operational discipline, Kelvin is the kind of producer who doesn't just make great content, he builds the infrastructure that makes great content possible at scale. Connect with Kelvin: https://www.linkedin.com/in/kelvin-ochoa-b7b705201?utm_source=share_via&utm_content=profile&utm_medium=member_ios [https://www.linkedin.com/in/kelvin-ochoa-b7b705201?utm_source=share_via&utm_content=profile&utm_medium=member_ios]

Everyone Chases Money. He Balanced Health, Wealth & Happiness | Darren Fryer | Fix My Fees Ep. 8

Everyone chases wealth. Darren Fryer chased all three: health, wealth, and happiness. And he built a life by design instead of by default. In Episode 8 of the Fix My Fees Podcast, host Preston sits down with longtime friend Darren Fryer for a wide-ranging conversation on biohacking, building wealth, and the mindset shifts that change everything. Darren dropped out of college to go all-in on entrepreneurship, generated multiple seven figures across the network marketing and wellness space, and now spends his time optimizing his health, protecting the beaches of Maui, and helping people level up their own lives. If you're interested in personal development, biohacking, entrepreneurship, and designing a life on your own terms, this one's for you. In this episode, we cover: 00:00 – Intro & catching up 01:00 – Protecting Maui's beaches & being the change 03:30 – The health, wealth & happiness trifecta 06:45 – Biohacking routines that actually stick (red light, PEMF, cold plunge, diet & more) 15:00 – From college dropout to multiple seven figures 20:00 – Bringing frequency therapy to the masses 26:00 – Ocean conservation & the long-term vision 31:00 – Mentorship, personal development & key takeaways 38:00 – Programming your subconscious mind 50:00 – One-liner takeaways that changed everything 1:00:00 – Final takeaway: be the change you want to see 🎙️ The Fix My Fees Podcast — conversations on health, wealth, happiness, and building a life by design. 👉 Subscribe for new episodes. #FixMyFees #Biohacking #PersonalDevelopment

He Walked Away From Nike at the Top. Here's What He Built Instead. | Matt Watson | Fix My Fees Ep. 7

Matt Watson spent over 11 years at Nike before leaving in 2012 to be with his dying father and his soon-to-be-born first child. What started as one freelance gig turned into a quarter million in revenue that first year, and 13 years later Watson Creative is one of Oregon's fastest growing companies, with work spanning pro sports teams, wineries, government, high-impact nonprofits, and a project he can't talk about yet that's been on the front page of CNN. In this episode, Matt breaks down why clients don't actually hire him for logos, the surprising overlap between 49ers fans and luxury wine buyers, and why AI is a solid junior copywriter but nowhere close to replacing a senior one. He also shares the advice he gives every new entrepreneur: if you're in it for the money, you'll fold the first time the market dips. If you're building something of your own, weighing the leap, or trying to figure out what actually separates a great agency from a forgettable one, this one's worth the listen. ---------------------------------------- Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email admin@fixmyfeesteam.com [admin@fixmyfeesteam.com] to inquire about booking. Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com [http://fixmyfees.com] to get started.

He Left Google at 36 to Build His Own Agency. Here's What He Learned. | Ben Lund | Fix My Fees Ep. 6

Ben Lund left Google at 36 to start Rise Marketing Group. Eight years later, he's running a full-service performance agency that's helped clients scale, get acquired, and land on Shark Tank. In this episode, Ben unpacks why marketing only accelerates what's already working, how AI is reshaping search (including the cautionary tale of a site whose traffic collapsed from 5,000 visitors to nearly zero after Google flagged it as AI-generated), and why he'll fire a toxic client before burning out a great team member. Whether you're weighing the leap into entrepreneurship or trying to make sense of AI in marketing, this one's worth a listen. ---------------------------------------- Do you have lessons, stories, or wisdom to share? We'd love to have you on the show. Email admin@fixmyfeesteam.com [admin@fixmyfeesteam.com] to inquire about booking. Does your business accept credit card payments? It takes 60 seconds to find out how much you could be saving on processing fees. Visit fixmyfees.com [http://fixmyfees.com] to get started.