Cover image of show For the Better

For the Better

Podcast by Lauren Minors & Ben Cash

English

Business

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About For the Better

For the Better is a podcast for healthcare leaders looking to use digital tools to close gaps in healthcare.

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33 episodes

episode Healthcare Marketing Predictions 2026 with Colin Hung artwork

Healthcare Marketing Predictions 2026 with Colin Hung

What does the future hold for healthcare marketing as we head into 2026? In this episode of For the Better, Lauren Minors sits down with Colin Hung, one of the most connected voices in healthcare marketing and health IT. Colin is Editor-in-Chief of Swaay Marketing Community and Editor at Health IT Today, and he shares what he's seeing across more than 40 conferences a year. Together, they explore the biggest healthcare marketing and digital trends of 2025—and what marketers should prepare for in 2026—including frozen budgets, smarter measurement, digital front doors, in-person events, and the changing role of conferences and booths. Whether you're a healthcare marketer, health system leader, or digital strategist, this conversation is packed with practical insights you can apply right now.

3 Jan 2026 - 36 min
episode Empathy meets strategy: The art of change management in healthcare artwork

Empathy meets strategy: The art of change management in healthcare

In this episode of For the Better, Lauren Minors, Director of Partnerships and Marketing for Reason One, sits down with Maureen Li, the Digital Marketing Technology Manager at Emerson Health. They discuss Maureen's unique journey from an art history major at Tufts University to her pivotal role in healthcare marketing. Maureen delves into how her background in art and psychology equipped her with transferable skills that have driven her success and shaped her approach to the website redesign project at Emerson Health.  The conversation highlights the importance of making healthcare information accessible and patient-friendly, emphasizing an evidence-driven methodology and strategic partnership with internal stakeholders to prioritize patient experience. Maureen's fresh perspective and curiosity demonstrate how embracing a beginner's mindset can lead to innovative solutions in healthcare marketing.

1 Oct 2025 - 35 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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