Listen to Free Zone Frontier

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon. Show Notes: * To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told. * You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition. * Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer. * How you're making people feel transcends what you do for them. * Your messaging should include both what you do and what happens when someone participates. * Measuring impact is hard in the short term, but unavoidable in the long term. Resources: The Four Freedoms [https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs] The Self-Managing Company [https://resources.strategiccoach.com/quarterly-books/the-self-managing-company] by Dan Sullivan The Strategic Coach Entrepreneurial Time System® [https://now.strategiccoach.com/timemanagement] The End of the World is Just the Beginning [https://www.amazon.com/End-World-Just-Beginning-Globalization/dp/B09CS8FRRD] by Peter Zeihan

In one of our most popular episodes, Steve and Dan revisit why there’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Show Notes: A convincing argument is about the speaker, but a compelling offer is about the listener. In the education system, you convince someone with your argument, but it doesn’t get them to take any action. Characteristics of a compelling offer are that it happens very fast, and the clients don’t have to do much work to get it. Humans aren’t computers, but meaning makers. The basis of a compelling offer is that everyone is thinking in one direction, and then you present a message that changes the way they’re thinking about things. Data is what you need to make an argument convincing. Some people see situations in black and white (it happened or it didn’t happen), and don’t see the progress being made. When you make a compelling offer, people want to be involved regardless of when the success will come.  When someone is facing a new experience, it will be a good experience if they have something new as a solution, and a bad experience if they don’t.   Resources: Deep D.O.S. Innovation [https://resources.strategiccoach.com/quarterly-books/deep-d-o-s-innovation] by Dan Sullivan You Are Not a Computer [https://resources.strategiccoach.com/home/you-are-not-a-computer] by Dan Sullivan

Dan Sullivan and Steve Krein explore the powerful 4 x 4 Casting Tool™, which can transform how you integrate new team members into your company—and galvanize your current team members to take ownership of their roles. Discover how treating your company like a theater project ensures you have the right people in the right roles for maximum impact.   Show Notes:   * An entrepreneur's primary job is to push things forward, not get stuck in bureaucratic processes. * The least productive thing you can say to your team as an entrepreneur is, “I’m unhappy with you, but I’m not going to tell you why.” * The 4 x 4 Casting Tool tells people how you expect them to show up, how they show progress in terms of getting things done, how they can be a hero to you, and how they can drive you crazy. * It also empowers team members to take ownership of their roles within the company. * When someone new joins your team, it's your job to tell them what the game plan is and what's expected of them. People can’t read your mind. * Traditional job descriptions are impersonal and technical, and they fail to capture the nuanced working relationships that can (and should) develop in a growth-focused team. * Having a Self-Managing Company® means that every team member is managing their constant growth and contributions in the company. * You can’t complain and create at the same time. * Remote work has fundamentally changed team dynamics, and it will take more effort to ensure team members feel connected to each other—and your vision.   Resources:   Anything And Everything Podcast [https://www.strategiccoach.com/resources/podcasts/anything-and-everything] What Is A Self-Managing Company®? [https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/what-is-a-self-managing-companyr]   Unique Ability® [https://uniqueability.com/]   Why Work Sucks and How to Fix It: The Results-Only Revolution [https://www.amazon.com/Why-Work-Sucks-How-Fix/dp/1591842921] by Cali Ressler and Jody Thompson   Entrepreneurial Operating System® [https://www.eosworldwide.com/]   Who Not How [https://whonothow.com/] by Dan Sullivan and Dr. Benjamin Hardy   The Gap And The Gain [https://gapandgainbook.com/] by Dan Sullivan and Dr. Benjamin Hardy   10x Is Easier Than 2x [https://10xeasierbook.com/] by Dan Sullivan and Dr. Benjamin Hardy   Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage [https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/your-business-is-a-theater-production-your-back-stage-shouldnt-show-on-the-front-stage]   The Impact Filter™ [https://www.strategiccoach.com/resources/tools-and-worksheets/the-impact-filter]   The Great Crossover® [https://private.strategiccoach.com/store/products/20] by Dan Sullivan

Dan Sullivan and Steve Krein discuss the Free Zone Frontier® and the StartUp Health programs. They both believe it’s crucial to have the right people in the room, sharing their experiences and collaborating. Connecting like this with a community of ambitious, calm entrepreneurs makes it possible to experience five years’ progress in three months.   Show Notes: * What happens backstage is more magical than what’s seen on stage. * Gutenberg's invention of the printing press was a revolution that led people to start having conversations with themselves. * Fifty years into the microchip revolution, a “team consciousness” is emerging. * In any group, the individuals’ mindsets are the most important factor. * Entrepreneurs tend to be isolated. In Steve’s StartUp Health and Dan’s Free Zone Frontier, it’s understood that you can't go it alone. * Belonging to a community of confident, ambitious, and calm peers helps entrepreneurs make the next leap. * In the Free Zone Frontier, entrepreneurs report making five years’ progress in three months. * Dan predicts that technology will increasingly go “maximum global,” and that people will stay closer to home and focus on their own communities.   Resources: Learn more about Steve’s company, StartUp Health [https://www.startuphealth.com/] The Strategic Coach® Signature Program [https://www.strategiccoach.com/programs/]

Ever wondered what the success formula is for top entrepreneurs? Dan Sullivan and Steve Krein discuss “The 25-Year Framework” and how it benefits entrepreneurs by helping them prioritize their biggest goals and measure progress every quarter. They explain how having a quarterly rhythm can be transformational, and provide insights into how to achieve long-term goals, adapt to advancements in technology, and overcome crises in the marketplace.   Show Notes:   * Measuring your past progress and planning out the next quarter, every quarter, helps simplify and multiply your efforts. * This kind of self-accountability and measurement allows for compounding results. * Growth entrepreneurs must engage in quarterly reflection to achieve their goals. * Entrepreneurs who treat every quarter in business as a 90-day period of progress, recalibrating and staying committed to their goals, are much more likely to weather market disruptions (such as a global pandemic) and will fare better in the long run. * Quarterly review and recalibration are essential for achieving not only professional goals, but personal ones as well, and help you build meaningful relationships. * Your social circle can either support or obstruct your goals. Curate it regularly. * Avoid making major decisions on Friday afternoons. Everything feels much bigger and scarier when you’re tired from the week, whereas you have a fresh perspective and more energy at the start of the week. * To reach your quarterly goals, you must commit to weekly improvements.   Resources:   The 25-Year Framework [https://private.strategiccoach.com/store/products/206] by Dan Sullivan   The Strategic Coach® Program [https://www.strategiccoach.com/membership]   StartUp Health [https://www.startuphealth.com/]   Free Zone Frontier by Dan Sullivan [https://resources.strategiccoach.com/quarterly-books/free-zone-frontier]   Unique Ability® [https://uniqueability.com/]   The Entrepreneur’s Guide To Time Management [https://www.strategiccoach.com/resources/guides/the-entrepreneurs-guide-to-time-management] (Free Days™)