S4 Ep3. Invisible Architecture: Building Success That Actually Feels Good

S4 Ep4: What Do You Stand For? Why Identity Matters More Than Strategy

What if the most important question in your business is not “What do you do?” but “What do you stand for?” In this episode, Anna and Heidi explore why identity matters more than strategy, especially for multi-passionate women who do not fit neatly into one title or niche. They talk about values-led business, self-trust, visibility, nervous system responses and the courage to bring more of who you are into your work. They also share a powerful exercise: “I stand for… therefore I…” to help you turn your values into real choices, stronger boundaries and a clearer direction for your business and life. Because strategy can tell you how to move. Identity helps you decide where you are going. More info – the podcast ⁠⁠https://www.fullofourselvespod.com/⁠⁠ [https://www.fullofourselvespod.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠⁠ [https://instagram.com/fullofourselvespodcast] Connect with Anna Campbell * Website: ⁠⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/] * Instagram: ⁠⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠⁠ [https://instagram.com/annaccampbell] * Book: ⁠⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/ggr-book] Connect with Heidi Hinda Chadwick * Website: ⁠⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠⁠ [https://www.heidihindachadwick.com/] * Instagram: ⁠⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠⁠ [https://instagram.com/heidihinda] Book:⁠⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠⁠ [https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman] 💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word. And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠⁠hello.fullofourselves@gmail.com⁠⁠⁠⁠⁠ [hello.fullofourselves@gmail.com]

S4 Ep3. Invisible Architecture: Building Success That Actually Feels Good

We spend so much time trying to answer the question, "What do you do?" But what if there's a more important question? What do you stand for? In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore why identity matters more than strategy, and how getting clear on your values can transform the way you build your business, make decisions and show up in the world. Together they discuss the difference between having a job title and having a philosophy, why trying to follow someone else's blueprint often leaves us feeling disconnected, and how understanding what you stand for becomes a compass that guides everything from your offers and visibility to your boundaries and business decisions. If you've ever struggled to explain what you do, felt pulled in too many directions, or wondered whether the business you're building truly reflects who you are, this conversation will help you reconnect with what matters most. In this episode: * Why "What do you stand for?" is a more powerful question than "What do you do?" * The difference between identity, values and business strategy * Why multi-passionate business owners don't need to squeeze themselves into one box * How knowing what you stand for makes decision-making easier * The role of self-trust when building a business that reflects your values * Why following someone else's strategy isn't always the path to success * The connection between visibility, courage and standing for something * How fear, nervous system responses and old conditioning can stop us expressing what matters * The difference between authentic values and performative messaging * A simple journalling exercise to help you create your own "I stand for... therefore I..." manifesto When you're clear about what you stand for, strategy stops being something you chase. It becomes something you choose. More info – the podcast ⁠https://www.fullofourselvespod.com/⁠ [https://www.fullofourselvespod.com/] Follow us on Instagram: ⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠ [https://instagram.com/fullofourselvespodcast] Connect with Anna Campbell * Website: ⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/] * Instagram: ⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠ [https://instagram.com/annaccampbell] * Book: ⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/ggr-book] Connect with Heidi Hinda Chadwick * Website: ⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠ [https://www.heidihindachadwick.com/] * Instagram: ⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠ [https://instagram.com/heidihinda] Book:⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠ [https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman] 💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word. And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠hello.fullofourselves@gmail.com⁠⁠⁠⁠ [hello.fullofourselves@gmail.com]

S4 Ep2: The Anti-Shoulds: Breaking the Rules You Never Agreed To

People say there are a lot of rules in business. Post more. Charge less. Work harder. Be visible. Do everything yourself. Know what you’re doing. Be grateful. Be further ahead. Some of them may be useful. Many of them help us get started. But what if some of them aren’t strategy at all? What if they’re expectations we’ve absorbed without ever consciously choosing them? In this episode of Full of Ourselves, Anna Campbell and Heidi Hinda Chadwick explore the anti-shoulds: the business rules and expectations women inherit around success, ambition and self-worth. Together they discuss: • Why women are often rewarded for being accommodating • The pressure to do everything yourself • Proving versus trusting yourself • The feeling of being behind and why growth takes time • Pricing, affordability and women’s relationship with money • How to question the rules you never agreed to If you’ve ever thought… I should be doing more. I should know this by now. I should already be further ahead. This conversation is for you. Because maybe the question isn’t: What should I do? But: Do I actually want this? More info – the podcast https://www.fullofourselvespod.com/ [https://www.fullofourselvespod.com/] Follow us on Instagram: ⁠⁠⁠@fullofourselvespodcast⁠⁠⁠ [https://instagram.com/fullofourselvespodcast] Connect with Anna Campbell * Website: ⁠⁠⁠goodgirlrebellion.com⁠⁠⁠ [https://www.goodgirlrebellion.com/] * Instagram: ⁠⁠⁠@annaccampbell⁠⁠⁠ [https://instagram.com/annaccampbell] * Book: ⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠ [https://www.goodgirlrebellion.com/ggr-book] Connect with Heidi Hinda Chadwick * Website: ⁠⁠⁠heidihindachadwick.com⁠⁠⁠ [https://www.heidihindachadwick.com/] * Instagram: ⁠⁠⁠@heidihinda⁠⁠⁠ [https://instagram.com/heidihinda] Book:⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠ [https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman] 💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word. And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠hello.fullofourselves@gmail.com⁠⁠⁠ [hello.fullofourselves@gmail.com]

S4 Ep 1: The Things That Happen When You Keep Going: Coffee, Catch-Ups and Award Nominations

Eight months have passed since the end of Season 3 and a lot has happened in the meantime. In this special coffee chat episode, Anna and Heidi sit down to catch up on everything that has unfolded between seasons, including book launches, award nominations, speaking opportunities, new business ventures and some surprising moments of recognition. They also share the exciting news that Full of Ourselves has been shortlisted in the Business category at the Scottish Podcast Awards. But underneath the headlines is a bigger conversation about what happens when you keep showing up, even when there are no guarantees. The long stretches where you're creating, building, writing, recording and putting work into the world without knowing what, if anything, will come back. Together, Anna and Heidi reflect on the journeys that led to Heidi's debut novel, The Story of the Dear Woman, being published, Anna's book Good Girl Rebellion being shortlisted for the Business Book Awards, and the opportunities that have emerged as a result. They also discuss leadership, visibility, entrepreneurship in your fifties, trusting your own path and why some of the most important things in life take longer than we'd like. In this episode: * Full of Ourselves shortlisted for the Scottish Podcast Awards * Heidi's journey since publishing The Story of the Dear Woman * Anna's Business Book Awards shortlist for Good Girl Rebellion * Recording an audiobook and finding new ways to share your work * New business directions, leadership and nervous system intelligence * Why women are increasingly starting businesses later in life * The importance of continuing when there is no immediate feedback * What happens when the world finally catches up with the work you've been doing If you've ever wondered whether your efforts are making a difference, this conversation is a reminder that momentum often builds quietly before it becomes visible. Welcome to Season 4. More info – the podcast ⁠https://www.fullofourselvespod.com/⁠ [https://www.fullofourselvespod.com/] Follow us on Instagram: ⁠⁠⁠⁠@fullofourselvespodcast⁠⁠⁠⁠ [https://instagram.com/fullofourselvespodcast] Connect with Anna Campbell * Website: ⁠⁠⁠⁠goodgirlrebellion.com⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/] * Instagram: ⁠⁠⁠⁠@annaccampbell⁠⁠⁠⁠ [https://instagram.com/annaccampbell] * Book: ⁠⁠⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠⁠⁠ [https://www.goodgirlrebellion.com/ggr-book] Connect with Heidi Hinda Chadwick * Website: ⁠⁠⁠⁠heidihindachadwick.com⁠⁠⁠⁠ [https://www.heidihindachadwick.com/] * Instagram: ⁠⁠⁠⁠@heidihinda⁠⁠⁠⁠ [https://instagram.com/heidihinda] Book:⁠⁠ https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman⁠⁠ [https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman] 💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word. And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠⁠⁠hello.fullofourselves@gmail.com⁠⁠⁠⁠ [hello.fullofourselves@gmail.com]

It’s Not Too Late: The Creative Leap That Changes Everything

In this special episode of Full of Ourselves, Anna sits down with co-host Heidi Hinda Chadwick to celebrate the release of her debut novella, The Story of the Deer Woman. Together, they go behind the scenes of the creative process, the realities of rejection, and the courage it takes to stop circling your dreams and actually press the button on the thing you want to do. Heidi shares how the book came to life, what she learned from years of coaching other creatives before claiming her own path, and why magic, beauty, and wonder might be the most radical acts available to us right now. If you’ve ever felt like it might be too late to start the thing you really want… this conversation is for you. In this episode, we talk about: * Why it’s never too late to follow a creative calling * The real journey from idea to published book * Rejection, redirection, and the power of the “ridiculous ask” * Artists as the original entrepreneurs * Why people buy meaning, not just products * Creativity as a radical, life-affirming act More info – the podcast Follow us on Instagram: ⁠⁠@fullofourselvespodcast⁠⁠ [https://instagram.com/fullofourselvespodcast] Connect with Anna Campbell * Website: ⁠⁠goodgirlrebellion.com⁠⁠ [https://www.goodgirlrebellion.com/] * Instagram: ⁠⁠@annaccampbell⁠⁠ [https://instagram.com/annaccampbell] * Book: ⁠⁠Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless⁠⁠ [https://www.goodgirlrebellion.com/ggr-book] Connect with Heidi Hinda Chadwick * Website: ⁠⁠heidihindachadwick.com⁠⁠ [https://www.heidihindachadwick.com/] * Instagram: ⁠⁠@heidihinda⁠⁠ [https://instagram.com/heidihinda] Book: https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman [https://www.lemonjellypress.com/shop/p/the-story-of-the-deer-woman] To say up to date with Heidi's book launch events: https://heidihinda.substack.com/ [https://heidihinda.substack.com/] 💌 Thank you for listening! If you enjoyed this episode, please like, subscribe, and review on your favourite podcast platform - it really helps us spread the word. And if you’d like us to guest on podcasts or speak on stages about women entrepreneurs, get in touch: ⁠⁠hello.fullofourselves@gmail.com⁠⁠ [hello.fullofourselves@gmail.com]