Cover image of show Full Price Athlete

Full Price Athlete

Podcast by Kade Wilcox

English

Health & personal development

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About Full Price Athlete

Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves. How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration? How do you keep going when you don't have the time or energy but your ambition is no less present?

All episodes

12 episodes

episode Edgar Lozoya’s 93-Hour Moab 240 Finish artwork

Edgar Lozoya’s 93-Hour Moab 240 Finish

Kade Wilcox reunites with Edgar Lozoya for a full Moab 240 recap—93:13 of rain, mud, and relentless forward motion. Edgar breaks down a conservative first 100 miles, the crew-access change that kept him solo until mile 114, and how short, strategic sleeps and steady nutrition kept him in the fight. He also shares the night lows with hallucinations, the gear that saved his race, and why power-hiking practice matters more than you think. * Finish time: 93:13 in brutal rain/mud * Solo to mile 114 (crew access change) * Night lows: sleepiness, hallucinations, group pacing boosts * Fuel: ~50g carbs/hour + real food at aid * Training lesson: more incline/stair-stepper, fast walk practice * Gear wins: real rain shell, anti-chafe tights; broke a pole and kept moving * Mindset: longevity > vanity; compete, but finish strong * Next up: eyeing a 200-miler (Mammoth 200) ---- * Patreon [https://patreon.com/BorderlandsTrailRunning] | BtS Building Borderlands * Borderlands.cc [https://borderlands.cc/] | Podcast Network [https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false] * Sign up: analog*Borderlands [new]letter [https://eepurl.com/jk7e8o] * Hyperlyte Hotline - RUNMORE649 (786.667.3649) * Wylder is now available on iOS [https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752] + Android [https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share]. ______________ RUNNING GEAR * Naked Running Band [https://amzn.to/41QXXE4] * Path Projects Apparel [https://alnk.to/3cosLsP] PODCAST GEAR * OSMO Pocket 3 [https://amzn.to/4lBaGSs] * Shure MV7 [https://amzn.to/4oCR6Ie] * Neewer MS60B [https://amzn.to/41QXHVC]

30 Oct 2025 - 36 min
episode Running Pain vs Injury with Kameron Harder artwork

Running Pain vs Injury with Kameron Harder

Kade Wilcox sits down with sports PT [https://ridgeathleticsaz.com/] and strength coach Kameron “Kam” Harder [https://www.instagram.com/ridgeathleticsaz?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger. They dive into practical coaching: heavy, low-rep fundamentals (think 4×5 squats/deadlifts/lunges), the 4/10 pain rule for training through non-structural pain, and smart ways to address plantar fasciitis through mobility and foot motor control. Kam also outlines a mindset that avoids catastrophizing and keeps you moving forward—even in the lows. * Confidence forged at Cocodona 250 * The 4/10 pain rule for running through manageable pain * Simple, heavy lifts > complicated routines * Consistency beats intensity for busy athletes * Plantar fasciitis basics: ankle/foot mobility + arch/toe motor control (short foot, big toe isolation) * A mindset for lows: respond, don’t catastrophize * Strength training = resilience + fatigue resistance

23 Oct 2025 - 46 min
episode Overcoming Injury: A Relatable Personal Update artwork

Overcoming Injury: A Relatable Personal Update

Kade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis. He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted. Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experiences. ---- * Patreon [https://patreon.com/BorderlandsTrailRunning] | BtS Building Borderlands * Borderlands.cc [https://borderlands.cc/] | Podcast Network [https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false] * Sign up: analog*Borderlands [new]letter [https://eepurl.com/jk7e8o] * Hyperlyte Hotline - RUNMORE649 (786.667.3649) * Wylder is now available on iOS [https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752] + Android [https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share]. ______________ RUNNING GEAR * Naked Running Band [https://amzn.to/41QXXE4] * Path Projects Apparel [https://alnk.to/3cosLsP] PODCAST GEAR * OSMO Pocket 3 [https://amzn.to/4lBaGSs] * Shure MV7 [https://amzn.to/4oCR6Ie] * Neewer MS60B [https://amzn.to/41QXHVC]

16 Oct 2025 - 6 min
episode Conquering Cocadona 250 + Moab 240 with Bear Lee artwork

Conquering Cocadona 250 + Moab 240 with Bear Lee

Kade Wilcox interviews ultra-runner Bear Lee about his experiences and lessons learned from running ultra-marathons, including the Cocodona 250 and his upcoming Moab 240. Bear shares insights into his training approach, the mental and physical challenges of ultra-running, and the importance of having a supportive team. He also discusses his favorite gear and strategies for overcoming low moments during races. * Peace and direction through endurance sports. * Training should mimic race conditions. * A supportive team is crucial for success. * Bear's mantra: 'Stay within the mile' * Gear game changers * Bear uses Alpine Armor products to prevent blisters and chafing Presented by Naked Sports Innovations [https://bit.ly/4q7p1K7] ---- * Patreon [https://patreon.com/BorderlandsTrailRunning] | BtS Building Borderlands * Borderlands.cc [https://borderlands.cc/] | Podcast Network [https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false] * Sign up: analog*Borderlands [new]letter [https://eepurl.com/jk7e8o] * Hyperlyte [https://bit.ly/hyperlyte] Hotline - RUNMORE649 (786.667.3649) * Wylder is now available on iOS [https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752] + Android [https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share]. ______________ RUNNING GEAR * Naked Running Band [https://amzn.to/41QXXE4] * Path Projects Apparel [https://alnk.to/3cosLsP] PODCAST GEAR * OSMO Pocket 3 [https://amzn.to/4lBaGSs] * Shure MV7 [https://amzn.to/4oCR6Ie] * Neewer MS60B [https://amzn.to/41QXHVC]

8 Oct 2025 - 32 min
episode Dialing Nutrition, Gratitude, and Sleep | Moab 240 Redemption artwork

Dialing Nutrition, Gratitude, and Sleep | Moab 240 Redemption

In this episode Kade Wilcox sits down with ultrarunner David Theriot [https://www.instagram.com/runtheriotpodcast/], who turned a tough DNF at the 2023 Moab 240 into a 99-hour redemption run the very next year. David shares what changed—simple but game-changing nutrition adjustments, the mindset of “complete, not compete,” and a practice of gratitude every 10 miles that carried him through the lows. From Western States to Tahoe 200, and now setting sights on Bigfoot, David brings both practical wisdom and hard-earned perspective on what it really takes to go the distance. More David: Podcast [https://podcasts.apple.com/us/podcast/run-the-riot-podcast/id1482864006?itsct=podcast_box_player&itscg=30200&ls=1] | Web [https://www.theriot.run/] ---- * Patreon [https://patreon.com/BorderlandsTrailRunning] | BtS Building Borderlands * Borderlands.cc [https://borderlands.cc/] | Podcast Network [https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false] * Sign up: analog*Borderlands [new]letter [https://eepurl.com/jk7e8o] * Hyperlyte Hotline - RUNMORE649 (786.667.3649) * Wylder is now available on iOS [https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752] + Android [https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share]. ______________ RUNNING GEAR * Naked Running Band [https://amzn.to/41QXXE4] * Path Projects Apparel [https://alnk.to/3cosLsP] PODCAST GEAR * OSMO Pocket 3 [https://amzn.to/4lBaGSs] * Shure MV7 [https://amzn.to/4oCR6Ie] * Neewer MS60B [https://amzn.to/41QXHVC]

26 Sep 2025 - 43 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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