GCNC WorldView: Boveda Launches Vivi Rebrand

GCNC WorldView: Boveda Launches Vivi Rebrand

How do you evolve an industry icon? In this episode of GCNC WorldView, we go behind the scenes with Emily Standbrook and Kate Holste to explore the strategic transformation of Boveda’s cannabis line into its new identity: Vivi. In this episode: -- Sales & Marketing Handshake: A rebrand lives or dies by the alignment of these two departments. TK and YK explain how they bridged the gap between creative vision and bottom-line reality to ensure Vivi hit the shelves with momentum. -- Re-Education: Strategies for pivoting a loyal audience toward a new brand identity without losing legacy trust. -- Global Playbooks: Navigating the complexities of brand presence across diverse international markets and shifting regulations.

Cannabis By The Numbers: What Progress Is Cannabis Making... And What Are We Doing About It?

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this final episode, the trio have a frank and insightful discussion about the current US and international cannabis markets, pondering what rescheduling means, and what the knock on effects will be.Tune in to hear more about: * How regulators need to step up * The challenges facing US cannabis operators in a national and international marketplace * Why some operators are discussing acquisition ahead of rescheduling * Standardisation and quality control #podcast [https://www.youtube.com/hashtag/podcast] #cannabis [https://www.youtube.com/hashtag/cannabis] #business [https://www.youtube.com/hashtag/business] #economics [https://www.youtube.com/hashtag/economics] #finance [https://www.youtube.com/hashtag/finance] #hemp [https://www.youtube.com/hashtag/hemp]

Cannabis By The Numbers: Banking Risk and Compliance

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this episode, Chris Day, co-founder, GCNC, Beau Whitney from Whitney Economics, and Rachel Wright from Verdant Strategies dive into a lively discussion surrounding how different stakeholders perceive risk – and what that means for your cannabusiness. Tune in to hear more about: - Bankers vs. investors vs. operators: risk perspectives - The role of compliance, reporting, and perception - The shrinking pool of cannabis-friendly financial institutions - Building a risk-ready business in a high-stakes environment #podcast #cannabis #business #economics #finance #hemp

Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It

It’s tough times for many out there; but for those working in cannabis, the challenges can feel magnified.In this episode, Beau, Rachel, and Chris discuss ways to mitigate what seems to be an accounts receivable crisis in this nascent industry and how to avoid collapse through better fundamentals. Tune in to hear more about: * Economic trends: declining licenses, increasing closures * Rachel’s turnaround strategies and governance audits * Foundational business practices that prevent litigation * A survival guide for cannabis operators under pressure #podcast #cannabis #business #economics #finance #hemp

Cannabis By The Numbers: Hemp and Cannabis - A one plant solution?

Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and adoption?- Reframing sectors as a scalable, high-impact commodity. Tune in to find out more!#podcast #cannabis #business #economics #finance #hemp