Go-To Wellness Pro Podcast

71: Step Into a CEO Role as a Nutritionist or Wellness Practitioner

STEPPING INTO A CEO ROLE AS A NUTRITIONIST, FITNESS COACH, OR HEALTH PRACTITIONER: This week on the podcast, I’m covering a topic that I personally have gone through as a business owner. Feeling stuck and not embracing more of a CEO role. I share how focusing on the right tasks will help you see big business growth as a health & fitness business owner. Often we wear so many hats as business owners – especially when we are hustling as a solopreneur. A big part of this episode focuses on how doing everything in your business can be detrimental to your business growth and how to switch gears to work ON your business and not just IN it on a daily basis.  I’m not talking about scaling to some crazy level here or even specific income goals. More so thinking about how to get focused, work on what’s truly important and grow to the next level. And that looks a little different for all of us. This episode is a must-listen if you’re goal-setting for 2023 or feeling like your business has hit a place where you’re no longer seeing growth. Click to listen to this episode above (or wherever you listen to podcasts) to get started! IN TODAY’S EPISODE, YOU’LL LEARN… * Why only working IN your business is detrimental to growth overall. Plus, how to start working more ON your business. * Why creating your ideal schedule can give you clarity on how much time you do have. Plus, how to carve out more time for the right things. * Why marketing, lead generation, and sales generation should be a big focus if you’re feeling stuck. * How project management and tech tools can help you save time and work more efficiently as a business owner. And, how to cut unnecessary tasks from your to-do list to save time. * Why a solopreneur mindset or scarcity mindset is detrimental to business growth. And, how to get started with overcoming it. * Why outsourcing and delegating, before you’re ready, is needed to push through phases where you’re feeling stuck. Plus, how to get clarity on what you should actually outsource and delegate to see a return on investment.

70: 7 Ways to Prep for a Brand Photoshoot for your Health Business

HOW TO PREPARE FOR A PROFESSIONAL PHOTOSHOOT AND GET AMAZING PHOTOS.  This week on the podcast, I'm talking with special guest Ashley Srokosz about how to prepare for a brand photoshoot as a health and wellness business owner. We cover 7 ways to prep for a brand photoshoot and how to collaborate with your photographer to get the photos you need.  Ashley is a Squarespace website designer making bold & fun websites for online business owners to help you stand out from the crowd. She is not new to the online business game with over 13 years of experience as an entrepreneur. Over the past decade, she has come to love website design, custom coding, and website strategy. I so loved chatting with Ashley all about brand photos, website design, and marketing in this episode of the Go-To Wellness Pro Podcast. It's so fun to talk with another website designer since we have so much in common! If you've been wondering where to start with planning for a brand photoshoot then you're in the right spot. It can be overwhelming to think through every little thing you'll need when it comes to photos. But this episode has you covered! Ashley walks us through 7 ways to prepare for a brand photoshoot to get amazing photos for your health and wellness business.  Click to listen to this episode above (or wherever you listen to podcasts) to get started with prepping for your brand photoshoot.  In today's episode, you'll learn... * How to plan for a brand photoshoot to guarantee that you get high-quality photos for your website and social media.  * Why color scheme, what you are wearing, and lighting are important things to consider for your brand photoshoot. * How many brand photos you need, the kinds of photos you need, and even things you may not have thought of when it comes to a photoshoot!  * Special considerations when it comes to photos for your website, marketing, and social media.  * How to collaborate with your photographer and work as a team to get all of the brand shots you need.

69: 5 Ways Working with a Brand & Website Designer Can Grow your Wellness Business

This week on the podcast, I’m back with a solo episode where I cover 5 ways working with a brand & website designer can grow your business. And here is what it really boils down to… BRAND & WEBSITE STRATEGY. I take a thoughtful and strategy-forward approach to brand & website design which makes my process, The Wellness Website Method [https://julesdesign.co/website] unique.  Basically, I’m not just designing your brand and website to look pretty. Of course, it will look amazing! But it needs to be more than that to be impactful. I help my clients to build connections and trust with their ideal clients through design. Allowing them to see tremendous results and growth from their new design.  How do I do this? I focus first on design strategy – getting to know your ideal client, your business inside and out, and your goals and vision for the future. All so your brand and website can grow with your business, support your goals, and connect with your niche.  That’s why in this week’s episode of the podcast, I’m covering 5 ways that my custom brand & website design method will help you grow your wellness business. Most importantly, I want you to feel confident in your investment as a business owner if this is something you’re interested in doing. So I go over typical returns on investment for my clients and mindset blocks that may be coming up for you. Click to listen to this episode above (or wherever you listen to podcasts) to get started! IN TODAY’S EPISODE, YOU’LL LEARN… * How to free up your time so you can focus on money-making tasks & helping your clients. * How to gain clarity around your design, marketing, and messaging strategies so that all of these things are working together to help you grow your business. * How to build a connection with your ideal client through thoughtful design that does more than simply look pretty. * Why confidence in your brand is important and how this allows you to step into that next level or role as a health & wellness business owner. * How a custom brand & website rooted in strategy, that is connected with your marketing plan, will lead to more qualified leads and more income for your business.

68: How to Get Started with SEO for your Health & Wellness Website

GET NEW LEADS ON AUTOPILOT WITH THESE TIPS TO IMPROVE YOUR HEALTH & FITNESS WEBSITES SEO… This week on the podcast, I’m talking with special guest Ashley Cockwell, from Organically Ash, all about SEO or Search Engine Optimization. We cover why SEO is important and how it can help you get in front of new leads as a health or fitness coach. Ashley is an RHN and Psych Grad tuned SEO specialist. She helps heart-centered businesses increase qualified leads organically through SEO and content creation. Her business, Organically Ash, is your one-stop shop for all things SEO. She is an expert in helping health & wellness businesses increase their organic leads, rankings & traffic. I had such a great time talking about websites and SEO with her! This is a great episode to listen to if you’ve been wanting to dive into SEO basics. It will help you start improving your Google ranking to get more traffic & qualified leads over to your website on autopilot. Click to listen to this episode above (or wherever you listen to podcasts) to get started with SEO basics! IN TODAY’S EPISODE, YOU’LL LEARN ABOUT SEO WEBSITE BASICS… * What is SEO anyways? We will ditch the overwhelm so you can take action. * Why is SEO important? Ashley’s tips will help you bring in qualified leads on a regular basis. * How to Get Started with SEO on your health website. The no-fluff SEO basics that you need to know. * Plus, tips for optimizing content like blogs, podcasts, and videos on your website to increase website traffic.

67: Building Visibility for your Health & Wellness Business by Being a Podcast Guest

This week on the podcast, I'm talking with special guest Di-Di Hofman all about building visibility for your health & wellness business by being a podcast guest.  Di-Di, who is the owner of BadAssPreneurs Business School helps health and wellness professionals become the go-to in their field. Allowing you to generate new business and attract clients & referrals. One of the ways he does this is through a podcast guesting strategy which essentially helps you to generate clients and help you create a successful business.  I had such a great time talking with Di-Di all about podcast guesting! This is a great marketing strategy to get in front of new audiences and increase your visibility online as a health & wellness professional.   If you’re looking for a marketing strategy that is all about networking and connecting with your audience directly through education and value-based content then podcast guesting could be a great fit for you.  Click to listen to this episode above (or wherever you listen to podcasts) to learn more about it and how you can get started! In today's episode, you'll learn about... * Di-Di's #1 Marketing Strategy: Why podcast guesting builds know-like trust. * Who benefits most from podcast guesting? how to make the most of podcast guesting to boost your visibility online. * What is the return on investment? Find out if podcast guesting is worth your time and energy. * How to implement Di-Di's profitable podcast guesting system. * How to get started with podcast guesting and pitching yourself to be on podcasts.