Good Marketing, Good Business

090: Use The 4 Minute Mile For Business

The ‘limits’ in business often look like rules, industry norms, and typical conversion rates. But many of these limits exist simply because people believe they do. In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens. As you listen, you’ll learn: * How to apply the four-minute mile mindset in business * The danger of blindly following metrics, systems, and industry norms * How to shift your team to being more results-driven instead of hours-driven If you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

089: Thinking Work Vs. Doing Work

Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself? You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other tasks that suddenly feel urgent in order to complete the original task. This isn’t a discipline problem. It’s a mode problem. In this episode, I break down: * The difference between thinking work, translating work, and doing work * Why action without clarity creates more noise (not more results) * How to increase ROI by giving the right type of attention to the task in front of you * A simple process to help you move from stuck → clear → complete, faster and with more impact If you’re an established service-based business owner who feels capable but scattered… this will help. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

088: Three Types of Seasons Your Business Could Have This Year

Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course. By listening [and taking notes], you’ll learn: * How to grow your business in multiple ways, not just by focusing on revenue * How different ‘seasons’ operate and why this is a great thing * Things to look out for depending what season you’re in Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

087: The Business Owner's Wheel of Life

Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what you've built. So I created one specifically for business owners. We'll start the exercise together in this episode, and you can download the full PDF to complete it yourself. By listening [and taking notes], you’ll learn: * Why the traditional wheel of life doesn't work for business owners * The specific areas you need to assess in YOUR business * How this exercise reveals what's really working (and what's not) * Why you should do this BEFORE setting your 2026 goals If you want your business to bring you profit, peace and fulfilment, not just look good on paper, this episode is for you. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

086: Let’s Pause. What Business Do You Actually Want?

In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create your business and everything that follows into something that serves you so much better.  By listening [and taking notes], you’ll learn: * Why this is critical to ask ahead of any business decisions * How line in the sand moments can solidify great changes  * Why it’s ok to not know what you want Even if you can’t change everything in your business right this instant, this episode will help you create a vision for an evolving business that will bring you greater fulfilment. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].