From Syrup to Success: How Swoon Navigated It All with Jennifer Ross

Redefining Menopause: Empowering Women Through Honest Conversations

Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned! Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ [https://www.linkedin.com/in/dianafryc/] KEY TAKEAWAYS * Taking a Chance and Overcoming Perfectionism * Menopause and Aging Education and Business Perspectives * Menopause, Nutrition, and Cognitive Health * Building the Brand and Representing Menopause * Menopause as a Challenging Experience ABOUT THE GUEST Julie Gordon White CEO, Menowell https://www.linkedin.com/in/juliegordonwhite/ [https://www.linkedin.com/in/juliegordonwhite/] CHAPTERS 00:00 | Introduction 05:22 | Weight Gain: Hormones and the Pandemic Connection 07:59 | Embracing Confidence, Wealth, Aging, and Menopause 10:20 | Breaking the Silence in Corporate Culture 11:30 | Menopause Awareness: Bridging the Gender Gap 15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms 17:32 | Elegantly Sized Fiber Bars with Low Calories 21:49 | Media Spotlight: Your Trendy and Attractive Product 22:52 | Embracing Change: How to Love Your Body at Any Age 23:35 | Empowering Women through Real Images on Bossavares.com [http://Bossavares.com] 26:41 | Transformative Education in Business Ethics 28:22 | MBA in Your Fifties: A Journey of Empowerment 31:16 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo [http://retail-voodoo.com/contact] to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com [http://www.heartcastmedia.com/]

Unmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice Dixon

Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company. The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ [https://www.linkedin.com/in/dianafryc/] QUOTES: "Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon "Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon "Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon KEY TAKEAWAYS: * Importance of Investment and Belief from Others * Recognizing and Utilizing Strengths * Importance of Self-Care and Breaks * African Tradition of Natural Element Self-Care * Addressing Medical Racism in African Communities * Finding Better Care through Black Doctors * Importance of Listening and Proper Care from Doctors * Honeypot's Approach to Body Positivity and Healthier Products * Leading the Reclaiming Wellness Campaign * Creating a Platform for Self-Care and Education * Combating Medical Racism through Self-Care * Vaginal Health Education and Conversation ABOUT THE GUEST: Beatrice Dixon Co-Founder & CEO of The Honey Pot Company Linkedin: https://www.linkedin.com/in/beatrice-dixon/ [https://www.linkedin.com/in/beatrice-dixon/] Website: Honeypot Co [https://thehoneypot.co/] CHAPTERS: 00:00 | Introduction 06:52 | Influencing Wellness: Beatrice Dixon's Journey 11:20 | Vaginal Health and Human Wellness 16:19 | The Honeypot Brand's Health-focused Approach 19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care 24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism 29:10 | Challenges with Uncaring Medical Providers and Seeking Change 31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises 36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help 42:10 | Exploring Functional Medicine, Resources, and Options 44:58 | Taking Care: Doctor Visits and Hydration 48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand 53:02 | Celebrating Beautiful Relationships Across Identities 56:35 | Seizing Opportunities in Small Crowds 59:18 | Discover Honeypot Co. Products On-Site or Online 01:00:09 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact [http://retail-voodoo.com/contact] to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/ [http://www.heartcastmedia.com/]

From Syrup to Success: How Swoon Navigated It All with Jennifer Ross

In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ [https://www.linkedin.com/in/dianafryc/] QUOTES: "Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross "Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross “We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross KEY TAKEAWAYS: * Pandemic Pivot: Swoon's Drink Adaptation * Crafting Healthier Beverage Options * Enhancing Lives through Healthier Drinks * Empowering Partnership: Swoon x Barbie Collaboration * Swoon's Customer-Driven Growth * Swoon Syrup and the Power of Monk Fruit * Lessons from Corporate Collaborations * Crafting the Iconic Barbie Brand ABOUT THE GUEST: Jennifer Ross Co-Founder of Swoon Linkedin: https://www.linkedin.com/in/jenniferfross/ [https://www.linkedin.com/in/jenniferfross/] Website: https://www.tasteswoon.com/ [https://www.tasteswoon.com/] CHAPTERS: 00:00 | Introduction 03:39 | A Personal Need Turned Health Revolution 07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration 09:11 | Home Formulations to Retail Success 10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks 12:42 | Empowering Women Beyond Appearance 14:27 | Unique Experience Working with Barbie and Mattel 16:10 | Barbie Collaboration: Amplifying Swoon's Impact 18:59 | Customer-Centric Approach: Power of Feedback 23:26 | Pivoting to Refreshing Lemonades and Iced Teas 25:16 | From Pinch Me Moments to Nationwide Recognition 26:59 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact [http://retail-voodoo.com/contact] to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/ [http://www.heartcastmedia.com/]

Sustainability and Social Responsibility in Business with Ariel Kaye

Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014. Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ [https://www.linkedin.com/in/dianafryc/] QUOTES: "Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye "Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye “A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye KEY TAKEAWAYS: * Parachute's origins and evolution * Commitment to social responsibility and sustainability * Ariel's passion for home design and starting Parachute * Overcoming challenges in D2C business * Adapting to external factors and remote work * Intentional living and space efficiency tips * Mission to promote safe sleep and reduce carbon emissions * Lessons from marketing and product development * Embracing growth and learning in business ABOUT THE GUEST: Ariel Kaye Founder of Parachute Linkedin: https://www.linkedin.com/in/arielkaye/ [https://www.linkedin.com/in/arielkaye/] Website: https://www.parachutehome.com/ [https://www.parachutehome.com/] CHAPTERS: 00:00 | Introduction 03:11 | Parachute: Quality and Comfort for Modern Homes 05:35 | Where Design Passion Meets Advertising Expertise 08:11 | Empowered to Start a Business with the Support of Friends 11:31 | Resilience and Success in Early Entrepreneurship 15:59 | Prioritizing Sustainability: Planet and People in Business 17:22 | Parachute's Mission: Making Sleep Safe and Sustainable 20:04 | Maximizing Space for Intentional Living: Book Recommendations 23:12 | Transforming Spaces: The Power of Small Changes 24:35 | From Mistakes to Success: Lessons Learned 27:17 | Navigating Unexpected Challenges and Proudly Leading the Team 30:39 | Founders as Allies: The Power of Support and Inspiration 33:00 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact [http://retail-voodoo.com/contact] to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/ [http://www.heartcastmedia.com/]

Revolutionizing Windows: Redefining the Design Landscape with Haley Weidenbaum

In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents. She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in! Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ [https://www.linkedin.com/in/dianafryc/] QUOTES: "Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum "Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum KEY TAKEAWAYS: * Revolutionizing Window Treatments: Functionality and Design Focus * Adapting and Thriving in Business Despite Adversity. * Seamless Installations and Personalized Design Tips * Everhem's Holistic Design Approach * Work-Life Balance and Celebration * Entrepreneurship Lessons: Trials, Errors, and Positive Feedback * Expanding Reach, Enhancing User Experience * Marketing Goals and Enhancing Customer Engagement. * Timeless Approach to Designing Window Treatments. ABOUT THE GUEST: Haley Whedenbaum CEO & CO Founder of Everhem Linkedin: https://www.linkedin.com/company/thealicegroup/https://www.linkedin.com/in/haley-weidenbaum-85974b12/ [https://www.linkedin.com/in/haley-weidenbaum-85974b12/] Website: https://www.everhem.com/ [https://www.everhem.com/] CHAPTERS: 00:27 | Introduction 03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition 08:22 | Building a Design Business: The Power of Collaboration 10:26 | Passion to Bliss: A Couple's Journey of Discovery 13:02 | Crafting a Vision: From Branding to Building Everhem 14:24 | Navigating with Adaptation and Communication 17:11 | Embracing Parenthood and Entrepreneurship 19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics 23:02 | Everhem's Hospitality-Inspired Customer Experience 28:35 | Streamlining Fabric Choices for Window Treatments 33:15 | Maximizing Individual Talents in a Partnership 37:28 | From Research to Resilience: Lessons in Entrepreneurship 41:35 | Expanding the Brand: Enhancing Websites and Growing Reach 43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers 46:13 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact [http://retail-voodoo.com/contact] to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/ [http://www.heartcastmedia.com/]