Last Day at SMX Boston #SMX

Ghost Clicks In Google Ads

The conversation covers the topics of understanding ghost clicks, giving instructions to Google, the impact of smart AI on ads, strategic use of AI and expertise in Google Ads. It also delves into the optimization of Google Ads and the impact of broad match keywords and context. Takeaways * Ghost clicks * Optimizing Google Ads Chapters * 00:00 Strategic Use of AI and Expertise in Google Ads Blog Posts You Might Like: https://www.thesarahstemen.com/blog/build-it-and-they-will-come-is-a-scam [https://www.thesarahstemen.com/blog/build-it-and-they-will-come-is-a-scam] https://www.thesarahstemen.com/blog/google-marketing-live-2026-what-it-actually-means [https://www.thesarahstemen.com/blog/google-marketing-live-2026-what-it-actually-means] https://www.thesarahstemen.com/blog/how-can-i-show-the-person-behind-my-brand [https://www.thesarahstemen.com/blog/how-can-i-show-the-person-behind-my-brand]

What Is the New Universal Cart On Google

The conversation delves into the introduction and understanding of Universal Cart, its features, Google's strategy, and the impact on small businesses. It also explores the failure modes for small businesses, Google's new commerce layer, and the challenges for service businesses in the context of Universal Cart. Takeaways * Universal Cart is part of Google's strategy to become the operating system for all online shopping. * Small service-based businesses are now competing inside Google-controlled commerce layer. Chapters * 00:00 Introduction to Universal Cart * 05:23 Google's Strategy with Universal Cart * 13:43 Impact on Small Businesses * 20:00 Challenges for Service Businesses Blog: www.thesarahstemen.com/blog [https://www.thesarahstemen.com/blog]

Last Day at SMX Boston #SMX

Sarah shares her unscripted musings over a Starbucks coffee, reflecting on her morning plans, conference schedule, and keynote takeaways. She discusses AI, SEO insights, brand visibility, content relevance, and the impact of AI on ranking and content creation. Takeaways * AI and SEO insights * Brand visibility and content relevance BLOG POST: https://www.thesarahstemen.com/blog/live-from-smx-boston-my-real-time-takeaways [https://www.thesarahstemen.com/blog/live-from-smx-boston-my-real-time-takeaways] Chapters * 00:00 Unscripted Starbucks Musings * 06:16 Breaks and Content Digestion * 12:27 AI Max and Paid Search Association

SMX Boston Day 2

The conversation at SMX focused on networking, industry conversations, and insightful mastermind sessions. Topics included predictive PPC, beta testing, YouTube, and back to basics in marketing. The mood of the conference and the value of performance marketing and incrementality studies were also discussed. The speaker expressed excitement for the keynote and future learning opportunities. Takeaways * Networking * Industry Conversations Chapters * 00:00 Excitement for Keynote and Future Learning Blog: www.thesarahstemen.com/blog [https://www.thesarahstemen.com/blog]

Why YouTube Matters For Google Ads

The conversation delves into the speaker's YouTube journey, the challenges of content creation, and the changing landscape of Google Ads. It explores the speaker's experience with YouTube, the difficulties of creating content, and the evolving requirements of Google Ads campaigns. Takeaways * YouTube journey * Content creation challenges Chapters * 00:00 The YouTube Journey * 07:47 The Changing Landscape of Google Ads