Episode 3: Do or Die Day for the Green Ember

Episode 3: Do or Die Day for the Green Ember

It's a mad scramble to Kickstarter launch day. There's a concern over the marketing strategy. On the one hand, there is the traditional approach of advanced incremental awareness, and on the other hand, there is a non-traditional (but successful) approach of surprise and game-day buzz. Does the strategy for selling books work for video games? Will anyone show up on launch day? Hear the results of Kickstarter's first day.

Episode 2: Are the Green Ember Book and Video Game at Odds?

A Green Ember book business is different than a Green Ember video game business. What happens to the Kickstarter when they both compete for attention? Hear from the behind the scenes as the countdown to the Kickstarter Launch continues.

Episode 1: An Audacious Adventure…Doomed to Fail?

Ten years after the Green Ember's first Kickstarter, we're launching another one! This time, we're not just producing a book; we're also making a video game. Time is ticking, and there's lots to do! Take a peek behind the curtain on the latest effort to grow the Green Ember off the page.