Gregory Vetter Podcast

We Loved It To Death

Send us Fan Mail [https://www.buzzsprout.com/2451329/fan_mail/new] Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s. From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical entrepreneur success story.  The brothers discuss: * What they would do differently today * Why quality mattered more than profit * How they helped change the clean eating movement * The realities of scaling too fast * The importance of pressure-testing ideas * Why trusting the wrong people can destroy momentum * And how discipline, coaching, competition, and family helped them survive the chaos This episode also explores: * Entrepreneurship and identity * Investor dynamics * Leadership under pressure * And the emotional side of building something meaningful Because the truth is— success isn’t just about building something valuable. It’s about building a life, a family, and a mindset strong enough to survive when things fall apart. Visit My Website: https://www.gregoryvetter.com/ [https://www.gregoryvetter.com/] Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi [https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi] Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== [https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==] TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz [https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz] Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ [https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ] My Substack: https://gregoryvetter.substack.com/ [https://gregoryvetter.substack.com/] Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702 [https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702]

The Consensus Obsession (Backbone Series Final)

Send us Fan Mail [https://www.buzzsprout.com/2451329/fan_mail/new] This is the final episode in the Backbone series. Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture over time. From MrBeast competitions and football stories to fasting, parenting, social media, self-discipline, and the fear of offending people, this conversation explores what backbone actually looks like in real life. Not fake toughness. Not performative confidence. Real backbone: * Standards * Discipline * Accountability * Honest feedback * Self-control * And the courage to say or do the difficult thing when it matters most This episode also explores: * Why social media is creating performance addicts * The danger of making everybody happy * Why discipline starts with small decisions * How comfort slowly weakens people * And why fulfillment only comes after challenge Because at the end of the day— Backbone isn’t built in big moments. It’s built in the quiet daily choices nobody sees. 🎯 Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible. Visit My Website: https://www.gregoryvetter.com/ [https://www.gregoryvetter.com/] Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi [https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi] Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== [https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==] TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz [https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz] Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ [https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ] My Substack: https://gregoryvetter.substack.com/ [https://gregoryvetter.substack.com/] Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702 [https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702]

The Comfort Trap (Backbone Series Part 2)

Send us Fan Mail [https://www.buzzsprout.com/2451329/fan_mail/new] Comfort is addictive. And most people are trapped in it. In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before. From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth. Greg explains: * Why hard conversations matter * Why honest feedback creates excellence * The danger of avoiding tension * How comfort quietly destroys ambition * And why fulfillment only comes after doing difficult things This episode also explores motivation culture, AI, sports, bullying, creative pressure, entrepreneurship, and the uncomfortable realities required to build anything meaningful. Because growth was never supposed to feel comfortable. Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible. Visit My Website: https://www.gregoryvetter.com/ [https://www.gregoryvetter.com/] Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi [https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi] Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== [https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==] TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz [https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz] Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ [https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ] My Substack: https://gregoryvetter.substack.com/ [https://gregoryvetter.substack.com/] Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702 [https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702]

Stop Being Weak (Backbone Series Part 1)

Send us Fan Mail [https://www.buzzsprout.com/2451329/fan_mail/new] Most people don’t have a knowledge problem. They have a backbone problem. This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, soft, and avoiding the decisions that actually matter. This isn’t theory. It’s what happens when you take leadership, family, business, and real life—and strip it down to what actually works. Because at the highest level, everything comes down to one thing: Do you have the nerve to do what’s right… even when it’s uncomfortable? Greg and Moe get into: * Why most leaders fail (and it has nothing to do with intelligence) * The danger of chasing consensus instead of clarity * How comfort is quietly destroying ambition * Why modern culture is producing weaker men—and what that actually means * The role of discipline, tension, and hard conversations in building anything that lasts * And why how you show up at home is the same way you show up everywhere else This conversation also gets into something most people avoid: Consequences. Because when there are no consequences— there’s no growth, no leadership, and no standard. And without that? Everything falls apart. At the end of the day, this isn’t about being tough for the sake of it. It’s about being the kind of person people can rely on— in your business, your family, and your life. Because if you don’t have backbone… nothing else matters. Visit My Website: https://www.gregoryvetter.com/ [https://www.gregoryvetter.com/] Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi [https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi] Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== [https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==] TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz [https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz] Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ [https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ] My Substack: https://gregoryvetter.substack.com/ [https://gregoryvetter.substack.com/] Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702 [https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702]

I Was Chasing The Wrong Thing

Send us Fan Mail [https://www.buzzsprout.com/2451329/fan_mail/new] This episode came from a Substack that hit a nerve. Greg shared the real story behind building—and losing—a $300M company. Not the highlight reel. The reality. And people leaned in. So we went deeper. Because losing it all forces a different question: What actually matters? In this conversation, Greg and Moe break down: * The four things money can’t buy: time, health, soul, and your kids’ love * Why success without perspective feels empty * What it really means to “figure life out” (spoiler: you don’t) * And how your purpose might not be what you thought it was Greg also shares what he believes now: The meaning of life isn’t some big breakthrough moment. It’s learning. It’s loving. It’s being fully present. And having enough faith to believe you were built for what you’re going through. Everything else is noise. Because the truth is— You’re already on the train. Most people just don’t realize it. Visit My Website: https://www.gregoryvetter.com/ [https://www.gregoryvetter.com/] Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi [https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi] Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== [https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==] TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz [https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz] Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ [https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ] My Substack: https://gregoryvetter.substack.com/ [https://gregoryvetter.substack.com/] Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702 [https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702]